Moda 22 is in the number 48 of Llull Street. You have to go to the first floor with an industrial elevator. There is a Green door with a number 22, the name of the space. I had never been in a coworking space before but when you go to one is when you really can see how everything Works. That experience allows to me understand the concept in the right way. Ecoology and Sueños de Lucia are two of this designers ‘group MADE IN SPAIN

Designers need a physical spot where they can créate, design and sew. Sometimes you don’t have it, so it is when you go to a coworking space like Moda 22. This place brings to the designers the orientation and all the information and advices that an emergent designer needs to have a successful Brand. 

The place is such a nice and big space. When you enter you can see a Little reception with coaches, a Little kitchen and offices. The offices are desks where each designer can Project their style and bringing a personal touch. There are tables to make patterns and sewing machines. Also there is a door of glass and behind it you can find the Moda 22 showroom. There is where you can see all the designers clothing and collections.

The philosophy of the coworking spaces like Moda 22 is the creation of a platform where the entrepreneur can accelerate the business development and their projects. Moda 22 objective is impulse designers ‘talent and become in autonomous entrepreneur.

Barcelona, Gracia District. A place where the time doesn’t stop. It is hard to understand that in a city as Barcelona you can have this kind of feeling. Same stores as always, the neighbours say hello and you know everybody, these are some of the factors that make you have this amazing experience. In these narrow streets with a long history, you could find Moda en Positivo, a place where you can shop eco fashion, and is where we find INTO by Vicens Pinto.

There are a nice atmosphere and good energy when you enter because is the Showroom´s presentation of the new collection “Timeless Atrapando Sueños”. Everybody is enjoying the Event. Moda en positivo team, Beatriz and Albert, welcome me with a smile in their faces as always.

The clothes are incredible and so originals. I get close to Vicens and Giulia because I want to know a little bit more about their Brand. They explain me that INTO is an ecologic brand inspired in Mexico and North America, but it goes further. The linings’ clothes are made with fabric leftovers, they come from the clothes production, they pollute the environment and no one used to reuse them. This fact surprised me because I think that is something really original. It is a new way to create and reduce the pollution at the same time, a great job. Embroidery and details’ clothes are really creative. They transmit spirituality being that “Atrapando sueños” projects in their clothing with natural elements such as the moon and the sun because the tribe in which are inspire live in harmony with them. The collection counts with skirts, complements and jackets.

The showroom was celebrating to introduce the new Collection because it will be in Girona’s Fashion Week. The assistants celebrate and appreciate the work done by Vicens. After eat, talk and toast I decided go for a walk around the little and charm streets. This place is a must have stop for someone who visit Barcelona and wants to discover the heart of this city.

We live in a society without time for our hobbys. We don’t pay attention to our environment and we are always racing. For those reasons born a new initiative called SLOW, a new movement. Its objective is make enjoy the things around us, disconnect the clock and stops the speed of our daily routine. This is the only way to be owners of our time.

In fashion this movement borns as an alternative to the clothes massive production. Its characteristics are: the designers just create small and good quality collections and they only do one collection per year, they don’t work every 6 months.Why? Because the movement wants to show how the industry affects the environment and the resources.This movement unifies and represents different movements as eco, sustainable, Green and ethic.

All of our designers: Guiem, Red and Rouge, Aiby Craft and Ecoology are SLOW, it makes them special because they create in a different way.

Eva, founder of Ecoology

When did Ecoology start?

Ecoology was born to create fashion with beautiful stories behind. I was tired of consuming fast fashion without personality, wearing everybody the same clothes as uniforms, cheap clothes made from the suffer of others with bad quality. One day I said this has to stop and I need to do something with common sense. 

How do you define Ecoology? 

Comfty and atemporal woman clothes that respect the environment.

What is the philosophy of the brand?

Minimize the environment impact without giving up the design of the clothes and take care of persons that work in fashion industry.

What is the slow movement for Ecoology?

Slow movement is a way to live and see everything. Breathe and be quiet in every moment giving priority to the things well done and have the time to do them. Slowfashion is more or less the same...make your designs thinking in all the production line from the raw materials that after turn into a dress until the selling action. You have to measure the impact that making a dress cause, thinking in every hand that every part of the dress have passed. Also is very important  recycle after use it or try to give the clothes a second chance or as times your creative mind can think.

Philosophy of Eva

I am in love with funny things and beautiful ones. I try to smile every moment and have good times. I think you are living your life to learn and enjoy with what you have and always trying to make a better world for the people will come after. 

What are the influences of the brand?

This brand has strong values and very defined: respect the environment, workers, no exploitation under any concept. We try to contribute to make a better world, the world everybody want to live. 

Celebrity crush?

I like a lot Livia Firth due to she has a lot of media power in the slow fashion industry and I believe we need people like her. Vivianne Westwood is one of my favorites and now she is making a good work in the green thinking.  Lily Cole is also working to introduce the slow fashion movement and she wears her own clothing firm. All of them are my inspiration.  t

Any celeb wearing Ecoology?

Elsa Pataki (international actress) bought part of the collection and was so funny making adjustments in the clothes for her, all the designs look so nice on Elsa. Almudena Fernández (spanish model) wore an spectacular dress 100% organic cotton that fits perfectly on her. 

What were the Key moments in the history of the brand?

There were and there are a lot of them.Now you have to take into account the market and demands and you have to face obstacles every day and you have to take the right decisions. Now I am focus in international markets. 

What does US market mean for Ecoology?

USA is a really cool market and there is a big target to dress Ecoology that is a brand with international thinking and with a strong philosophy that encloses with the US citizen.

Tell us a little bit about working with Beiñ (Be in fashion Spain).

Beiñ is a big opportunity that makes your dreams real. When your expansion is with people with same toughs and values is really easy make good job. Sustainable development, slow fashion are things we share...we understand each other perfectly. They help me in every step in my business and projects, Beiñ make it easier and look after opportunities in the US market with good results. 

Slow fashion or eco fashion is a concept that many designers and brands are using since few years ago. Sustainable products and materials are contributing to develop the environment and the communities.

However, last year everything changed. On 24th of April more than 1000 people were killed in the Rana Place in Bangladesh while they were working in a known fashion brand factory. After this event 3 important things became acquainted: the building of the factory was illegal, but the managers of the factory said that was safe working there so the workers went to work and was then when the building started collapsing. 

Inside this factory a lot of clothes had been made and  you might find them in your wardrobe or in the fast fashion stores.

Fashion Revolution Day was the name chosen to remember what happened and aware the people about who made your clothes, where and under what conditions. This day is a memorial to all the victims of the Bangladesh factory.

A lot of actions and initiatives have taken place to join this movement. The campaign involves the consumer trough social media networks and other media channels to shop ethically.

 In Beiñ we work with 100% hand-made brands that respect the fair trade and make theirs clothes under ethical conditions

Angradema López, Costalamel, Ecoology and Beatriz Peñalver are some Beiñ brands you can find at our Online Shop.

Yesterday we took the initiative proposed in Spain but changing the place. White balloons represented the Fashion Revolution Day and it is an action to remember the victims and involve the people in this movement.

We all have the power. Do something with it.