Slow fashion or eco fashion is a concept that many designers and brands are using since few years ago. Sustainable products and materials are contributing to develop the environment and the communities.

However, last year everything changed. On 24th of April more than 1000 people were killed in the Rana Place in Bangladesh while they were working in a known fashion brand factory. After this event 3 important things became acquainted: the building of the factory was illegal, but the managers of the factory said that was safe working there so the workers went to work and was then when the building started collapsing. 

Inside this factory a lot of clothes had been made and  you might find them in your wardrobe or in the fast fashion stores.

Fashion Revolution Day was the name chosen to remember what happened and aware the people about who made your clothes, where and under what conditions. This day is a memorial to all the victims of the Bangladesh factory.

A lot of actions and initiatives have taken place to join this movement. The campaign involves the consumer trough social media networks and other media channels to shop ethically.

 In Beiñ we work with 100% hand-made brands that respect the fair trade and make theirs clothes under ethical conditions

Angradema López, Costalamel, Ecoology and Beatriz Peñalver are some Beiñ brands you can find at our Online Shop.

Yesterday we took the initiative proposed in Spain but changing the place. White balloons represented the Fashion Revolution Day and it is an action to remember the victims and involve the people in this movement.

We all have the power. Do something with it.