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Subscribe to this list via RSS Blog posts tagged in fashion

Posted by on in TRENDS

The Spanish population in NYC arrived many years ago and you can find some of this Spanish culture in the 14th street such as spanish restaurants, The Spanish House, Galicia House or a social center.

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However, Chelsea nowadays is a high-level neighborhood turned into a place full of art and fashion. The spanish people that live in NYC are students, workers and artists... a spanish writer Elvira Lindo explains really well this situation in a film called La vida inesperada. This is about a group of spanish living in the other side of the ocean far from Spain seeking the "american dream" and the price you have to pay to get it.  

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Nueva York is the capital of the fashion, art and many other areas of interest and knowledge and full of trends.  Beiñ, was born in this aim: give american people another kind of fashion and trends focus in the spanish culture. Moreover is a big opportunity for emerging designers that have great value among the people living in New York. The city that is open to new things and is a window to know a lot of buyers and consumers. 

The fashion industry is very important for the economy in the country and Beiñ´s aim is expand the MADE IN SPAIN brand in this economy with quality designs. Spain is selling it fashion to 90 countries all over the world. The spanish designers that Beiñ works with are hand-made and all of them have a strong identity in the US market.

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From street fashion to luxury fashion the spanish fashion industry has became in a real brand and image internationally. Big companies such as Custo, Desigual, Inditex, Cortefiel, Mago, Castañer or Mascaró have their own space in New York- Each one with its personality but all of them spread one idea: Spain not only design fashion, Spain produce and sell Fashion.  

Spain is in nowadays and has a big value in the US Market. A increase of the 12% from last year in the American business.

 

 

Posted by on in INTERVIEWS

Interview with Lillian Alselmi from Modalyst

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1. Some of our readers might not understand well the concept of e-showroom. Can you tell us with your own words what Modalyst is and what differentiates it from other e-showrooms?

Modalyst is an online wholesale platform that connects buyers and brands. Our goal is not only to increase our designers’ orders but also act as a platform through which they can run their entire wholesale operations.

We specialize in connecting emerging, progressive labels with independent retailers all over the world. We are the only platform that is focusing on providing opportunities for younger brands to gain exposure and maintain control over their wholesale business. 

The Group Buy page is our most unique feature on the site. We are exposing our designers’ orders in real time on the site to encourage new buyers to purchase their items. For example, if a buyer in London sees that a store in New York is buying a bag, they are likely to want to join the order. Buyers, just like consumers, want to know what is trending and be able to react quickly. 

Additionally, our Group Buy offers designers the ability to meet their minimum order requirements by allowing a group of buyers to collectively purchase an item. This allows designers to gain wider distribution while maintaining their production minimums.

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2. Jill Sherman and Alain Miguel are the co-founders of this platform. What can you tell us about them?

We are lucky to have great leaders here at Modalyst. Both Jill and Alain come the fashion industry and bring different perspectives to the table. Jill has been in fashion for 11 years, managing the buying team at Harvey Nichols and merchandising for Prada.Alain spent 7 years at J.P Morgan and designed a successful polo collection while an undergrad at Yale.

 

3. Can you explain us how did they come up with the idea of creating Modalyst?

Modalyst was born at MIT, an unassuming locale where fashion and technology collide. While a buyer for Harvey Nichols, Jill was frustrated by the expensive and tiresome trade shows, where designers' minimums were high and department stores got better pricing on merchandise. It was difficult to compete against stores which could buy volume. Modalyst was launched to level the playing field for smaller retailers, where aggregated orders become market power for indie stores.

 

4. Which is your role in Modalyst? 

I am Head of Designer Sales at Modalyst which means I get to work with all the amazing and inspiring brands that join us! As a former womenswear designer myself, I am very aware of the frustrations that come with finding stores so I love being able to offer a new and improved approach to connecting with retailers. We look for brands that we feel passionately about and are the right fit for Modalyst. For someone who loves fashion, this does not qualify as work- I am constantly inspired by the brands I speak with and motivated to help them grow. 

 

5. Modalyst’s main offering to registered designers is the opportunity to connect with interested buyers around the world. What’s your marketing strategy to reach the buyers and what other services do you offer to the designers?

Modalyst is an open platform which means once a member, you can see all the retailers and designers on the site. We feel strongly that designers should have the ability to prospect stores (and not just the other way around)! For example, we allow designers to “follow” any retailer they are interested in connecting with. If the retailer reciprocates, a line of communication is open. We differ from a typical showroom in that we are providing tools to designers that they can use to market themselves and communicate with the buyers directly. We just act as the facilitator. 

We are constantly looking to engage the retailers on the site. In fact, we send a daily digest to buyers to update them on all the designers that they are following including new items that are uploaded and any products that are in the Group Buy. We also have a Retail Relationship Manager, Elyse, who is speaking with several stores on a daily basis to educate them on our new designers and products that might interest them. 

Beyond the sales channel, we offer designers a comprehensive wholesale management tool that includes digital, clickable and customizable linesheets, inbox communication and organization of all previous, pending and current orders so they can track their progress. 

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6. Which is the reach of Modalyst right now in terms of number of buyers registered and from which countries? How many of them are from the US? Any interesting market apart from the US?

We have over 3,000 retailers currently on Modalyst representing 75 different countries making us a truly global platform. 60% of the stores are located in the US they so this a great opportunity for international brands to get exposure to the American market. 

Additionally, we have seen increased interest from Asia and Australia which are two very interesting markets for us.  

 

7. Which are the requirements you ask for to all participating designers?

We curate our designers based on their branding, products and experience. The designers that do the best on Modalyst are those that have quality products with high res imagery and come with at least two wholesale accounts. The platform works best when the designers are engaged and understand how to properly communicate with retailers. 

 

8. What can you tell us about the future plans for Modalyst?

We have a lot of exciting things in the pipeline here at Modalyst! In fact, we recently sent out a survey to our designers and have already begun to roll out features based on their response. 

For example we are working on developing our matching capabilities on the site. Currently we have items that are suggested to retailers based on things they are buying as well as suggestions to designers as to which retailers may be worth “following.” In the near future we would like to go even further and use the data we have collected to make more specific recommendations to both our designers and buyers. 

 We are also looking to develop content more regularly. For example, writing stories on seasonal trends to offer retailers not only products but also advice on how to merchandise those products in their stores. In fact, we have a partnership with one of the biggest trend forecasters in the US that will soon offer sophisticated analysis of the upcoming trends to our members. 

 

9. Modalyst targets mainly emerging and independent designers to showcase their collections through its platform. How would you say the market is evolving for these independent designers in the US?

That is a great question- I think the landscape for these designers is changing dramatically. When I was a designer there were only two ways to get into stores- either set up shop at a trade show or hire a showroom. Now, with tools like Modalyst, these brands have an opportunity to reach an audience that is a better demographic for their collection and at a much more approachable price.

We are seeing younger independent designers with unique products become more and more popular around the world. The smarter the consumers become, the more difficult it is to sell them things that everyone else has, so we are seeing stores actively looking for new edgy brands. Modalyst allows stores to not only discover these brands but also be the first to market with our shorter lead times and flexible minimums. 


10. And specifically for emerging designers from abroad wanting to enter into the US market?

In the past, the only ways for international brands to find US buyers was through tradeshows or showrooms which can be exclusive and exorbitantly expensive. Additionally, both strategies tend to focus on domestic network with little to no international reach. 

Through partnerships like Beiñ + Modalyst, designers can now use the success they have found domestically and leverage it through our international platform to find US buyers. 

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Posted by on in TRENDS

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Chelsea is a neighborhood  in New York where you could find the most important art galleries that many years ago were in the Soho. In the 90´s all this art movement moved into the old industrial fabrics around Chelsea.

Visual arts, fashion, contemporary art meet in Chelsea. From 15th street to 29th street between seventh and tenth avenues you could find several art galleries or amazing stores from vintage clothing to first class firms. Visit this web for further info about art in Chelsea http://chelseagallerymap.com/.

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There is a really good option to visit all the expositions called "openings" and they normally take place every Thursday.

Emerging designers, pop-up stores and samples sales are the key words about fashion in Chelsea. The most important place to discover all this is the Chelsea Market. It is a building that means the changes between the old neighborhood full of fabrics and the new place full of trends. This building was the old fabric of the Oreo biscuits.

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Getting off the 15th street in the right side you can see the High Line and if you walk across you will see a lot of amazing fashion shops: chic and alternative concept. Is for this reason Chelsea is an important point in New York to discover new trends and brands

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The perfect outfit to spend a day in Chelsea. You can find these designs at www.beinfashionspain.com 

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Posted by on in TRENDS

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NoLIta is a neighborhood in the North of Little Italy as its name says. At the East of the Soho this area has turned into a reference for trends in fashion and for having the most luxury and coolest boutiques in New York

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Nolita was many years ago inside the neighborhood Little Italy and full of people from the suburbs specially from Brooklyn. However it changed when in the middle of the 90´s famous people moved to this area. David Bowie or Moby were some of them. Yuppies, restaurants, bars and boutiques occupied Nolita until today.

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Be cool, be trendy, the elegance and the sophistication are the perfect adjetives to describe this area that have no competence in all Manhattan to be at the forefront in fashion, design and luxury. Walking around Nolita you can feel the influence of the East Village: colorful walls, street art and underground locals. The typical houses with the fire stairs in the street are mixed with minimal and chic locals. Have the best image and be the most risky in the place is a competition between the owners of restaurants, bars and boutiques. 

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 “ Underground chic “ is what is Nolita and the best way to discover this neighborhood is go there dressed with these designs. You could find them at www.shop.beinfashionspain.com

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Ecoology, Beatriz Peñalver, Costalamel and Angradema López brands.

 

Posted by on in EVENTS NYC

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Slow fashion or eco fashion is a concept that many designers and brands are using since few years ago. Sustainable products and materials are contributing to develop the environment and the communities.

However, last year everything changed. On 24th of April more than 1000 people were killed in the Rana Place in Bangladesh while they were working in a known fashion brand factory. After this event 3 important things became acquainted: the building of the factory was illegal, but the managers of the factory said that was safe working there so the workers went to work and was then when the building started collapsing. 

Inside this factory a lot of clothes had been made and  you might find them in your wardrobe or in the fast fashion stores.

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Fashion Revolution Day was the name chosen to remember what happened and aware the people about who made your clothes, where and under what conditions. This day is a memorial to all the victims of the Bangladesh factory.

A lot of actions and initiatives have taken place to join this movement. The campaign involves the consumer trough social media networks and other media channels to shop ethically.

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 In Beiñ we work with 100% hand-made brands that respect the fair trade and make theirs clothes under ethical conditions

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Angradema López, Costalamel, Ecoology and Beatriz Peñalver are some Beiñ brands you can find at our Online Shop.

Yesterday we took the initiative proposed in Spain but changing the place. White balloons represented the Fashion Revolution Day and it is an action to remember the victims and involve the people in this movement.

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We all have the power. Do something with it.

Posted by on in EVENTS NYC

Presentation of  "The Green Touch of Spain" inside de project BEIÑ: The Touch of Spain 

Video shared by on in EVENTS NYC

"Art of Slow Fashion" Panel by Beiñ. The touch of Spain.

Tagged in: events fashion New York

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