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Beiñ

Beiñ, the touch of Spain. We bring Spanish Fashion to the US market.
Shop and meet trends and fashion panorama from Spain and NYC

Posted by on in BEIÑ, THE TOUCH OF SPAIN

 

Orlando Bloom and Justin Bieber fought in Ibiza for Miranda Kerr and Selena?

 

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Cara Delevingne for Topshop, watch the video!

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Valentino opens its flagship in 5th avenue NYC

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Rihanna wering men´s clothing for Fashion Night Out

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The Duke and the Duchess of Cambridge

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Posted by on in BEIÑ, THE TOUCH OF SPAIN

 

 Leonardo DiCaprio´s Foundation Gala

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50 shades of Grey´s trailer is here

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Kate Moss for Stella McCartney´s collection

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 Alexa Chung instagram pic from Malawi

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Guiëm clothing FIB @JohnGray You can shop his designs here

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Posted by on in NEW

Posted by on in TRENDS

Hey all you fashion lovers! Hope everyone is keeping up with this New York heat! A little brutal? Yes. But DO NOT WORRY...because I have just the perfect fashion fix for that: Costalmel’s graphic t-shirts. Nothing screams summer fashion like breezy t-shirts with prints that embody the summer feel. These urban street style pieces are a staple for a summer wardrobe.

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Their current collection includes short-sleeve and sleeveless t-shirts for both men and women with prints including my favorite summer fruit, PINEAPPLES (yum), florals, and Mexican skulls. They mix these fun prints with j’adore illustrations that are not only eye catching but also jaw dropping.

 

Made out of 100% cotton, these easy-breezy shirts can uphold the brutal summer heat but can also be transitioned into the fall. There is nothing better to have than versatile pieces that you can style year around to fit the changing seasons. The base color of all of Costalemel’s shirts come in different shades of white (depending on the style), which cannot scream STAPLE PIECE enough. The fact that the actual t-shirt is a shade of white with a colored illustration, makes it that much easier to just pair it with about anything.

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REMEMBER: It’s the summer, so have fun playing with colors and mixing different prints within your tops and bottoms. Fashion is supposed to be fearless so go get them!

One of the biggest fashion do’s of the past few seasons has been to mix streetwear with couture. Its been seen all over the catwalks and it is still prevailing. We’ve seen it in collections like Chanel, where dresses are mixed with sneakers and in Kanye West’s Paris debut where he swore by it. It brings the higher and the lower end of fashion into one, which I think is great. I am a huge fan of the trend and think it is super fun. It brings out an urban, effortless edge out of all of us.

 

Posted by on in INTERVIEWS

Eva, founder of Ecoology

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When did Ecoology start?

Ecoology was born to create fashion with beautiful stories behind. I was tired of consuming fast fashion without personality, wearing everybody the same clothes as uniforms, cheap clothes made from the suffer of others with bad quality. One day I said this has to stop and I need to do something with common sense. 

 

How do you define Ecoology? 

Comfty and atemporal woman clothes that respect the environment.

 


What is the philosophy of the brand?

Minimize the environment impact without giving up the design of the clothes and take care of persons that work in fashion industry.

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What is the slow movement for Ecoology?

Slow movement is a way to live and see everything. Breathe and be quiet in every moment giving priority to the things well done and have the time to do them. Slowfashion is more or less the same...make your designs thinking in all the production line from the raw materials that after turn into a dress until the selling action. You have to measure the impact that making a dress cause, thinking in every hand that every part of the dress have passed. Also is very important  recycle after use it or try to give the clothes a second chance or as times your creative mind can think.

 

Philosophy of Eva

I am in love with funny things and beautiful ones. I try to smile every moment and have good times. I think you are living your life to learn and enjoy with what you have and always trying to make a better world for the people will come after. 

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What are the influences of the brand?

This brand has strong values and very defined: respect the environment, workers, no exploitation under any concept. We try to contribute to make a better world, the world everybody want to live. 

 

Celebrity crush?

I like a lot Livia Firth due to she has a lot of media power in the slow fashion industry and I believe we need people like her. Vivianne Westwood is one of my favorites and now she is making a good work in the green thinking.  Lily Cole is also working to introduce the slow fashion movement and she wears her own clothing firm. All of them are my inspiration.  t

 

Any celeb wearing Ecoology?

Elsa Pataki (international actress) bought part of the collection and was so funny making adjustments in the clothes for her, all the designs look so nice on Elsa. Almudena Fernández (spanish model) wore an spectacular dress 100% organic cotton that fits perfectly on her. 

 

What were the Key moments in the history of the brand?

There were and there are a lot of them.Now you have to take into account the market and demands and you have to face obstacles every day and you have to take the right decisions. Now I am focus in international markets. 

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What does US market mean for Ecoology?

USA is a really cool market and there is a big target to dress Ecoology that is a brand with international thinking and with a strong philosophy that encloses with the US citizen.

 

Tell us a little bit about working with Beiñ (Be in fashion Spain).

Beiñ is a big opportunity that makes your dreams real. When your expansion is with people with same toughs and values is really easy make good job. Sustainable development, slow fashion are things we share...we understand each other perfectly. They help me in every step in my business and projects, Beiñ make it easier and look after opportunities in the US market with good results. 

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Posted by on in TRENDS

We are going to make a walk around the best places and beaches in Spain with our Online Shop Brand. Chose your favorite! 

Tarifa is a village in Cadiz in front of Africa full of hippie style and the perfect paradise to practice wind surf. What are you waiting for? Your perfect complement: Costalamel T-shirt enjoying a sunny and relax time in Playa Bolonia, be careful with the wind.

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Basque country is the perfect place in the north of Spain to enjoy sea and mountain. Your perfect partner is Guiëm.

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The horses race in San Lúcar de Barrameda in Cadiz in an special show you must see once. Dress by Angradema Lopez you can shine in the beach super chic.

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Ibiza is the island of excellence in Spain, party, pretty girls and WOW boys. You can enjoy there a perfect holiday in a boat or in a hippie beach and don´t forget to take you Beatriz Peñalver dress to go to the night party.

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Menorca, relax and the best beaches in the Mediterranean Sea in Spain, near to Ibiza you can cross by boat in a couple of hours. The perfect complement that everybody has is a turban by Red&Rouge

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Lanzarote in the Canarian Island is another place you need to go. Vulcano island near to Africa full of nature and artisan shop so don´t have to forget to put inside your bag a Ecoology dress!

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Posted by on in BEIÑ, THE TOUCH OF SPAIN

Have you miss anything important this week?

Jewelry inspired  in Lupita N´yongo  

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Buiding owner of Rana Place faces charges

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Espys show style

 

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MFSHOW in Madrid by Lander Urquijo

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HM opens the biggest store in New York

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Posted by on in EVENTS NYC

Happy Monday everyone! So today’s post is going to be a little different. Today, we are going to explore a part of New York City instead of exploring a trend! So this week we are going to explore the ever so chic and hip SoHo. New York is broken up into all these small, ‘mini’ boroughs that each have their own personality. Just as a cool fact, the names of all these areas refer to their boundaries so SoHo stands for “South of Houston {street}”.

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SoHo, out of many other characteristics it intakes, is known for its many art galleries, variety of shopping and the trendy people that occupy it.

FOOD

First, let us start with WHERE TO EAT! If I am good at anything it is knowing where the best food lies. 

For American food, you MUST try the Mercer Kitchen, located on 99 Prince Street. A little pricey and infused with some Japanese culture, your meal is always uber fresh and full of flavor.

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For the best French treats, one has to go visit Balthazaar, located on 80 Spring Street. I have yet to try their entrees but the bakery portion of this spot is AMAZING. Once you step into it, you instantly feel as if you left the concrete jungle and stepped into a Parisian escape. If my father has taught me anything it is to never skip on a sweet after a meal and this is the perfect place to fix your sweet tooth!

Next up is Isola Trattoria and Crudo Bar at the Mondrian Hotel. This is by far one of my favorite places to eat. Decked in gorgeous chandeliers and dimmed lights, this place has the best ambiance. It is a foodies dream in there. 

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I cannot forget to mention Laduree, located on 398 W Broadway. If you know anything about me it is that I am utterly obsessed with macarons and this is my #1 place for them. Their SoHo location is relatively new and they opened a restaurant with it, so that is on my things to do!

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Now, if you recall, I work in SoHo where I help manage PR so I am never able to have a full sit down meal. So where do I go? Gourmet Garage, located on 489 Broome Street. This marketplace has a little bit of everything…and the best part? You can sit on the steps outside of it to enjoy the food you snabbed and people watch! So much fun! Another place similar to Gourmet Garage is Dean&Deluca, located on 560 Broadway. Both these places are awesome for quick groceries or a quick bite. Food is always great and they even offer organic and vegan produce! Both of these places are great for tourists visiting the area because you can grab something quick and everyone will be happy!

 

TIP: When out to eat with friends, the best thing to do is order a few small plates to share, that way you share and taste more! This way, you get the full gist of the restaurant and really get to know what they have to offer. 

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SHOP

Now, lets move onto WHERE TO SHOP! SoHo has a store for everyone. You can find affordable chain stores to high-end luxury boutiques. So, whatever you are looking for….SoHo has!

 

If you are looking for a variety of shops, you should go straight to Broadway. You will find stores like TopShop, Zara, Club Monaco, and even Bloomingdales! Now, if you are looking for some upscale stops, you have to explore beyond Broadway and head into the many streets that surround it such as Spring St (where you can find Chanel), Wooster St (where you can peak into Barneys and Tibi), and Greene St. (where you can find Saint Laurent, Chloe and Y3).

Cool, independent boutiques surround the area also including the Birkin Bar, which is a super cool consignment store filled with the best Louis Vuitton, Chanel, Hermes, and Balenciaga…to name a few! Another one of my favorites is Opening Ceremony where you can find cool and new upcoming as well as established labels and you will most likely see someone famous!

THE PEOPLE

When in Soho, you will definitely see all types of people. If you head over to Broadway, you will see mainly tourists who are on one of their many stops from their tour bus and ready to do some shopping at the biggest chain stores. You will hear about five different languages at once when walking, haha! If you head over to the side streets, such as the ones I mentioned above, you should be prepared to find people walking with Saint Laurent Bags and some gym gear on. Just as a side, if you are ever in the mood for a great workout head to The Bar Method, Soul Cycle or Equinox! You will always see a cool car parked outside of one of the many shops and can even spot an a-lister.

 

TRENDS

Because of the different types of people that enlist in SoHo, the outfits and tends you will spot are endless. You will definitely see a lot of people rocking gym gear, who will potentially make you feel guilty for not being as proactive as them. Be prepared to also see a lot of lowing dresses with minimal accessories and people rocking the coolest eyewear. Booties are a year around thing in SoHo where they are paired with shorts and a hat in the summer and over bearing coats in the winter. SoHo is a place where you can really let your creative mind speak.  Wear what you want and be a trend setter because you will most likely be setting yourself up for success!

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ACTIVITIES

You will never run out of things to do around this place. Known for their many art galleries and cool clubs, SoHo is one of the top places for a good night out! For art galleries check out place like Pop International Gallery, Terrain Gallery and Martin Lawrence Galleries. You can always stop in for a quick peak at their current expo and it is almost always free. It is a nice little break from your everyday routine so if you are ever in the area, run!

Now if you want to have a night out on the town, I have a few suggestions! You can head over to the rooftop at the Mondrian Hotel where the vibe is always chill and the views are breathtaking. SoHo is best known for their small bars so enjoy a night of bar hopping around this area!

 

 

 

@classy_eug 

Posted by on in BEIÑ, THE TOUCH OF SPAIN

Choupette:The Private Life of a High-Flying Fashion Cat, Karl Lagerfeld's pet.

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Conchita Wurst the new Musa of Jean Paul Gautier

 

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Katie Holmes in Glamour

 

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www.beinfashionspain.com is preparing the summer sales

 

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New accessory of MIchael Kors

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Posted by on in CALENDAR

Last day in 080 Barcelona Fashion Show we found a pop-up by Costalamel.

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Costalamel´s philosophy is expanding the ‘make la honey’ manifesto. Honey is an attitude towards life. It is being yourself and fighting for your dreams. It is positivism, zest for life. It is an ode to all those singular people who keep fighting to assert their values and ideals. That’s why we make associations with young designers and local workshops, with brave people who have the deep desire to change things.

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His founder and designer Ernest (in the pic above during the 080) told us the key to be different "We try to differentiate from established brands by putting love and attention to details in every design we make. We can do it because we have small productions.We produce every single t-shirt manually, paying attention to the smallest thing, repeating it if it just doesn’t fit. We design, manufacture and print all the garments in small workshops from Barcelona. 4 different steps made by 4 different workshops, each step is carried where it is better done."

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Posted by on in INTERVIEWS

Pavan Bahl from Open Source Fashion

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Tell us a bit about Open Source Fashion and its main objective.

Open Source Fashion is a community of helpful innovators working with(in) fashion and retail.  We focus on educating our peers and finding collaborative opportunities amongst our community members.  

On July 21st, we launch our new platform which will focus on the Who, What, & Where for our audience.  

Who you need to meet: Profiles of approved creatives, developers, strategists, and technology solutions that you can leverage to grow your business.

What you need to know:  Our educational content that we will be publishing from a community of over forty expert contributors.

Where you should be:  A listing of worthwhile in-person opportunities in your area (starting with NYC and DC)

 

So, Open Source Fashion is all about networking. What is the reason why you focused in this? Why would you say networking is such a vital tool in the fashion industry?

The business landscape has dramatically shifted over the past five years.  There are now even more moving parts that go into building and sustaining a successful business. Many of these “moving parts” that have become vital components of business (omni channel retailing, social media strategy, big data, fit tech, etc.) were unheard of just a handful of years back.  It is nearly impossible to be an expert on all of these moving parts.  I felt as though if we, as entrepreneurs...learn and supported one another, we would be able to succeed as a group.

Competition is dead and collaboration is the future.  Businesses must align strategically with one another in order to execute effectively.  Since this process relies on relationships,  you need to go out and find folks that you connect well with...as individuals and professionals.  OS Fashion creates environments that are conducive to uncovering collaborative opportunities amongst like minded individuals.  

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How did you come up with the idea of creating this meetup community in the first place?

A few years back I started developing a consumer focused brand.  I was selling products to a handful of retail boutiques between New York City and Boston.  I quickly realized that I did not have the proper background or education to effectively develop a successful and long lasting brand.  

At the time, the emergence of digital technologies had just started to give smaller brands an opportunity to compete for visibility in a global marketplace.  I started the OS Fashion Meetup as a way to gain the right education in regards to these platforms and new strategies.  The only way I was able to attract the right educators was by gathering an audience for them to speak to.  

 

What kind of individuals attend your meetings?

Our events are open to helpful innovators that are actively working with or within fashion or retail.  This can be anywhere from designers, retailers, and brands to technologists and service providers that lend to the industry.

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How many networking events do you organize per year and around which topics?

We have moved away from our quarterly meetups, to bi-annual conferences.  OS Fashion produces the Freestyle Fashion Conference every 6 months in New York City.  The conference focuses heavily on education and collaboration.  We are extending this program to Washington, DC and Miami, FL within the next 9 months!

Each program hosts fifteen classes, all taught by professionals that have a very specific domain expertise as it lends towards business development within fashion, retail, and related technologies.  Visit freestyleconference.com for class information - it really spans the spectrum of biz dev.

 

What’s next for Open Source Fashion? Any new plans in the horizon?

We would like to partner with good people across the globe to bring the Freestyle Fashion Conference to various cities.  An ideal partner would be an individual or team that already cultivates community within the Fashion + Technology space and is motivated to extend them exceptional value.  Ultimately we see Open Source Fashion bridging individual markets so that innovators in various regions can access new markets by leveraging OS Fashion communities worldwide.

 

For now, we are focused on expanding the conference program, and preparing to relaunch our platform in July.

 

Any new trend in the fashion industry that you would pinpoint? 

The acceptance and adoption of technology is not only a trend, it’s a revolution in the industry.  Businesses small and large are integrating and experimenting with a myriad of solutions to keep ahead of the curve.  

NY Fashion Tech Lab serves as a great example of how retailers are making a priority to work with startup tech solutions to facilitate their growth.  My guess is that NYFT Lab will serve as a model for businesses globally that are looking to bridge the communication gap between innovation and enterprise.

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What would you say about Spanish fashion industry? Do you see a bright future for Spanish designers in the US? 

I won’t bullshit, I don’t have a firm pulse on the actual fashion that drives this industry (i’m more of a solutions person).  What I do see is that the US market is more than ever before, distinguishing themselves through fashion.  From colors to cuts, the “average” consumer is more knowledgable, curious, and better informed in regards to international culture / trends.  Because of this, there’s an open door for international designers to breakthrough in the US market.

 

And last, but not least. All emerging designers are young entrepreneurs and you are an entrepreneur yourself… Some words of wisdom to share with them?

Read.  Know about...and take advantage of tools that can streamline your processes.  Do not focus on anything that is not within your core competencies.  Find strategic partners.   Try and make forward progress every day.

 

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www.beinfashionspain.com team in a Open Source Fashion Event in NYC

Posted by on in TRENDS

Hello! Hola! First and foremost, hope everyone had a great 4th of July! If you guys recall, my latest pic on Instagram is one of myself wearing one of our very own brands, Red&Rouge. The brand makes amazing handmade, artisanal turbans! Can you say J’ADORE?! The craze for headpieces is at its peak this year and I could not be more excited! They turn a basic outfit into a head turner…all with a simple touch!

Turbans have been everywhere lately and are staying for a few more seasons. I recently read an article on WWD.com called “Resort 2015 Trend: Gentle Women”. Pictured were these amazing women in resort 2015 collections with nonetheless TURBANS! As I flipped the pages I totally pictured myself in various outfits with similar fab pieces on my head! I instantaneously went home and grabbed my Red&Rouge turbans out for a spin!

Below I will post a few pics of how you can wear them. Hope they serve as an inspiration to you gals! These pieces are so versatile and easy-peasy! I am not much of an accessories person but I have been drawn into this trend. It can make you stand out with just one simple addition. You can even skip on the jewelry or just pull one on when you’re having a bad hair day! It is definitely a piece everyone should invest in. They give you a ‘cool chic’ edge and can really be worn anywhere and anyhow!

Look at these pics with Red and Rouge turbans, you can find them here

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You fashion savy readers must go snab one of these at our e-store before they sell out! We only have a limited amount so go and HURRY!! PLUS we have a promotion going on so head over there to view it! GO GO GO! You can grab a basic one (like the ones mainly pictured above) or, if you are feeling like a risk-taker, you can grab one with a floral print to really amp up your verano wardrobe! Whichever you choose, you will not be disappointed. The quality is impeccable. Made with true craftsmanship and all by hand, these go to pieces are really “the icing on a well decorated cake”.

@classy_eug

 

 

Meet Eugenia

 

Welcome my fellow fashion rebels. If you have been keeping up with our Instagram {@BeinFashionSpain} you already know that we have a new PR Girl in town…, which happens to be me! You can call me Eugenia or by my name on social realms {@classy_eug}.

Where do I start? So I am currently a senior who is on track to graduate with a marketing degree in May of 2015. Surprisingly enough, all my fieldwork has been concentrated on fashion and events public relations.

A little more on a personal note now, I consider my self a food junkie and believe I was a hippie in a past life. I am a lover of all things fashion, especially street fashion. People-seeing is one of my favorite things to do. That is where I draw most of my inspiration. I am currently living between New Jersey {no, it is not that bad!!} and New York City. One of my biggest life goals is to learn how to fully embrace life and not hold back on anything. 

I started working with Bein in September of 2014 helping out during Fashion Week, but am now back on a more serious note. I will take on the role of being Bein’s new PR Girl, which includes expressing my thoughts and fashion sense through this amazing, creative outlet called Bein Fashion Spain. Hope you all are as excited as I am!!

Just so you all have a heads up as to what my contribution to this blog will consist of, I will always be circulating something in the realms of fashion, lifestyle, and events that are happening around the area. If there is anything you classy people would like to hear about, feel free to connect with me! Also look out for a special segment where I will be exploring the different boroughs of New York. I will take a day where I go and explore the city streets that make up each specific borough inside out. Consider it to be my mini lifestyle tour guide to all things city-cool from me to you! 

I am so excited to start this new journey and look forward to all the experiences this new professional encounter is about to bring me. It will be interesting, even for me, to see how a current college student takes on the task of being a PR Girl for a growing company while still juggling the college act.

With all that being said. Hope you all decide to hop on this trendy wagon with me and follow the blog regularly to read about my thoughts.

Make sure to follow our Instagram where you can catch every day pics of things I find cool, classy, and savvy. 

 

Always remember…stay classy and do all things with love! MUAH

 

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Posted by on in TRENDS

All the week in pictures Fashion Trends and news from the coolest industry

Serpentine Summer Party

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080 Barcelona Fashion Show

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New social media contest by Marc Jacobs, a call for a casting.

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Celebs in Glastonbury 2014

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Costalamel POP UP store during 080 BCN Fashion Show

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Posted by on in BEIÑ, THE TOUCH OF SPAIN

All the week in five pictures, all the fashion news in www.beinfashionspain.com

 

Naomi Campbell celebrates the 5th anniversary of death of Michael Jackson with this picture

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The new app of Kim Kardashian

 

 

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Alexa Chung for Armani Jeans

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Ashley Benson the new image of HM Divided

 

 

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Shooting day for BeinfashionSpain

 

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Shooting with the winners of Nolcha's ruffle.

Tuesday, June. One of those days with high temperatures and humidity in which you expect that it will start raining any second. This is how the day started on the planned shooting with the winners of the ruffle Beiñ organized for Nolcha Fashion Week.

Where did we meet? The north entrance of the High Line in NYC.

Who did we meet?
- The winners and amazing models Kate Ramsay (winner of this Ecoology dress) and Verónica Cruz (winner of this Angradema shoes).
- The Spanish fotographer and future collaborator of Beiñ, Sheila Curiel sheicreative.wordpress.com, who also brought the stylist Belén Vargas from BVR Stylist.
- And Cristina Merino representing Beiñ and coordinating the shooting.


At 2 o'clock we were all ready to start shooting with Kate and her Ecoology dress, but just then the rain fall on us! We managed to get some cover under the bridge and decided to wait until the rain stopped while doing the make-up and stylism to our two winners. Just like a miracle, the rain stopped at the same time as we finished preparing the two models and we managed to go on with the whole shooting without any more problems and with the perfect light to shoot.

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2pm Make-up and stylism.

2.45pm Shooting with Kate Ramsay for Ecoology

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3.15pm Shooting with both winners and their Beiñ hand-painted bags


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3.30pm Shooting with Verónica Cruz for Angradema

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Posted by on in TRENDS

TIE OR BOW TIE?

Now is time to go parties, weddings and official acts, is for that your outfit should be perfect. Wearing a suit or smoking doesn´t matter the real problem is the accessory for men: tie or bow tie? that it is the question and we have the answer. BOW TIE is trend now and if you want to look elegant in an easy manner is your perfect complement.

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Top designers as Dolce and Gabbana or Dior are selling this product and also there are a lot of new designers that are making real art works with their designs as La Pajarita, Guiëm or Rama-Lama. Chose yours and give your outfit a hipster style. 

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Don´t forget to visit us and shop Guiëm designs.

By @cuquita86 for @beinfashionspain

Posted by on in EVENTS NYC

Posted by on in INTERVIEWS

Guillem Llull Vila designer and creator of GUIËM

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When did Guiëm start?

Fashion is something that I love specially men´s clothing. When I was a little boy my mind was full of designs and new kind of clothes that I have never found in the streets. Is for that Guiëm was born is a way to create.

 

¿Cómo definirías el estilo de la marca en una frase? 

Nordic cut and mediterranean Style

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What is the philosophy of the brand?

Guiëm  defines a men with a string style, someone that has clear ideas and wants to be different from the others. Guiëm is a way to express yourself trough out what you are wearing.

I think there are a lot of stereotypes in men´s clothing and we want to be free in this thinking.

 

What are the influences in Guiëm?

Trully I have inspiration from everything. I put special interest in details, they go to my mind and after I put these ideas in designs, Guiëm is a brand that Guillem Llul will wear. 

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Celebrity crush?

I love and admire Patrick Harris: elegance and easy manner in one person that I share as Guillem Llul 

 

Any celeb wearing your brand?

Not until this moment.

 

What have been the key moments in Guiëm life?

Guiëm starts in March of 2014 so is very soon to say something or analyze what are the past special moments in the brand. But I have to say that is amazing the support from bloggers and media...is a reason to continue in this industry.  

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What does USA mean for the brand?

USA is a very important market for Guiëm and new for us, something that we have to explore and explote. EEUU is the country of opportunities so we hope to meet our costumers. 

 

9. Tell us what is  Beiñ. for you

Go out from Spain, know a new market and an amazing opportunity. 

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Posted by on in TRENDS

"A T-shirt  is a style of soft shirt, named after the T shape of the body and sleeves. It is normally associated with short sleeves, a round neck line known as a "crew neck", and no collar."

In 1913 the first form that the T-shirt took was called a union suit in New York. It was one piece garment in white color. In 1951 this product arrived in Hollywood in a sexy way with Marlon Brandon and all the teens wanted one. Later in the middle of the 50´s the T-shirt was an icon of rebellion, "Rebel Without a Cause."

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In the 60`s the T-shirt started to go in the same way of the culture and music. Rock, Phycodelia, Punk and they became in art works since in last 70`s when turned into a essential in any wardrobe and not only in men´s. 

Now the T-shirt is a media channel to express and confess what you feeling or what you think about life, politics and culture: Message T-shirts.

You can find many designs with different stories. No matter the tribu you belong to. Maybe you don´t really realize that everybody has a T-shirt but the message on them is very different. Top designers and celebrities show us it.

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Don´t you have a T-shirt saying I love New York? If not you are not in.

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Here you can find some designs Made In Spain with a clear message and they are real art-works. Costalamel´s T-shirts has a strong feeling ‘make la honey’ manifesto. Honey is an attitude towards life. It is being yourself and fighting for your dreams. It is positivism, zest for life. It is an ode to all those singular people who keep fighting to assert their values and ideals. That’s why we make associations with young designers and local workshops, with brave people who have the deep desire to change things.

 

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Guiëm says “I think the menswear still has a long journey to get rid of stereotypes and conventions; that’s exactly where we want to get, to that liberation” and you can see this in his designs.

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 BY @cuquita86 @beinfashionspain

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