How does N.u.s.k start?

N.u.s.k is the result my wises that are offer fashion without lose quality and style respecting the environment.

After several years working in different international brands such as Hoss Intropia or Sita Murt, I decided to create my own collection. The idea of create a fashion brand based on " slow fashion", I think is the better way to live fashion.

How do you define the firm?

Atemporal eco chic Made in Spain

What is the philosophy of the brand?

N.u.s.k offers clothes created by a process based on slow fashion concept, the objective is create a brand with style 

The quality is a must and it is for that I use eco materials or recycled. The manufacture is local Made in Spain as the materials, we produce in spanish ateliers. The sustainability is fashion, is my way of thinking and it is for that you can see in my collection atemporal clothes going away the "fast fashion". You buy what you need, is better buy more quality and less quantity.

What are the influences of the brand?

Nowadays there is a high saturation of fashion and you can find a lot of different fashion brands. For me when I created my own firm the most important thing was create a firm with criteria and classy. The challenge was make an ethic brand for real women that love and enjoy fashion.

The inspiration of my designs came from different concepts: discover the world, the urban thinking, the nature from the traditions to the contemporanean time. Every small detail makes my designs different. 

Celebrity crush?

Diane Kruger

Key moments of the brand?

N.u.s.k is a emerging brand so now every time is a key moment for me. In commercial terms I participated in  CIFF Copenhagen  and 080 Barcelona and they were very important moments for the brand.

What does USA mean to N.u.s.k?

USA is a market that give special important to eco fashion and has a huge market for slow fashion brands. For me is a chance. 

And work with Beiñ?

It means the opportunity to open and explore a new market. I feel Beiñ as a common project. 

We meet Eva at Moda 22, a coworking space where she develops the Ecoology designs. She has her own space, a small and charm office. There is a White closet where she keeps the clothing patterns. Also there is a sign where you can read I buy, I decide. It is the slow fashion movement slogan. In the table there is a computer where she designs, the inspiration book and some fabric samples. The office has a hanger and shelves where she has her work. "THE EVA´S WORLD"

Eva explains to us a little bit more about her New Spring/Summer 2015 collection, where the up cycling has an important paper. Black is the unique color and it makes contrast with the red flowers prints from the up cycling fabrics. We love the effect and the style and we fall in love with the collection from the first moment.

This time the fabrics are organic cotton mixed with up cycling fabrics. The lines are simples and straight. In the new collection there are shorts, skirts, t-shirts, dresses and jackets. This is a 6 clothing capsule’s collection where Ecoology surprise with the design and creativity MADE IN SPAIN.

Eva shows us the Moda 22 ‘s showroom where we can see all the clothing. Also she explains to Beiñ how design one of the most original clothing of the collection: the t-shirt with a web in the back. 

After spend with Eva such a fabulous morning we have to leave. We hope to see this new Spring/Summer 2015 collection MADE IN SPAIN in the New York’ streets. Definitely we love it!

Barcelona, Gracia District. A place where the time doesn’t stop. It is hard to understand that in a city as Barcelona you can have this kind of feeling. Same stores as always, the neighbours say hello and you know everybody, these are some of the factors that make you have this amazing experience. In these narrow streets with a long history, you could find Moda en Positivo, a place where you can shop eco fashion, and is where we find INTO by Vicens Pinto.

There are a nice atmosphere and good energy when you enter because is the Showroom´s presentation of the new collection “Timeless Atrapando Sueños”. Everybody is enjoying the Event. Moda en positivo team, Beatriz and Albert, welcome me with a smile in their faces as always.

The clothes are incredible and so originals. I get close to Vicens and Giulia because I want to know a little bit more about their Brand. They explain me that INTO is an ecologic brand inspired in Mexico and North America, but it goes further. The linings’ clothes are made with fabric leftovers, they come from the clothes production, they pollute the environment and no one used to reuse them. This fact surprised me because I think that is something really original. It is a new way to create and reduce the pollution at the same time, a great job. Embroidery and details’ clothes are really creative. They transmit spirituality being that “Atrapando sueños” projects in their clothing with natural elements such as the moon and the sun because the tribe in which are inspire live in harmony with them. The collection counts with skirts, complements and jackets.

The showroom was celebrating to introduce the new Collection because it will be in Girona’s Fashion Week. The assistants celebrate and appreciate the work done by Vicens. After eat, talk and toast I decided go for a walk around the little and charm streets. This place is a must have stop for someone who visit Barcelona and wants to discover the heart of this city.

We live in a society without time for our hobbys. We don’t pay attention to our environment and we are always racing. For those reasons born a new initiative called SLOW, a new movement. Its objective is make enjoy the things around us, disconnect the clock and stops the speed of our daily routine. This is the only way to be owners of our time.

In fashion this movement borns as an alternative to the clothes massive production. Its characteristics are: the designers just create small and good quality collections and they only do one collection per year, they don’t work every 6 months.Why? Because the movement wants to show how the industry affects the environment and the resources.This movement unifies and represents different movements as eco, sustainable, Green and ethic.

All of our designers: Guiem, Red and Rouge, Aiby Craft and Ecoology are SLOW, it makes them special because they create in a different way.

Eva, founder of Ecoology

When did Ecoology start?

Ecoology was born to create fashion with beautiful stories behind. I was tired of consuming fast fashion without personality, wearing everybody the same clothes as uniforms, cheap clothes made from the suffer of others with bad quality. One day I said this has to stop and I need to do something with common sense. 

How do you define Ecoology? 

Comfty and atemporal woman clothes that respect the environment.

What is the philosophy of the brand?

Minimize the environment impact without giving up the design of the clothes and take care of persons that work in fashion industry.

What is the slow movement for Ecoology?

Slow movement is a way to live and see everything. Breathe and be quiet in every moment giving priority to the things well done and have the time to do them. Slowfashion is more or less the same...make your designs thinking in all the production line from the raw materials that after turn into a dress until the selling action. You have to measure the impact that making a dress cause, thinking in every hand that every part of the dress have passed. Also is very important  recycle after use it or try to give the clothes a second chance or as times your creative mind can think.

Philosophy of Eva

I am in love with funny things and beautiful ones. I try to smile every moment and have good times. I think you are living your life to learn and enjoy with what you have and always trying to make a better world for the people will come after. 

What are the influences of the brand?

This brand has strong values and very defined: respect the environment, workers, no exploitation under any concept. We try to contribute to make a better world, the world everybody want to live. 

Celebrity crush?

I like a lot Livia Firth due to she has a lot of media power in the slow fashion industry and I believe we need people like her. Vivianne Westwood is one of my favorites and now she is making a good work in the green thinking.  Lily Cole is also working to introduce the slow fashion movement and she wears her own clothing firm. All of them are my inspiration.  t

Any celeb wearing Ecoology?

Elsa Pataki (international actress) bought part of the collection and was so funny making adjustments in the clothes for her, all the designs look so nice on Elsa. Almudena Fernández (spanish model) wore an spectacular dress 100% organic cotton that fits perfectly on her. 

What were the Key moments in the history of the brand?

There were and there are a lot of them.Now you have to take into account the market and demands and you have to face obstacles every day and you have to take the right decisions. Now I am focus in international markets. 

What does US market mean for Ecoology?

USA is a really cool market and there is a big target to dress Ecoology that is a brand with international thinking and with a strong philosophy that encloses with the US citizen.

Tell us a little bit about working with Beiñ (Be in fashion Spain).

Beiñ is a big opportunity that makes your dreams real. When your expansion is with people with same toughs and values is really easy make good job. Sustainable development, slow fashion are things we share...we understand each other perfectly. They help me in every step in my business and projects, Beiñ make it easier and look after opportunities in the US market with good results. 

Slow fashion or eco fashion is a concept that many designers and brands are using since few years ago. Sustainable products and materials are contributing to develop the environment and the communities.

However, last year everything changed. On 24th of April more than 1000 people were killed in the Rana Place in Bangladesh while they were working in a known fashion brand factory. After this event 3 important things became acquainted: the building of the factory was illegal, but the managers of the factory said that was safe working there so the workers went to work and was then when the building started collapsing. 

Inside this factory a lot of clothes had been made and  you might find them in your wardrobe or in the fast fashion stores.

Fashion Revolution Day was the name chosen to remember what happened and aware the people about who made your clothes, where and under what conditions. This day is a memorial to all the victims of the Bangladesh factory.

A lot of actions and initiatives have taken place to join this movement. The campaign involves the consumer trough social media networks and other media channels to shop ethically.

 In Beiñ we work with 100% hand-made brands that respect the fair trade and make theirs clothes under ethical conditions

Angradema López, Costalamel, Ecoology and Beatriz Peñalver are some Beiñ brands you can find at our Online Shop.

Yesterday we took the initiative proposed in Spain but changing the place. White balloons represented the Fashion Revolution Day and it is an action to remember the victims and involve the people in this movement.

We all have the power. Do something with it.