Colorful, sun, happiness and good mood are the messages that Guiëm wants to trasmit with his spring/summer collection.

We met him in a typical underground area in Madrid, Malasaña. This place is amazing to get new ideas and see new trends.

We said hello and he started speaking about his new collection...

This is a collection very different of the others because the designs are more simple and easy to wear. The whole collection is based on sweaters and T-shirts grey and white. And as a good new this collection is UNISEX so women can wear it too.

Geometric lines and pastel colors are the protagonists of the collection. I wanted to create funny, comfortable and atemporal clothes.

Also I wanted to play with the "twin" concept is when you can combine your clothes with your couple, friends...

We saw the designs and we love them and the UNISEX concept is amazing but we want to know a little bit more...

With this collection I want to transmit the spring touch, hacines  good weather...is the time to do what you want and enjoy everyday. Spring is the time to be different and be free and my designs say it.  

We touched the designs and what kind of materials do you use?

Cotton is the protagonist as in the other collection, but I have used in some of them polyster to make the clothes lightest and with best fall.

And what is your favorite design?

I love sweaters of Love and Hate, they are my favorites. I think this creation reflects perfectly the love/hate relationship we have. 

And now we want to know more about future plans for the brand, what are the following steps?

The idea is continue looking for new sales points in USA, Europe and Spain. I trulla think that you can make it real when you have a good distribution network.  

When you talk with him is really nice..."good mood" and you can see it in his designs but how is the client of Guiëm?

I think they value the originality and creativity, they like to wear what they are. People that feel in a good mood all time and they always see the positive

part of the things. I would like this will be the essence of Guiëm and the people that wear it. 

And for ending... as a Made In Spain deisgner we want to know what have been the best moment for the brand? 

The best moment is when you see and hear good thing about the brand and when the costumer starts to feel the brand. 

Manhattan is a mystery box. If you walk around the streets you can discover an incredible city that you ever have imagined.

The streets are crowded and there are a lot of tourists who come to celebrate Christmas. There are a lot of taxis going around the streets. The American ‘flags are in the front of the buildings, they fusion with the environment. There are Starbucks with long lines in each corner and the traffic lights seem that never are going to change into green to cross. Welcome to New York.

Each neighborhood has a soul, the Garment District or more popular as Fashion District  is the heart of the fashion in New York and the United States. Here the clothes are designed and manufactured (a third part of clothes in the United States)

The Garment District is the pure fashion: streets, stores or buildings. In this district are some of the most world famous and recognized designers. They have their stores open to the public like Óscar de la Renta, Donna Karan or Clavin Klein.

In this place everybody feed. Restaurants and hotels coexist giving style to the neighborhood. The Empire State Building, Macy’s(the most popular stores in the city) and one of the most famous public station, Penn Station. All them are in the Fashion District. 

In these streets you can find Bene Rialto, one of our temporal point of sale. It is a beautiful store with three floors just in the borderline between the Fashion District and the Fifth Avenue (it is one of the main arteries in the center of Manhattan, which gather the most exclusive and luxury brands in the world).

All that makes that the store has a lot and good advantages; first of all the location is in a obligatory point of visit, for both visitors and locals who loves the fashion. New York is the house of talented and famous designers. It powers that more people with different styles be able to walk around, see and buy the clothes collections.

The accessibility to those garments and collections is higher because you may walk and see all those little charm stores. The mix of influences and styles between these two neighborhoods give a unique style to this part of Manhattan. Also, Bene Rialto has great variety of designers. It is so important to be in a good location, because the public can be in touch with the brands and it is easier for a new people discover our brands.

Those reasons are the reason why in Bene Rialto you can find emergent designers; most of them are ecologic and they just do capsule or limited collections. Among them there are two made in Spain brands: GUIËM, a menswear brand of simple, colorful and unique clothes and Red and Rouge, a handmade turbans and hats Brand. Bene Rialto has glass doors what allow seeing the clothes. They don’t need shop front because it gives the attention to fashion and style.

And as Yves Sant Laurent said, “Fashions fade, style is eternal”. So, we hope that the made in Spain style conquers the new Yorkers because now it is part of New York. And you can find it in the Fashion District!

Guiëm, the menswear brand that launched its first Spring-Summer 2014 collection last March, now presents its new collection for this Fall-Winter 2014-15, in which nature and the desire to escape from monotony take center stage.

Warm and comfortable fabrics, combined with soft and flattering patterns and geometric and colorful prints, results in versatile, unique and easy to wear garments, that help us into a parallel universe, far from noise, chasing the winter sun rays that slip between the branches of the trees.

Quality materials and careful tailoring define the foundation of the brand. The fabrics used in this new collection are mostly cotton, also betting on organic and recycled materials in some of the clothes. The production is carried out entirely in Spain, in small runs and taking care of every detail to get clothes that will last in time.

The color is again a fundamental value in the collection: red, blue or yellow, on gray, black and white bases, create a color balance combined with exclusive prints created for this season.

A collection in which the hoodies abound, but there is also space for shirts, t-shirts and some bow ties, and that is now available through the online store http://shop.beinfashionspain.com/en/

Remember now FREE SHIPPING!

Behind this project is Guillem Llull, a Majorcan entrepreneur living in Madrid, advertiser and lover of fashion since childhood, seeking for an own and distinctive style through his collections.

In 2013 the sales in men´s clothing rose up 10% in USA (Bein&CO) meanwhile women´s clothing only rose up a 0,9% in the same period. The world market for menswear is expected to exceed $402 billion in 2014.

Now men are more worry about fashion, trends and look attractive, they like to go shopping inspired in men´s magazines as GQ, Esquire or Men´s Health. In the past few years there were some men icons inside fashion that became influencers or top bloggers as The Sartorialist. The fashion industry is not only for women. Time and culture changes everyday and this is the result.

Now we are living in a fashion trend called UNIXEX or ANDROGYNOUS, but Is it only a fleeting trend?

"The androgynous fashion is taking more and more strength, understanding it more as an ambiguous mind than a traditional one , a vision that don´t know about gender. It is not just clothes, is a way to express yourself and show it to others, forgetting stereotypes of "masculine" fashion or "feminine." We choose clothing that suits us well and speaks of us, whether girl or boy. Unisex fashion is gaining ground." This is what the designer of Guiëm says about the androgynous trend however is not only women wearing men clothing. Some designers in NYFW presented men collections wearing their models in a more feminism way,

Look this pictures of Guiëm Collection to see that no matter who is inside clothes.

By @cuquita86 for www.beinfashionspain.com

The white shirt is the same as elegance, exclusivity and classy. If you look up the meaning of the SHIRT is " A shirt is a cloth garment for the upper body. Originally an undergarment worn exclusively by men". The white shirt is an icon and a "must" part in a suit of men. Also the tailoring industry was so important and a essential for high-class men for ages. 

However the culture changes everyday and now you could find the shirt like this (see the picture below, the model is wearing a shirt by Guiëm)

Along the history there were some women that started to change the meaning of wearing a shirt as a symbol of independence and to rise the power of women in the real life. One of them was Coco Chanel in 1920 that made popular this cloth making it sexy and attractive. After this years ladies started to borrow the shirts of their fathers to combine with jeans but only as casual and informal outfits.

In 1952 showed up the "Bettina" by Givenchy with a classy touch and after the "shirt" disappeared for some years until 70´s when it became popular again thank to the films and some designers of that years.

Does not matter what social class you come from or if you want to look casual or elegant... the white shirt is always in and is an icon inside fashion. Carolina Herrera has made a line called "The white shirt" as a tribute to this icon in the history of women that means freedom.

Have you hear about anything about "oversize" trend? Is the perfect time to use the "shirt" of your boyfriend and combine what you like the most. We love that trend and encourage all the women to use men clothing in a sexy way.

By @cuquita86 for www.beinfashionspain.com