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Posted by on in INTERVIEWS

Olatz Eskiroz y Ana Santos founders and designers of TRAKABARRAKA

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How did Trakabarraka start?

In 2005 Trakabarraka started its way. It is a vintage brand full of colors and keep an eye in every detail. Nowadays Trakabarraka is in more than 100 sale points in Spain and it is expanding its borders to France, Belgium, Holland, Italy, Japan and USA.

This brand and its sale points have the same line with a very clear purpose, dress classy and elegant every women.

 

What is the style of the brand?

A vintage brand that is based on colorful designs.

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What is the philosophy of the brand?

We want to communicate our philosophy trough out color, difference and happiness. Make special every women that wear our designs and we want to be sure don´t be unnoticed in a world full of fast fashion companies. 

 

What are the influences of Trakabarraka?

Fantasy and vintage influences but with a classy touch.

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Celebrity crush?

Zooey Deschanel

 

Any celeb wearing your designs?

Until this moment not anyone in the spanish panorama. However, we know a french artist Rebecca Dautremer wears our designs.

 

Key moments for the brand?

Our first trade show in Paris in 2012.

 

What is US market for you?

We believe in our philosophy and in our style so we think it fits perfectly in the US market. Right now we have a very important client as MODCLOTH. 

 

Work with Beiñ is...

The chance and the professional development in USA.

 

Now is available in Modalyst, the Beiñ Showroom.

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Posted by on in NEW

Guiëm, the menswear brand that launched its first Spring-Summer 2014 collection last March, now presents its new collection for this Fall-Winter 2014-15, in which nature and the desire to escape from monotony take center stage.

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Warm and comfortable fabrics, combined with soft and flattering patterns and geometric and colorful prints, results in versatile, unique and easy to wear garments, that help us into a parallel universe, far from noise, chasing the winter sun rays that slip between the branches of the trees.

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Quality materials and careful tailoring define the foundation of the brand. The fabrics used in this new collection are mostly cotton, also betting on organic and recycled materials in some of the clothes. The production is carried out entirely in Spain, in small runs and taking care of every detail to get clothes that will last in time.

The color is again a fundamental value in the collection: red, blue or yellow, on gray, black and white bases, create a color balance combined with exclusive prints created for this season.

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A collection in which the hoodies abound, but there is also space for shirts, t-shirts and some bow ties, and that is now available through the online store http://shop.beinfashionspain.com/en/

Remember now FREE SHIPPING!

Behind this project is Guillem Llull, a Majorcan entrepreneur living in Madrid, advertiser and lover of fashion since childhood, seeking for an own and distinctive style through his collections.

 

 

Posted by on in TRENDS

Are you ready for Halloween?

These are some TERROR ideas to dance into the hell this weekend.

Some celebs pics that can inspire you to dress the perfect costume and get the best make up. Enjoy it!

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Photo shared by on in TRENDS
Photo shared by on in TRENDS

Posted by on in TRENDS

Michelle Obama by Oscar de la Renta

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The outfit of the IT girls: Kate Moss and Olivia Palermo

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Angelina Jolie meets the Queen

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The nobel prize of the peace for Malala and Kailash

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Andy Warhol polaroids

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Posted by on in BEIÑ, THE TOUCH OF SPAIN

"Simplicity is the key note of all true elegance" Coco Chanel

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"Dressing is a way of life" Ives Saint Laurent

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"Fashion is about something that comes from within you" Ralph Lauren

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"Style is a way to say who you are without having to speak" Rachel Zoe

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"You either know fashion or you don´t" Anna Wintour

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"Fashion fades only style remains the same" Coco Chanel

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"Fashion is what people wear, is not only what see on the runway" Karl Lagerfeld

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Posted by on in INTERVIEWS

Aiby Craft by Yasuri Mayari Atorrasagasti

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How did the brand start?

It started as a dream come true. I am a person that studied economics and I had the fashion as a hobby, but after a while I decided to make something that makes me happy and Aiby Craft was born. I believe in the eco fashion and the slow movement and it is for that I tried to use natural textiles and re use old ones. After my first steps I started to investigate and the eco luxury was my choice of making fashion. 

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Aiby Craft in one sentence? 
Elegant and modern and always being sensual. 

 

What is the philosophy of the brand?

Eco luxury. I thiknk is the best way to express the sustainability, hand made work and the exclusivity. 

 

What are the influences of the brand?
The hand made work, high couture and leather goods focus in the environment and in the sensuality of the 50´s. And, of course Florencia. 

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celebrity crush?

Amber Valleta, Lily Cole o Liva Firth for their job in slow fashion movement. 

 

Any cell wearing Aiby Craft?
No until now. But it would be amazing someone as  Amber Valleta or Olivia Palermo will wear my designs.

 

Key moments of the brand?

AIBY Craft has only one year of life. In January during Berlin Fashion Week when I showcased my collection in the GreenShowroom or in a promotional action during Vogue NIght Out in Madrid.

 

What does US for Aiby Craft?

USA is the first consumer of eco fashion and is a big chance for Aiby Craft to develop and improve the life of the brand. 

 

What is Beiñ for you

International development, empathy and synergy. 

Posted by on in INTERVIEWS

BHAVA is a women's fashion shoe brand founded by designers Francisca Pineda and Rushali A. Sanghani.  The duo first met in 2006 while collaborating on runway accessories for Cynthia Rowley in Hong Kong.  Bhava is named after the designers' shared devotion to purity and consideration for others, the highest form of Bhava.

Francisca has come to Spain to visit some retailers with Beiñ. In these days Francisca has known how fashion industry works here and she wants to come back very soon. Now we are going to talk a little bit with  her about fashion industry, spanish fashion and much more.

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Why did you decide to manufacture in Spain?

In NY I am a member of a small SHOEMAKING group with many industry professionals.  Several of the members had mentioned the high quality of the Spanish footwear industry, and their positive experience.  I started asking around my contacts and was able to be introduced to several factories which I will be starting to produce with this Fall for  a high quality black label range in the Bhava assortment.

 

What are your favorite textiles to manufacture?

 

Bhava is a brand that puts ethical sourcing of local, artisan, and eco-conscious materials at the fore front.  For our next collection we are very excited to introduce new textures and hand painted details that the market has not yet seen in footwear.  We are always looking to break through boundaries of "traditional" footwear materials and introduce artisan products like hand-painted exotic embossed cork, or inlays of fine locally sourced metal mesh.  Every collection introduces a new idea, and is inspired but thinking outside the box for new materials from limited edition exclusive sources that have not yet been imported into the US.  We've also collaborated with artisans on limited edition runs of hand woven fabric that have been very well received by customers and retailers.

 

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"There is a wonderful sense of play and fantasy in the work or the Spanish emerging designers."

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What do you think about Spanish fashion? And the spanish emerging designers?

The word that kept running through my head when I was in Madrid during fashion week and seeing the designs from the emerging designers was a subtle underlying feeling of "surrealism".  It's not easy to describe , but there is a wonderful sense of play and fantasy in the work or the Spanish emerging designers.   Combined with an attention to detail, knowledge of high quality fabric treatments and flawless presentation,  I am very inspired by these designers and strength of the maker movement that I saw specifically in Barcelona.  Several of the apparel and accessory shops had open studios where you can see the product being made right in front of your eyes.  Authenticity, attention to detail, and effortless creativity are what you can expect from Spain's emerging designers.

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Which steps do you think that designers must to follow to get into US market?

Before entering any market it is important to evaluate wether your product is right for each specific state and city in the the US, for example, California is very different from NY.  Once you have established what city your product works best in, it is important to research the small boutiques in those cities and contact those whose aesthetic and price point are the best fit.  Instagram, is very important here as well, and following the accounts of the local based retailers will give you a good idea of who their customer is and what are their most featured products are.  Having a line sheet priced landed, in US dollars will make it easier for boutiques to see if your product will fit in their assortment.  Most important is to put yourself in the boutique owner's feet and imagine how best to communicate the differentiating factors that your product brings to market that no one else can compete with.  Fashion is about what is new, you should be excited about presenting your collection and clear on why you think you can add value to their store.

"The US is one of the largest consumer economies, and in a luxury price point demands the high quality and attention to detail that can be found in Spain."

What do you think the US market offers to fashion designers?

I see two things happening in the fashion industry right now.  Opportunities for niche designs are opening up as e-commerce has increased the variety of choice that is available.  In some ways, niche shopping is creating mini-communities supporting indie designers, these seem small, but because of the increased international visibility of all designers all around the world there is an increased audience. Some things are getting very small and specific , while others are growing and increasing.  The US is one of the largest consumer economies, and in a luxury price point demands the high quality and attention to detail that can be found in Spain, because of this there is a demand for European made quality not just in the US but increasingly in Asia and other parts of the world that are looking to differentiate their assortment with authenticity and the centuries of craftsmanship that can be seen in countries like Spain.

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What do you think about Beiñ team & work?

I have known the Beiñ team for a few years now as we have collaborated on events and now through my work in Spain.  Gloria and her team have always impressed me with their  professionalism, positive attitude, and attention to detail.  From an event flyer to organizing meetings, every detail and logistic is carefully planned to ensure success.  I highly recommend Beiñ for their experience, hard work, and the genuine passion that they put into every project.

 

 

Posted by on in BEIÑ, THE TOUCH OF SPAIN

As Cindirella story the shoe was the first role during it. A shoe is "an item intended to protect and comfort the human foot while doing various activities. Shoes are also used as an item of decoration. The design of shoes has varied enormously through time and from culture to culture, with appearance originally being tied to function." If I have to chose a good description for it will be "is the perfect complement that defines your personality"

Femme Fatal

Black, red with a vertiginous heel, the Pigalle by Christian Louboutin. This is the icon of the firm and the most fetish piece, the sensuality and elegance in your feet. You will be the queen of the world.

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Naif girl

The glitter and patent leather are the fetish material. Miu Miu makes you in a princess of a story with its shoes Mary Jane.

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Rock&Roll Star

Booty make of laces and leather is the most used shoe among models and actress. Parisian style mix with punk and rock describes this design by Alaia. When you wear them you will be a rock star in the middle of the show.

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Sporty&chic

The sneakers is the most trendy shoe this season. You can combine with luxury dresses and you could find lot of collabs between designers and brands. However these are the shoes that every woman should have in the closet. Easy, comfty and chic. Vans by Kenzo and total white Converse.

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Stylish girl

When you hear style your mind goes to stilettos and the king of them is Jimmy Choo. He started drawing his designs with eleven years, now is crime not have one of his designs in your closet. When you put on them you feel as you were walking in the red carpet.

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Classy women

Pure class from Spain. You feel as a flamenco dancer when you put on them. This design by Angradema Lopez makes you sensual and elegant.

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Sex on the city

If I say Sarah Jessica Parker and Sex on the city your mind goes straight to the Manolos. These shoes are the wish of every woman and when you are wearing them you don´y need anything else to shine and turn into the queen of the street. 

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By @cuquita86 for Beinfashionspain.com

 

Posted by on in TRENDS

After New York, Milan, Madrid, London and Paris fashion show we have chosen some trends for next season across all designers from emergent ones to famous. 

Colours, fringes, floral prints, total white and the revelation clothe: the culotte. Remember these trends and you will shine.

Fringes would definitely continue until next season. Whether frayed edges or a skirt stylish "flapper", these pieces filled with attitude and a little movement are a must in every design you have. Taller de Artistas by Sonia Olla has this piece as a essential.

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Floral and palms prints? But no in the same way until now, next season you are going to see big and texture flowers in your  transparent and billowing garments dresses and pants. Did you remember Palmer dress by Beatriz Peñalver?

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We are going to pass from total black to total white, we have seen this trend in every designer´s runway. However, mix colors and the contrast between them are in too. This is the Pantone inform for next season.

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Wearing as a lady and preppy style focus on 60´s and 70´s has been the hub in every collection.

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Posted by on in TRENDS

 

Paris Hilton wearing an amazing design by Beatriz Peñalver.

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The icon Alessandra Ambrosio for Desigual during the Fashion Week in Madrid

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Michelle Obama total look of Adrian Salvador

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Uma Thurman total look Vicky Martin Berrocal for the Campari Calendar.

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Olivia Palermo is a Zara addict. She wears many designs of the big brand of Inditex.

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Kristen Stewart by Balenciaga

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Posted by on in TRENDS

These are some looks from the famous people during New York Fashion Week. What do you think about them?

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Posted by on in BEIÑ, THE TOUCH OF SPAIN

Today we are going to talk about Paris Hilton the queen of the parties and the most fashionable DJ this summer in Ibiza. We want to show some pictures of her outfits in last years,

What do you think of them?

When she was a Barbie girl

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Paris is in every music festival, Good choice?

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The outfit for a date...

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The bikini is a must-have in her wardrobe

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The queen of the show

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And as a DJ this year with a made in Spain design by Beatriz Peñalver

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I guess as truthful fashionistas, you know a thing or two about Fashion Calendar. But, in case you have any doubts, let me share some quick insights with you.

-       There are 2 seasons in the Fashion industry: Spring/Summer and Autumn/Winter. You might have seen before written “SS14 collection” for example, which means “Spring/Summer 2014 collection”.

-       Fashion works usually 6 months in advance. Therefore, Spring/Summer collections are showcased in September of the previous year and Autumn/Winter collections in February of the same year.

-       For designers it’s very important to keep in line with this calendar because it’s when buyers make orders to fill their stores in the next season.

-       This means that the collections we have seen during New York Fashion Week this February won’t be available for us, the final consumers, until next September!

As you see in the image, Season 2 is presented and carried out between January and August but prepared during the whole previous year.

Many believe that this Fashion Calendar has no sense, neither for independent and emerging designers nor for well established ones. Some of the designers who have shown year after year at New York Fashion Week in the past, spending thousands of dollars on it, have decided to change their strategy this year by saving huge amounts of money spent in runways that at the end, don’t generate any sales.

As I said before, buyers generally follow this fashion calendar to make purchases and fill their stores, but at the same time, it has no sense either! Us, the consumers, we want to buy the pieces we see in media right after seeing them and not to have to wait 6 months for them to come to stores. The old Fashion Calendar is no longer applicable in today’s extra-demanding and flexible culture.

It is for this reasons that many designers have jumped into alternative ways of promoting their collections out of the traditional calendar including participating in collective pop-up stores, opening their own, hosting a brand presentation, carrying a trunk show, etc. These are all alternatives that bring closer the designer with their final clients, cutting on costs and preventing waste.

That is more or less the philosophy Eva follows with her brand Ecoology, one of the most successful collections in our store!

As the designer of a sustainable menswear line stated, “designing off-calendar and specifically for the needs of our customers means that our energies are invested in what is truly important: producing a quality sustainable product, keeping marketing costs to a minimum and passing on the savings to our customers.”

In Beiñ, The Touch of Spain we believe in this new movement, we believe we are in need of a change and that is why we bring you our brands through small events and pop-up stores in the city all around the year! Fashion calendar has to adapt itself to the new world and flexibility is the first milestone it will have to achieve!

Posted by on in TRENDS

We are so close to the big event in the big apple. New York Fashion Week is here and New York is going to turn into in the centre of fashion and amazing people these days.

Are you ready to be in too?

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We are going to give some ideas that could fit with what you are, but you must feel comfy and sexy during NYFW...long days and you must be perfect and the centre of every camera.

You can mix luxury complements with underground tees with a chic touch wearing classy like this.

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Costalamel T-shirt

Another option is wearing something 100% eco, Do you know the DYE trend? You can recycle old clothes and mix with a eco dress in this way.

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Ecoology Dress

 

Maxi dresses combine with the turban trend will be your option if you want to bright natural and show you summer tanned skin with a white dress.

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Red and Rouge turban

Do you like these ideas for these days? Make yours and be the queen in the NYFW show.

Keep update what is going on in our Facebook page.

Posted by on in BEIÑ, THE TOUCH OF SPAIN

Posted by on in BEIÑ, THE TOUCH OF SPAIN

 

Givenchy’s Riccardo Tisci’s 40th Ibiza birthday

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Kristen Stewart’s cover shoot for ELLE Magazine

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Selena Gomez for Adidas Neo

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Victoria Beckham donates 600 pieces of her closet

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Olivia Palermo going to Australia this month

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Posted by on in TRENDS

In 2013 the sales in men´s clothing rose up 10% in USA (Bein&CO) meanwhile women´s clothing only rose up a 0,9% in the same period. The world market for menswear is expected to exceed $402 billion in 2014.

Now men are more worry about fashion, trends and look attractive, they like to go shopping inspired in men´s magazines as GQ, Esquire or Men´s Health. In the past few years there were some men icons inside fashion that became influencers or top bloggers as The Sartorialist. The fashion industry is not only for women. Time and culture changes everyday and this is the result.

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Now we are living in a fashion trend called UNIXEX or ANDROGYNOUS, but Is it only a fleeting trend?

"The androgynous fashion is taking more and more strength, understanding it more as an ambiguous mind than a traditional one , a vision that don´t know about gender. It is not just clothes, is a way to express yourself and show it to others, forgetting stereotypes of "masculine" fashion or "feminine." We choose clothing that suits us well and speaks of us, whether girl or boy. Unisex fashion is gaining ground." This is what the designer of Guiëm says about the androgynous trend however is not only women wearing men clothing. Some designers in NYFW presented men collections wearing their models in a more feminism way,

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Look this pictures of Guiëm Collection to see that no matter who is inside clothes.

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By @cuquita86 for www.beinfashionspain.com

 

 

 

Posted by on in TRENDS

The white shirt is the same as elegance, exclusivity and classy. If you look up the meaning of the SHIRT is " A shirt is a cloth garment for the upper body. Originally an undergarment worn exclusively by men". The white shirt is an icon and a "must" part in a suit of men. Also the tailoring industry was so important and a essential for high-class men for ages. 

However the culture changes everyday and now you could find the shirt like this (see the picture below, the model is wearing a shirt by Guiëm)

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Along the history there were some women that started to change the meaning of wearing a shirt as a symbol of independence and to rise the power of women in the real life. One of them was Coco Chanel in 1920 that made popular this cloth making it sexy and attractive. After this years ladies started to borrow the shirts of their fathers to combine with jeans but only as casual and informal outfits.

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In 1952 showed up the "Bettina" by Givenchy with a classy touch and after the "shirt" disappeared for some years until 70´s when it became popular again thank to the films and some designers of that years.

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Does not matter what social class you come from or if you want to look casual or elegant... the white shirt is always in and is an icon inside fashion. Carolina Herrera has made a line called "The white shirt" as a tribute to this icon in the history of women that means freedom.

Have you hear about anything about "oversize" trend? Is the perfect time to use the "shirt" of your boyfriend and combine what you like the most. We love that trend and encourage all the women to use men clothing in a sexy way.

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By @cuquita86 for www.beinfashionspain.com

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