In the 86th Street with 5 avenue there is one of the most famous museums in New York, the Metropolitan Museum of Art as known as MET.
This Museum has amazing exhibitions and is the largest art museum in the United States. The MET has art pieces from classical antiquity and Ancient Egypt, paintings and sculptures from nearly all the European masters, and an extensive collection of American and modern art.
In the temporal exhibitions spot, right now there is one called “China through the looking glass”. It is an amazing exhibition where you can see how the Chinese culture influenced fashion through the time and it became as an inspiration reference around the world.
The exhibition features more than 140 examples of haute couture and avant-garde ready-to-wear alongside Chinese art. There are amazing art dresses by Valentino, Channel, Yves Saint Laurent, Dior, Cavalli or Tom Ford. Around three galleries of the museum; Chinese Galleries, Egyptian Galleries and the Anna Wintour Costume Center you can submerge in a bubble and feel like you are travelling through the time. The music, decoration, projections, and distribution make you lose track of time.
If you have a chance you can’t miss the oportunity to enjoy the art in all the ways, because fashion is an art too. Remember that and visit the museums!!
La decisión estratégica de acudir a una feria
A la pregunta de si es importante acudir a una feria o no para mostrar físicamente tus colecciones en un nuevo mercado y hacer una primera aproximación a tus compradores potenciales, la respuesta sería SI, pero no vale cualquier feria.
Al igual que no interesa cualquier mercado, ni cualquier tejido, ni cualquier taller de confección o manufactura, seleccionar adecuadamente la feria donde mostrar nuestro producto y encontrar nuestro comprador potencial, debe ser un un decisión analizada, estudiada y contrastada.
Es muy importante localizar nuestras opciones y estudiarlas bien. Son muchas las variables a tener en cuenta como el coste de inversión o la afluencia de público. Que ocurre si nos encontramos con una feria que sobrepasa nuestro presupuesto pero que tienen una gran afluencia de público? Nos interesa aunque tengamos que hacer un mayor esfuerzo económico? Quizás haya mucho público pero no sea el que nos interesa? Los compradores que acuden son nuestro target? Quizá sea interesante acercarnos a una feria que aunque mas pequeña, si esté mas segmentada, donde la afluencia sea menor pero haya un porcentaje mas alto de público objetivo?. ¿Y es mejor un Stand propio o puede hacer participación conjunta con otras firmas a través de un Showroom? ¿Me resta identidad o suma generando sinergías entre empresas?
Estas son solo algunas de las preguntas que debemos hacernos antes de decidir a que feria acudimos. Pero hay otras preguntas previas que no debemos olvidar y a veces no las tenemos en cuenta y nuestras inversión se convierte en un gasto y una experiencia negativa.
¿Estoy preparado profesional y económicamente para llevar a cabo esta acción? Sea mayor o menor la inversión, dependiendo de si decidimos una u otra feria y si vamos solos o en agrupación, la asistencia a feria es una acción de apertura de nuevo mercado que requiere “constancia”. Hacer una buen estudio previo de la feria para asegurar la idoneidad nos aportará seguridad y hará que nuestra inversión, a medio y largo plazo, rentable. Y a corto plazo también lo será porque significará el primer paso hacia un crecimiento de tu empresa.
Hay que dar pasos seguros… pero sobretodo firmes. Que sepan que venimos para quedarnos.
Capsule Trade Show NYC
It is Saturday morning; I wake up and need to go to Manhattan. I arrive to Penn Station; it is in Midtown between 34th and 7 avenue. I start walking around with the people. Everybody has a different style and a concept about what is fashion. There is a mix between tourists, locals and people like me.. that we aren’t from here but that we live here. Everything converges perfectly in New York.
I’m in the 26th street and there is a building with big windows. Also it has some colorful and nice advertisings. It is the FIT(Fashion Institue of Tecnology). The FIT is a center of fashion, a college, a museum and a place to celebrate events. I can’t resist to get in, there are Christmas decorations around, everything is beautiful. In the hall there is a Christmas pop up store, where designers that studied there can show their creations.
I walk inside, there are two exhibitions; the first one Faking It: Originals, Copies, and Counterfeits and Dance and Fashion. I get inside and I can see amazing and important pieces of fashion as Valentino, Chanel or Oscar de la Renta, next to them I can see the fake piece.
After that there are accessories and bags and screens where see how to detect a fake one. It is incredible the quantity of details that you can learn. At the end of the exhibition are brands as Homies, a funny way base don Hermes inspiration.
Sometimes you should get inside the FIT, it doesn’t matter if is just five minutes. You can learn and see how the culture and the fashion are in the air.
Each special day this holiday you need to look fantastic so we have selected some outfit ideas for these dates.
Christmas Eve Night with Ecoology and Red&Rouge
Christmas Day with Ecoology and Red&Rouge
New Year´s Eve with Aiby Craft
New Year´s Day with Aiby Craft
Three Wise Men Day with Guiëm
I guess as truthful fashionistas, you know a thing or two about Fashion Calendar. But, in case you have any doubts, let me share some quick insights with you.
- There are 2 seasons in the Fashion industry: Spring/Summer and Autumn/Winter. You might have seen before written “SS14 collection” for example, which means “Spring/Summer 2014 collection”.
- Fashion works usually 6 months in advance. Therefore, Spring/Summer collections are showcased in September of the previous year and Autumn/Winter collections in February of the same year.
- For designers it’s very important to keep in line with this calendar because it’s when buyers make orders to fill their stores in the next season.
- This means that the collections we have seen during New York Fashion Week this February won’t be available for us, the final consumers, until next September!
As you see in the image, Season 2 is presented and carried out between January and August but prepared during the whole previous year.
Many believe that this Fashion Calendar has no sense, neither for independent and emerging designers nor for well established ones. Some of the designers who have shown year after year at New York Fashion Week in the past, spending thousands of dollars on it, have decided to change their strategy this year by saving huge amounts of money spent in runways that at the end, don’t generate any sales.
As I said before, buyers generally follow this fashion calendar to make purchases and fill their stores, but at the same time, it has no sense either! Us, the consumers, we want to buy the pieces we see in media right after seeing them and not to have to wait 6 months for them to come to stores. The old Fashion Calendar is no longer applicable in today’s extra-demanding and flexible culture.
It is for this reasons that many designers have jumped into alternative ways of promoting their collections out of the traditional calendar including participating in collective pop-up stores, opening their own, hosting a brand presentation, carrying a trunk show, etc. These are all alternatives that bring closer the designer with their final clients, cutting on costs and preventing waste.
That is more or less the philosophy Eva follows with her brand Ecoology, one of the most successful collections in our store!
As the designer of a sustainable menswear line stated, “designing off-calendar and specifically for the needs of our customers means that our energies are invested in what is truly important: producing a quality sustainable product, keeping marketing costs to a minimum and passing on the savings to our customers.”
In Beiñ, The Touch of Spain we believe in this new movement, we believe we are in need of a change and that is why we bring you our brands through small events and pop-up stores in the city all around the year! Fashion calendar has to adapt itself to the new world and flexibility is the first milestone it will have to achieve!
We are so close to the big event in the big apple. New York Fashion Week is here and New York is going to turn into in the centre of fashion and amazing people these days.
Are you ready to be in too?
We are going to give some ideas that could fit with what you are, but you must feel comfy and sexy during NYFW...long days and you must be perfect and the centre of every camera.
You can mix luxury complements with underground tees with a chic touch wearing classy like this.
Another option is wearing something 100% eco, Do you know the DYE trend? You can recycle old clothes and mix with a eco dress in this way.
Maxi dresses combine with the turban trend will be your option if you want to bright natural and show you summer tanned skin with a white dress.
Do you like these ideas for these days? Make yours and be the queen in the NYFW show.
Keep update what is going on in our Facebook page.
Givenchy’s Riccardo Tisci’s 40th Ibiza birthday
Kristen Stewart’s cover shoot for ELLE Magazine
Selena Gomez for Adidas Neo
Victoria Beckham donates 600 pieces of her closet
Olivia Palermo going to Australia this month
In 1913 the first form that the T-shirt took was called a union suit in New York. It was one piece garment in white color. In 1951 this product arrived in Hollywood in a sexy way with Marlon Brandon and all the teens wanted one. Later in the middle of the 50´s the T-shirt was an icon of rebellion, "Rebel Without a Cause."
In the 60`s the T-shirt started to go in the same way of the culture and music. Rock, Phycodelia, Punk and they became in art works since in last 70`s when turned into a essential in any wardrobe and not only in men´s.
Now the T-shirt is a media channel to express and confess what you feeling or what you think about life, politics and culture: Message T-shirts.
You can find many designs with different stories. No matter the tribu you belong to. Maybe you don´t really realize that everybody has a T-shirt but the message on them is very different. Top designers and celebrities show us it.
Don´t you have a T-shirt saying I love New York? If not you are not in.
Here you can find some designs Made In Spain with a clear message and they are real art-works. Costalamel´s T-shirts has a strong feeling ‘make la honey’ manifesto. Honey is an attitude towards life. It is being yourself and fighting for your dreams. It is positivism, zest for life. It is an ode to all those singular people who keep fighting to assert their values and ideals. That’s why we make associations with young designers and local workshops, with brave people who have the deep desire to change things.
Guiëm says “I think the menswear still has a long journey to get rid of stereotypes and conventions; that’s exactly where we want to get, to that liberation” and you can see this in his designs.
BY @cuquita86 @beinfashionspain