How does N.u.s.k start?

N.u.s.k is the result my wises that are offer fashion without lose quality and style respecting the environment.

After several years working in different international brands such as Hoss Intropia or Sita Murt, I decided to create my own collection. The idea of create a fashion brand based on " slow fashion", I think is the better way to live fashion.

How do you define the firm?

Atemporal eco chic Made in Spain

What is the philosophy of the brand?

N.u.s.k offers clothes created by a process based on slow fashion concept, the objective is create a brand with style 

The quality is a must and it is for that I use eco materials or recycled. The manufacture is local Made in Spain as the materials, we produce in spanish ateliers. The sustainability is fashion, is my way of thinking and it is for that you can see in my collection atemporal clothes going away the "fast fashion". You buy what you need, is better buy more quality and less quantity.

What are the influences of the brand?

Nowadays there is a high saturation of fashion and you can find a lot of different fashion brands. For me when I created my own firm the most important thing was create a firm with criteria and classy. The challenge was make an ethic brand for real women that love and enjoy fashion.

The inspiration of my designs came from different concepts: discover the world, the urban thinking, the nature from the traditions to the contemporanean time. Every small detail makes my designs different. 

Celebrity crush?

Diane Kruger

Key moments of the brand?

N.u.s.k is a emerging brand so now every time is a key moment for me. In commercial terms I participated in  CIFF Copenhagen  and 080 Barcelona and they were very important moments for the brand.

What does USA mean to N.u.s.k?

USA is a market that give special important to eco fashion and has a huge market for slow fashion brands. For me is a chance. 

And work with Beiñ?

It means the opportunity to open and explore a new market. I feel Beiñ as a common project. 

SUEÑOS DE LUCÍA, MADE IN SPAIN BRAND

Lucia is waiting, she is in Moda 22 Hall, the coworking space where she has Sueños de Lucia office. She is so friendly and she has cute accent from the south os Spain. She is wearing a purple t-shirt from her collection and we love it. While we’re taking coffee I start the interview.

How does Sueños de Lucia start?

The Brand was born as an accessories Brand, I did belts, bracelets…but it was at the beginning. After that I changed to  clothing designs.

And where the name comes from?

The name comes from an Eduardo Galeano’s tale that a friend wrote and dedicates to me. It was called Lucia’s Dreams. I really love it so I decided to use it for my Brand.

How do you describe your Brand style?

When I start I wanted to focus to the couture because of the fabrics and materials treat. But right now I define my Brand as an urban and for the night instead.

What makes to you dedicate to fashion?

When I was a child I lived the artisan part with my grandparents; the leather, the couture or the kitchen. I started to get interest for the design, couture…and here I am.

What does make you dedicate to fashion industry?

When I was a child I lived the artisan part with my grandparents; the leather, the couture or the kitchen. I started to get interest for the design, couture…and here I am.

Which designers were the most those inspire you?

International designers. I love  Alexander McQueen and he is my favorite. Also Chanel, I love their classic lines in the designs. I admire Del Pozo, Spanish, and Galiano because he is so theatrical and I like the theatre clothing.

Celebrity crush?

As a women icon I really like Isabella Blume and I love Rosi de Palma.

What is for you Sueños de Lucia in USA?

It is a big step, a positive progress and it is good for the Brand.

What does mean to you work with Beiñ?

Illusion, effort and work.

Barcelona, Gracia District. A place where the time doesn’t stop. It is hard to understand that in a city as Barcelona you can have this kind of feeling. Same stores as always, the neighbours say hello and you know everybody, these are some of the factors that make you have this amazing experience. In these narrow streets with a long history, you could find Moda en Positivo, a place where you can shop eco fashion, and is where we find INTO by Vicens Pinto.

There are a nice atmosphere and good energy when you enter because is the Showroom´s presentation of the new collection “Timeless Atrapando Sueños”. Everybody is enjoying the Event. Moda en positivo team, Beatriz and Albert, welcome me with a smile in their faces as always.

The clothes are incredible and so originals. I get close to Vicens and Giulia because I want to know a little bit more about their Brand. They explain me that INTO is an ecologic brand inspired in Mexico and North America, but it goes further. The linings’ clothes are made with fabric leftovers, they come from the clothes production, they pollute the environment and no one used to reuse them. This fact surprised me because I think that is something really original. It is a new way to create and reduce the pollution at the same time, a great job. Embroidery and details’ clothes are really creative. They transmit spirituality being that “Atrapando sueños” projects in their clothing with natural elements such as the moon and the sun because the tribe in which are inspire live in harmony with them. The collection counts with skirts, complements and jackets.

The showroom was celebrating to introduce the new Collection because it will be in Girona’s Fashion Week. The assistants celebrate and appreciate the work done by Vicens. After eat, talk and toast I decided go for a walk around the little and charm streets. This place is a must have stop for someone who visit Barcelona and wants to discover the heart of this city.

New York the city that never sleeps even more in fashion. During the whole year there are a lot of markets and pop up stores that is a big opportunity to meet new designers and know a little bit more about their work. Specially, in these dates close to Holidays you can enjoy a lot of Christmas POP UP and MARKETS.

We have visited some of them.

CAPSULE MARKET SQUARE in the West Side where shopping is a experience. This market is a fusion between shop and flea market where the opportunities and deals where present in every stand. There were 120 different brands of vintage clothing, jewelry and specially men´s clothing. This market is focused for consumers and there were a lot of social media raffles such us a instagram´s photocall.

Next stop was  TEXTILE ARTS CENTER, near the Soho and the highlight was handmade products MADE IN USA. 

The ABLE MADE HOLIDAY, a POP UP in the Soho and different space for retailers due to the capsule collections and limited edition of every brand. The visitors could walk around the POP UP and you only see products of Able Made.

Every  POP UP y Holiday Markets offer different experiences focus in different target. But is interesting visit all of them to find the perfect Christmas Gift. 

For last a really good place to visit and find the special gift for this special person is around BRYANT PARK where our shoot was done. 

THIS WEEKEND COME AND VISIT US IN BROOKLYN BAZAAR FROM 7PM TO 1 AM

MUSIC, FASHION AND SPANISH STYLE ARE WAITING FOR YOU.

BHAVA is a women's fashion shoe brand founded by designers Francisca Pineda and Rushali A. Sanghani.  The duo first met in 2006 while collaborating on runway accessories for Cynthia Rowley in Hong Kong.  Bhava is named after the designers' shared devotion to purity and consideration for others, the highest form of Bhava.

Francisca has come to Spain to visit some retailers with Beiñ. In these days Francisca has known how fashion industry works here and she wants to come back very soon. Now we are going to talk a little bit with  her about fashion industry, spanish fashion and much more.

Why did you decide to manufacture in Spain?

In NY I am a member of a small SHOEMAKING group with many industry professionals.  Several of the members had mentioned the high quality of the Spanish footwear industry, and their positive experience.  I started asking around my contacts and was able to be introduced to several factories which I will be starting to produce with this Fall for  a high quality black label range in the Bhava assortment.

What are your favorite textiles to manufacture?

Bhava is a brand that puts ethical sourcing of local, artisan, and eco-conscious materials at the fore front.  For our next collection we are very excited to introduce new textures and hand painted details that the market has not yet seen in footwear.  We are always looking to break through boundaries of "traditional" footwear materials and introduce artisan products like hand-painted exotic embossed cork, or inlays of fine locally sourced metal mesh.  Every collection introduces a new idea, and is inspired but thinking outside the box for new materials from limited edition exclusive sources that have not yet been imported into the US.  We've also collaborated with artisans on limited edition runs of hand woven fabric that have been very well received by customers and retailers.

"There is a wonderful sense of play and fantasy in the work or the Spanish emerging designers."

What do you think about Spanish fashion? And the spanish emerging designers?

The word that kept running through my head when I was in Madrid during fashion week and seeing the designs from the emerging designers was a subtle underlying feeling of "surrealism".  It's not easy to describe , but there is a wonderful sense of play and fantasy in the work or the Spanish emerging designers.   Combined with an attention to detail, knowledge of high quality fabric treatments and flawless presentation,  I am very inspired by these designers and strength of the maker movement that I saw specifically in Barcelona.  Several of the apparel and accessory shops had open studios where you can see the product being made right in front of your eyes.  Authenticity, attention to detail, and effortless creativity are what you can expect from Spain's emerging designers.

Which steps do you think that designers must to follow to get into US market?

Before entering any market it is important to evaluate wether your product is right for each specific state and city in the the US, for example, California is very different from NY.  Once you have established what city your product works best in, it is important to research the small boutiques in those cities and contact those whose aesthetic and price point are the best fit.  Instagram, is very important here as well, and following the accounts of the local based retailers will give you a good idea of who their customer is and what are their most featured products are.  Having a line sheet priced landed, in US dollars will make it easier for boutiques to see if your product will fit in their assortment.  Most important is to put yourself in the boutique owner's feet and imagine how best to communicate the differentiating factors that your product brings to market that no one else can compete with.  Fashion is about what is new, you should be excited about presenting your collection and clear on why you think you can add value to their store.

"The US is one of the largest consumer economies, and in a luxury price point demands the high quality and attention to detail that can be found in Spain."

What do you think the US market offers to fashion designers?

I see two things happening in the fashion industry right now.  Opportunities for niche designs are opening up as e-commerce has increased the variety of choice that is available.  In some ways, niche shopping is creating mini-communities supporting indie designers, these seem small, but because of the increased international visibility of all designers all around the world there is an increased audience. Some things are getting very small and specific , while others are growing and increasing.  The US is one of the largest consumer economies, and in a luxury price point demands the high quality and attention to detail that can be found in Spain, because of this there is a demand for European made quality not just in the US but increasingly in Asia and other parts of the world that are looking to differentiate their assortment with authenticity and the centuries of craftsmanship that can be seen in countries like Spain.

What do you think about Beiñ team & work?

I have known the Beiñ team for a few years now as we have collaborated on events and now through my work in Spain.  Gloria and her team have always impressed me with their  professionalism, positive attitude, and attention to detail.  From an event flyer to organizing meetings, every detail and logistic is carefully planned to ensure success.  I highly recommend Beiñ for their experience, hard work, and the genuine passion that they put into every project.

I guess as truthful fashionistas, you know a thing or two about Fashion Calendar. But, in case you have any doubts, let me share some quick insights with you.

-       There are 2 seasons in the Fashion industry: Spring/Summer and Autumn/Winter. You might have seen before written “SS14 collection” for example, which means “Spring/Summer 2014 collection”.

-       Fashion works usually 6 months in advance. Therefore, Spring/Summer collections are showcased in September of the previous year and Autumn/Winter collections in February of the same year.

-       For designers it’s very important to keep in line with this calendar because it’s when buyers make orders to fill their stores in the next season.

-       This means that the collections we have seen during New York Fashion Week this February won’t be available for us, the final consumers, until next September!

As you see in the image, Season 2 is presented and carried out between January and August but prepared during the whole previous year.

Many believe that this Fashion Calendar has no sense, neither for independent and emerging designers nor for well established ones. Some of the designers who have shown year after year at New York Fashion Week in the past, spending thousands of dollars on it, have decided to change their strategy this year by saving huge amounts of money spent in runways that at the end, don’t generate any sales.

As I said before, buyers generally follow this fashion calendar to make purchases and fill their stores, but at the same time, it has no sense either! Us, the consumers, we want to buy the pieces we see in media right after seeing them and not to have to wait 6 months for them to come to stores. The old Fashion Calendar is no longer applicable in today’s extra-demanding and flexible culture.

It is for this reasons that many designers have jumped into alternative ways of promoting their collections out of the traditional calendar including participating in collective pop-up stores, opening their own, hosting a brand presentation, carrying a trunk show, etc. These are all alternatives that bring closer the designer with their final clients, cutting on costs and preventing waste.

That is more or less the philosophy Eva follows with her brand Ecoology, one of the most successful collections in our store!

As the designer of a sustainable menswear line stated, “designing off-calendar and specifically for the needs of our customers means that our energies are invested in what is truly important: producing a quality sustainable product, keeping marketing costs to a minimum and passing on the savings to our customers.”

In Beiñ, The Touch of Spain we believe in this new movement, we believe we are in need of a change and that is why we bring you our brands through small events and pop-up stores in the city all around the year! Fashion calendar has to adapt itself to the new world and flexibility is the first milestone it will have to achieve!

Eva, founder of Ecoology

When did Ecoology start?

Ecoology was born to create fashion with beautiful stories behind. I was tired of consuming fast fashion without personality, wearing everybody the same clothes as uniforms, cheap clothes made from the suffer of others with bad quality. One day I said this has to stop and I need to do something with common sense. 

How do you define Ecoology? 

Comfty and atemporal woman clothes that respect the environment.

What is the philosophy of the brand?

Minimize the environment impact without giving up the design of the clothes and take care of persons that work in fashion industry.

What is the slow movement for Ecoology?

Slow movement is a way to live and see everything. Breathe and be quiet in every moment giving priority to the things well done and have the time to do them. Slowfashion is more or less the same...make your designs thinking in all the production line from the raw materials that after turn into a dress until the selling action. You have to measure the impact that making a dress cause, thinking in every hand that every part of the dress have passed. Also is very important  recycle after use it or try to give the clothes a second chance or as times your creative mind can think.

Philosophy of Eva

I am in love with funny things and beautiful ones. I try to smile every moment and have good times. I think you are living your life to learn and enjoy with what you have and always trying to make a better world for the people will come after. 

What are the influences of the brand?

This brand has strong values and very defined: respect the environment, workers, no exploitation under any concept. We try to contribute to make a better world, the world everybody want to live. 

Celebrity crush?

I like a lot Livia Firth due to she has a lot of media power in the slow fashion industry and I believe we need people like her. Vivianne Westwood is one of my favorites and now she is making a good work in the green thinking.  Lily Cole is also working to introduce the slow fashion movement and she wears her own clothing firm. All of them are my inspiration.  t

Any celeb wearing Ecoology?

Elsa Pataki (international actress) bought part of the collection and was so funny making adjustments in the clothes for her, all the designs look so nice on Elsa. Almudena Fernández (spanish model) wore an spectacular dress 100% organic cotton that fits perfectly on her. 

What were the Key moments in the history of the brand?

There were and there are a lot of them.Now you have to take into account the market and demands and you have to face obstacles every day and you have to take the right decisions. Now I am focus in international markets. 

What does US market mean for Ecoology?

USA is a really cool market and there is a big target to dress Ecoology that is a brand with international thinking and with a strong philosophy that encloses with the US citizen.

Tell us a little bit about working with Beiñ (Be in fashion Spain).

Beiñ is a big opportunity that makes your dreams real. When your expansion is with people with same toughs and values is really easy make good job. Sustainable development, slow fashion are things we share...we understand each other perfectly. They help me in every step in my business and projects, Beiñ make it easier and look after opportunities in the US market with good results. 

Pavan Bahl from Open Source Fashion

Tell us a bit about Open Source Fashion and its main objective.

Open Source Fashion is a community of helpful innovators working with(in) fashion and retail.  We focus on educating our peers and finding collaborative opportunities amongst our community members.  

On July 21st, we launch our new platform which will focus on the Who, What, & Where for our audience.  

Who you need to meet: Profiles of approved creatives, developers, strategists, and technology solutions that you can leverage to grow your business.

What you need to know:  Our educational content that we will be publishing from a community of over forty expert contributors.

Where you should be:  A listing of worthwhile in-person opportunities in your area (starting with NYC and DC)

So, Open Source Fashion is all about networking. What is the reason why you focused in this? Why would you say networking is such a vital tool in the fashion industry?

The business landscape has dramatically shifted over the past five years.  There are now even more moving parts that go into building and sustaining a successful business. Many of these “moving parts” that have become vital components of business (omni channel retailing, social media strategy, big data, fit tech, etc.) were unheard of just a handful of years back.  It is nearly impossible to be an expert on all of these moving parts.  I felt as though if we, as entrepreneurs...learn and supported one another, we would be able to succeed as a group.

Competition is dead and collaboration is the future.  Businesses must align strategically with one another in order to execute effectively.  Since this process relies on relationships,  you need to go out and find folks that you connect well with...as individuals and professionals.  OS Fashion creates environments that are conducive to uncovering collaborative opportunities amongst like minded individuals.  

How did you come up with the idea of creating this meetup community in the first place?

A few years back I started developing a consumer focused brand.  I was selling products to a handful of retail boutiques between New York City and Boston.  I quickly realized that I did not have the proper background or education to effectively develop a successful and long lasting brand.  

At the time, the emergence of digital technologies had just started to give smaller brands an opportunity to compete for visibility in a global marketplace.  I started the OS Fashion Meetup as a way to gain the right education in regards to these platforms and new strategies.  The only way I was able to attract the right educators was by gathering an audience for them to speak to.  

What kind of individuals attend your meetings?

Our events are open to helpful innovators that are actively working with or within fashion or retail.  This can be anywhere from designers, retailers, and brands to technologists and service providers that lend to the industry.

How many networking events do you organize per year and around which topics?

We have moved away from our quarterly meetups, to bi-annual conferences.  OS Fashion produces the Freestyle Fashion Conference every 6 months in New York City.  The conference focuses heavily on education and collaboration.  We are extending this program to Washington, DC and Miami, FL within the next 9 months!

Each program hosts fifteen classes, all taught by professionals that have a very specific domain expertise as it lends towards business development within fashion, retail, and related technologies.  Visit freestyleconference.com for class information - it really spans the spectrum of biz dev.

What’s next for Open Source Fashion? Any new plans in the horizon?

We would like to partner with good people across the globe to bring the Freestyle Fashion Conference to various cities.  An ideal partner would be an individual or team that already cultivates community within the Fashion + Technology space and is motivated to extend them exceptional value.  Ultimately we see Open Source Fashion bridging individual markets so that innovators in various regions can access new markets by leveraging OS Fashion communities worldwide.

For now, we are focused on expanding the conference program, and preparing to relaunch our platform in July.

Any new trend in the fashion industry that you would pinpoint? 

The acceptance and adoption of technology is not only a trend, it’s a revolution in the industry.  Businesses small and large are integrating and experimenting with a myriad of solutions to keep ahead of the curve.  

NY Fashion Tech Lab serves as a great example of how retailers are making a priority to work with startup tech solutions to facilitate their growth.  My guess is that NYFT Lab will serve as a model for businesses globally that are looking to bridge the communication gap between innovation and enterprise.

What would you say about Spanish fashion industry? Do you see a bright future for Spanish designers in the US? 

I won’t bullshit, I don’t have a firm pulse on the actual fashion that drives this industry (i’m more of a solutions person).  What I do see is that the US market is more than ever before, distinguishing themselves through fashion.  From colors to cuts, the “average” consumer is more knowledgable, curious, and better informed in regards to international culture / trends.  Because of this, there’s an open door for international designers to breakthrough in the US market.

And last, but not least. All emerging designers are young entrepreneurs and you are an entrepreneur yourself… Some words of wisdom to share with them?

Read.  Know about...and take advantage of tools that can streamline your processes.  Do not focus on anything that is not within your core competencies.  Find strategic partners.   Try and make forward progress every day.

www.beinfashionspain.com team in a Open Source Fashion Event in NYC

SHOOTING DAY 

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Shooting day with the winner of Nolcha Fashion Week Raffle. Veronica Cruz

First of all, congratulations for becoming the winner of the Angradema shoes we raffled during Nolcha Fashion Week and thank you for accepting modeling for us with your brand new shoes!

We would like to know a bit more about you. What can you tell us?

Thank you, it was such a thrill to be the winner of the gorgeous Angradema shoes!

I moved to New York City with my husband last January- by way of Arizona- and have been loving our time settling in! I find life here to be constantly inspiring, exciting, and stimulating- especially for those of us with an interest/obsession in fashion, styling, and media. Almost immediately upon moving here, I connected with some really great, like minded people. I have since started working on creating my own blog and have gotten to participate in and attend some amazing local fashion events, including Nolcha Fashion Week. It's been such a wonderful experience. I am having a blast..and the adventures just keep coming! 

The raffle you finally won lasted two days during Nolcha Fashion Week: the day of the runway and the day of the bloggers & media brunch. When did you meet us? How was your experience talking to Beiñ’s team? Did you expect becoming our winner?

I first met your team at the runway show, where I was drawn to the promotion for airfare to Spain, as it is one of my dream destinations. The girls and I chatted about our wanderlust and passion for international travel, a topic I can talk about for hours. When I first saw Bein set up at the media brunch, the first thing that caught my eye were the shoes- I even took a picture with them! Of course I signed up for the raffle but never expected to win. The first time I actually win a drawing and the prize happens to be a pair of shoes I had already fallen in love with!

Once you were selected as the winner of these shoes, we contacted you in order to get your measurements as the shoes were going to be handmade FOR YOU! Moreover, we went to give you your new shoes in person. How was the whole experience with us? Did you like the bag Beiñ’s team hand-painted for you?

The entire experience was surreal- from the moment the announcement was made to getting them delivered in person- it felt so intimate. The delivery and hand painted bag was such a lovely and personal touch- it made my handmade shoes feel all the more special. All these little details are what really made my experience with Bein so exceptional.

Then, next surprise: you would be modelling for us and the designer! Tell us where did Beiñ’s team take you for the shooting and how did you like it?

I loved it! We met at the Highline- one of my favorite New York spots- and got to take pictures around the Chelsea area. I felt like Carrie Bradshaw for the day- posing and modeling my new favorite shoes in the middle of NYC... every girls dream, right?

Which of the designs in our website are your 3 top picks (apart from your fantastic shoes, of course)?

Anything by Beatriz Penalver. I love the white bell sleeve dress featured on their lookbook!

And I know I would live in Taller's silky fringes for summer, as well as Red & Rouge's floral turbans.

Any style you are missing in our website that you would like to get a hand on?

I would just love to see Bein continue to showcase and support independent designers who are committed to a higher level of craftsmanship. It is really exciting to see Spanish designers go global and have such a presence in NYC! Quality and talent are meant to be admired in every language and culture.

How would you describe fashion from Spain?

Luxurious, sleek, and modern but with a nod to rebellion. Sophistication with touches of romance.

How likely are you to recommend Beiñ’s store and designers to your friends and family? And how likely are you to become one of our customers?

Very! I've already shared some of Bein's links and posts on my personal social media sites, as well as mentioned my own unique experience with them to everyone I know. It is something I will always treasure

Lower East Side , is the oldest and biggest area in  New York. The Lower East Side was very poor and full of inmigrants. Some parts inside this area have other names such as East Village or Greenwich Village;  

Artists and night club is what you could find in these street full of people no matter what time of the day

Lower East Side had one of the most important club of New York e CBGB (315 Bowery) where bands such as  Ramones, Blondie and Talking Heads played.

You also can find Kosher shop and bakeries, one you may know is Katz’s Deli, popular for the scene of the movie  When Harry met Sally (1989)

In Fashion Orchard st is the most important and famous

The best boutiques you should know are vintage clothing by David Owens and the amazing designs of   The Dressing Room Boutique. 

The most trendy shops are  Proyect nº 8 (nº 38), the hats of Victor Osbourne (nº 160), emerging designs from  The Dressing Room Boutique & Bar (nº 75ª) or the wonderful watches of   Dedegumo (nº 188), the only japanesse shop out of Japan.

If you don´t know what to wear to visit the Lower East Side, visit our Onine Shop  http://shop.beinfashionspain.com/en/ 

Sunny day in Central Park with an amazing dress of Beatriz Peñalver. Starting a spring morning in the big apple. Model and photographer are ready for the shooting after choose the best places and wonderful corners in Central Park.

You can find some pictures of the collaboration coordinated by Beiñ. We want to thank you and say congratulation to Erika Clayton and Verónica Peña for this job.

The shooting day...

12.00 pm Starting in the lake

12.15 pm Small details sometimes are most important

12.20 pm Our model needs a rest 

12.30 pm Coming back full of energy

12.50 pm Enjoying the views

13.00 pm We are ready to go to the Brunch

If you like this dress you can find it in our On-line Shop, the model is wearing a M size.

By @cuquita86 for @beinfashionspain

Arthur Mandel from NOLCHA FASHION WEEK

Nolcha targets emerging and independent designers to participate in its runway during Fashion Week. How would you say the market is evolving for these independent designers in the US?

The USA market welcomes independent fashion designers. Retailers, stylists and media are interested to see global talent and support the varying designs. From cost effective collaborative platforms like Nolcha Fashion Week to pop up shop opportunities and designer specific coworking spaces the market is becoming very viable and affordable for independent fashion designers to evolve into the USA market.

And specifically for emerging designers from abroad wanting to enter into the US market?

As I mentioned above there are more and more services launching that target the needs and provide solutions for independent fashion designers; making it easier for brands to enter the US market. They do need to ensure that they research correctly what they are looking for and work with a company on the ground that can assist and guide them.

What got you to work in this sector and build up Nolcha?

Kerry Bannigan, my business partner, and I realized that there was a market to provide a cost effective professional fashion week platform for independent fashion designers to showcase their collections during New York Fashion Week. Whether it is a runway show or an exhibition we understand the importance to hold an industry standard event to introduce your collection properly media, retailers and stylists.

What does Nolcha offer to independent designers?

Nolcha offers a turn-key solution for independent fashion designers providing them creative support leading up to their runway debut as well as guest list management. On the day of the event we handle hair, makeup, models, lighting, sound and all of the items required to deliver a professional runway show to industry guests.

How does Nolcha connect the participating designers with the fashion industry (in terms of buyers, media, etc.)?

We run a heavy marketing campaign leading up to the show introducing the fashion designers via our website profiles, interviews and social media. Simultaneously event invitations are sent to the media and retailers. At any time these prospective leads can contact the designers to discuss relevant business opportunities.

Are there any specific requirements that all participating brands should have?

In our application process we are seeking saleable, scalable fashion brands that have a strong understanding of the importance of the business of fashion. Of course we are interested in the look, cuts and styles of the brand but beyond this we want to showcase and launch brands into the USA market that can be sustainable businesses.

Participating in a runway like Nolcha is a great start-point for new and upcoming designers, but what other things would you say are key to succeed in the US market?

You are correct that showcasing at Nolcha Fashion Week is a great launching point and introduction of a brand to the industry during a key time in the US market: New York Fashion Week. It is important to have representation (hired or internal) in PR and sales to maximize the contacts created when showcasing; as well as to continue the daily business of fashion. Connecting with retailers and understanding manufacturing here if you wish to produce in USA.

You are one of the two heads and masterminds of Nolcha. How would you describe your role and Ms Kerry Bannigan’s? What are the key factors each of you bring to the table that make Nolcha so successful and attractive for independent designers?

We both wear many hats, being owners of a business it come with the title. Kerry works with the designers, public relations and media. I work with the partnerships, sponsors and business development. However, what makes it successful is that we can help each other in either field. By being an independent company we understand what designers have to go through to make it having to do all aspects of the business not just designing a dress.

All emerging designers are young entrepreneurs and you are an entrepreneur yourself… Some words of wisdom to share with them?

For further information please contact This email address is being protected from spambots. You need JavaScript enabled to view it.

Slow fashion or eco fashion is a concept that many designers and brands are using since few years ago. Sustainable products and materials are contributing to develop the environment and the communities.

However, last year everything changed. On 24th of April more than 1000 people were killed in the Rana Place in Bangladesh while they were working in a known fashion brand factory. After this event 3 important things became acquainted: the building of the factory was illegal, but the managers of the factory said that was safe working there so the workers went to work and was then when the building started collapsing. 

Inside this factory a lot of clothes had been made and  you might find them in your wardrobe or in the fast fashion stores.

Fashion Revolution Day was the name chosen to remember what happened and aware the people about who made your clothes, where and under what conditions. This day is a memorial to all the victims of the Bangladesh factory.

A lot of actions and initiatives have taken place to join this movement. The campaign involves the consumer trough social media networks and other media channels to shop ethically.

 In Beiñ we work with 100% hand-made brands that respect the fair trade and make theirs clothes under ethical conditions

Angradema López, Costalamel, Ecoology and Beatriz Peñalver are some Beiñ brands you can find at our Online Shop.

Yesterday we took the initiative proposed in Spain but changing the place. White balloons represented the Fashion Revolution Day and it is an action to remember the victims and involve the people in this movement.

We all have the power. Do something with it.

Sonia Olla, flamenco dancer and owner of the brand Taller de Artistas

When you think about the essence of Spain, your mind goes immediately to the South: the sound of the heels, the movement of the arms, the musical notes of the guitars, the smell of tapas and the most important thing: the strong and classy style.

Sonia Olla was born in Barcelona, but her southern roots are the most distinguished in her presence. She has worked with some of the most important figures of the flamenco industry in Spain such as Antonio Canales, Rafael Amargo or María Pagés.

After a while, she decided to go solo and move to New York City, where she has showcased some of her dances both alone and with her husband, one of the greatest flamenco singers in the Spanish panorama. They are quite an international family and have participated in shows all around Europe and the US.

For Sonia, the most important thing is to extol the brand ”Spain” and its culture all around the world, as well as making feelings grow on people’s heart when they see her shows.

“Taller de artistas” by Sonia Olla, a parallel project in which she is currently working. As we previously mentioned, Sonia has southern roots as her family is all from Granada. Her family has always sewed and create fabulous flamenco dresses for her, growing envy between her colleagues wherever she went. Now, after seeing the real potential for their collections, they have decided to develop the brand “Taller de Artistas”, something like “Artists attelier”, a brand made in Barcelona but with a clear southern vision.

“Hand-made art in movement”, is how Sonia Olla describes the project and all the creations that her family comes ups with, and of which she is the first and most important brand ambassador.

What is the philosophy of the brand?

All the designs show the Spanish spirit, the Andalucia soul. The designs get inspired by the old flamencos, but they try to combine that classical inspiration with a more modern cut. Most of the designs are actually directed by Sonia herself, as she says flamenco is her life, it’s what moves her since she was born.

Her celebrity crushes are Sarah Jessica Parker and Kate Moss, two of the most important fashion it-girls of the time, an influence you can feel looking at her own designs.

The evolution of the brand since it was born has been amazing. Adriana Lima for example, another great example within the flamenco panorama, has worn one of her designs! 

The conviction and energy with what Sonia explains us the collection reminded us the concept of wearing an art-work everyday, which is the aim of Taller de Artistas: wear an urban and a trendy outfit, which makes you feel “passionate, energetic and elegant” at the same time. When you listen Sonia talking about both the brand and her work as a dance, you realize that her attitude in front of life is what has made her succeed and you will vibrate with Taller de Artistas designs as much as she does.

When talking about her career, she kept repeating that she has managed to fulfill the American dream, something she would have never imagined. The next step would be to bring that American dream also into the Taller de Artistas team by making a success of her next collection in the country.

Would you like to become part of that success?

Stay tuned with Beiñ as we will bring you their collection very soon through our shop online!

Ernest Costafreda, owner of Costalamel

You are graduated in Business, why are you in the fashion industry?

Sincerely, I do not really know when it all started…maybe 3-4 years ago when I printed my first drawings onto basic tees. I was doing it because I just loved it, without thinking beyond: no business, no brand, no shipping, just pleasure.  I never planned to go as far as I did, I was just focusing on enjoying the moment. My motto was, ”Do what you love and love what you do.

As the project started growing and growing, every day I had more and more work to do and it was getting more difficult to manage it with my full-time job.  So, I think about 8 months ago, the day came to take the decision: leave it or live it. I decided to turn my dreams into plans and try to make it worth it. And I’m pretty happy with my decision so far.

As I hold a Business degree, a Brand Meaning Master and Design and Illustration experience in a freelance way, It was a project where I could put together all my passions and skills.

Handmade and Urban Fashion are the two adjectives that describes your brand, but what make it different and special?

We try to differentiate from established brands by putting love and attention to details in every design we make. We can do it because we have small productions.We produce every single t-shirt manually, paying attention to the smallest thing, repeating it if it just doesn’t fit. We design, manufacture and print all the garments in small workshops from Barcelona. 4 different steps made by 4 different workshops, each step is carried where it is better done. This is the only way to achieve the best quality.

On the other hand, we differentiate from newborn brands with our brand meaning. It is difficult to find a brand that gives importance to a story or a message beyond the product. Many firms just focus on designing ignoring that people buy not only a product but also a story. Thanks to my studies we developed a brand positioning and a message to spread that we activate through direct marketing actions with people. What we call, the Honey People.

What is your favorite clothing of Costamel? and What was the first one? 

My favorite design is the Amèlie design: Rêves, with a quote from the film that transformed into our lifestyle: Les temps sont durs pour les rêveurs, mais je rêve quand même”. It is inspired in the character of Amèlie Poulain. We love Amèlie, she is a kind of personification of our brand values. She is a dreamer despite the world she is living in. She is a brilliant storyteller. She is “la honey”. Our first design was Mividaloca, and it is a tribute to the magnificent Kat Von D

What have Costalamel of Ernest?

One thing is me and another, similar but always different, is the brand.

The psychologist, Carl Gustav Jung used the concept of archetype in order to explain the human psyche. Archetypes represent fundamental human motifs of our experience as we evolved; consequentially, they evoke deep emotions.

I have a high level of creator and innocent archetype in my psyche, but when creating a brand meaning for a brand, for example, Costalamel, you must only choose one among 12 in order to make the message direct and clear. So I decided to take into account my innocent part and build Costalamel as the kid we all have inside. This kid wants to get to paradise and to be happy all the time. His sole strategy is to do things right and fears to be punished for doing something wrong. His talents are faith and optimism and is a truly dreamer. So I’m afraid that Costalamel has a great part of Costa.

How is a normal day in your life?

I usually wake up and walk to my studio in order to spend my mornings managing the brand. Emails, reports, accounting, invoices, shipping, developing strategies, advertisement…that kind of daily obligations. After getting rid of all this, normally in the evening, I try to focus more on receiving people, doing interviews, going to the ateliers or designing new items. I obviously prefer that part of the day but I always repeat myself that if I don’t pay the same attention to both parts, afternoon work will last 2 weeks.

The hardest moment in this adventure

I am the sole person that organizes and decides things in Costalamel, so, despite that I have many people surrounding me (without them it would be impossible) there are many times that you feel lonely and the inner motivation to move forward decreases. It is very important to be strong and brave all the time to not quit it. It’s been really though sometimes.

What projects do you have for this year?

To take Costalamel abroad. Try to see how Costalamel fits in Europe and USA. Thanks to Internet you can sell worldwide, so we will try to open markets with some partnerships in Europe and USA. We also would like to start doing small capsules every month in order to increase our web traffic and attract more and more people who are willing to spread our manifesto. We will also be collaborating with other brands with who we share values and strategies in order to create win-win situations and take advantage of it.

To sum up, try to spread the keep calm and make la honey manifesto wider and louder

What do you think about spanish fashion?

If you want to create a brand in Spain, you have to be in the streets, and the only way to achieve it is to be in the shops because people is not betting for ecommerce yet. Being in a shop in Spain means a lot of work and problems. Shops have a tremendous commission and they don’t pay you in time. A part from that, I think that we have good designers and brands here. Especially those who noticed that it is as important a good designer as a person who knows how to sell your collections and a CEO that manages your firm.I don’t really believe in catwalks, too many work and money for a few minutes of glory. I would personally invest my money on another type of advertisement.

For newborns, I think that we all have to be positive and work with passion; it will be the only thing that will save us after time.

Imagine…you have in front of you an international and famous designer, what would you ask him? and Any advises for the new designers?

For the international designer, I would really like to know the story, the beginnings and the steps he/she took in order to benchmark. For the people who are coming, as I said, do whatever you want, but do it with love and passion.