Manhattan is a mystery box. If you walk around the streets you can discover an incredible city that you ever have imagined.
The streets are crowded and there are a lot of tourists who come to celebrate Christmas. There are a lot of taxis going around the streets. The American ‘flags are in the front of the buildings, they fusion with the environment. There are Starbucks with long lines in each corner and the traffic lights seem that never are going to change into green to cross. Welcome to New York.
Each neighborhood has a soul, the Garment District or more popular as Fashion District is the heart of the fashion in New York and the United States. Here the clothes are designed and manufactured (a third part of clothes in the United States)
The Garment District is the pure fashion: streets, stores or buildings. In this district are some of the most world famous and recognized designers. They have their stores open to the public like Óscar de la Renta, Donna Karan or Clavin Klein.
In this place everybody feed. Restaurants and hotels coexist giving style to the neighborhood. The Empire State Building, Macy’s(the most popular stores in the city) and one of the most famous public station, Penn Station. All them are in the Fashion District.
In these streets you can find Bene Rialto, one of our temporal point of sale. It is a beautiful store with three floors just in the borderline between the Fashion District and the Fifth Avenue (it is one of the main arteries in the center of Manhattan, which gather the most exclusive and luxury brands in the world).
All that makes that the store has a lot and good advantages; first of all the location is in a obligatory point of visit, for both visitors and locals who loves the fashion. New York is the house of talented and famous designers. It powers that more people with different styles be able to walk around, see and buy the clothes collections.
The accessibility to those garments and collections is higher because you may walk and see all those little charm stores. The mix of influences and styles between these two neighborhoods give a unique style to this part of Manhattan. Also, Bene Rialto has great variety of designers. It is so important to be in a good location, because the public can be in touch with the brands and it is easier for a new people discover our brands.
Those reasons are the reason why in Bene Rialto you can find emergent designers; most of them are ecologic and they just do capsule or limited collections. Among them there are two made in Spain brands: GUIËM, a menswear brand of simple, colorful and unique clothes and Red and Rouge, a handmade turbans and hats Brand. Bene Rialto has glass doors what allow seeing the clothes. They don’t need shop front because it gives the attention to fashion and style.
And as Yves Sant Laurent said, “Fashions fade, style is eternal”. So, we hope that the made in Spain style conquers the new Yorkers because now it is part of New York. And you can find it in the Fashion District!
