Summer time is here and holiday days closer, do you know what are the best places to go? Do you prefer sea or mountain? Relax or party? Here you could find the best option for you but without forgetting Made in Spain designs in your bag!

Ibiza

This is the party island in Spain known all over the world. You can go to spend one week full of parties or you could visit the amazing beaches there.

Must places to go: Ushuaia, Hard Rock Cafe, Cafe del mar and the best disco ever, Amnesia where you can find some celeb as DJ. The perfect outfit to enjoy Ibiza will be Sueños de Lucía total look and never forget turbans by Red&Rouge.

Santorini

This is the most beautiful island in Greece. You can explore there beaches and small charming villages. The must places to visit: the sunset in Oia, rent a boat and do snorkel.

If you want to shine there with your designs among celebs and VIP people don´t forget Stigma clothing for nights and N.U.S.K for your days.

Hawai

Hawai's diverse natural scenery, warm tropical climate, abundance of public beaches, oceanic surroundings, and active volcanoes make it a popular destination for tourists, surfers, biologists, and volcanologists. Place to relax, you must rent a car and visit every place there.

Guiëm will be your perfect clothing there.

La decisión estratégica de acudir a una feria

A la pregunta de si es importante acudir a una feria o no para mostrar físicamente tus colecciones en un nuevo mercado y hacer una primera aproximación a tus compradores potenciales, la respuesta sería SI, pero no vale cualquier feria. 

Al igual que no interesa cualquier mercado, ni cualquier tejido, ni cualquier taller de confección o manufactura, seleccionar adecuadamente la feria donde mostrar nuestro producto y encontrar nuestro comprador potencial, debe ser un un decisión analizada, estudiada y contrastada. 

Es muy importante localizar nuestras opciones y estudiarlas bien. Son muchas las variables a tener en cuenta como el coste de inversión o la afluencia de público. Que ocurre si nos encontramos con una feria que sobrepasa nuestro presupuesto pero que tienen una gran afluencia de público? Nos interesa aunque tengamos que hacer un mayor esfuerzo económico? Quizás haya mucho público pero no sea el que nos interesa? Los compradores que acuden son nuestro target? Quizá sea interesante acercarnos a una feria que aunque mas pequeña, si esté mas segmentada, donde la afluencia sea menor pero haya un porcentaje mas alto de público objetivo?. ¿Y es mejor un Stand propio o puede hacer participación conjunta con otras firmas a través de un Showroom? ¿Me resta identidad o suma generando sinergías entre empresas?

Estas son solo algunas de las preguntas que debemos hacernos antes de decidir a que feria acudimos. Pero hay otras preguntas previas que no debemos olvidar y a veces no las tenemos en cuenta y nuestras inversión se convierte en un gasto y una experiencia negativa.

¿Estoy preparado profesional y económicamente para llevar a cabo esta acción? Sea mayor o menor la inversión, dependiendo de si decidimos una u otra feria y si vamos solos o en agrupación, la asistencia a feria es una acción de apertura de nuevo mercado que requiere “constancia”. Hacer una buen estudio previo de la feria para asegurar la idoneidad nos aportará seguridad y hará que nuestra inversión, a medio y largo plazo, rentable. Y a corto plazo también lo será porque significará el primer paso hacia un crecimiento de tu empresa. 

Hay que dar pasos seguros… pero sobretodo firmes. Que sepan que venimos para quedarnos.

Si quieres más información visita www.beinfashionspain.com o escribanos a This email address is being protected from spambots. You need JavaScript enabled to view it.

Formshow NYC

Capsule Trade Show NYC

Ambient Tradeshows

Manhattan is a mystery box. If you walk around the streets you can discover an incredible city that you ever have imagined.

The streets are crowded and there are a lot of tourists who come to celebrate Christmas. There are a lot of taxis going around the streets. The American ‘flags are in the front of the buildings, they fusion with the environment. There are Starbucks with long lines in each corner and the traffic lights seem that never are going to change into green to cross. Welcome to New York.

Each neighborhood has a soul, the Garment District or more popular as Fashion District  is the heart of the fashion in New York and the United States. Here the clothes are designed and manufactured (a third part of clothes in the United States)

The Garment District is the pure fashion: streets, stores or buildings. In this district are some of the most world famous and recognized designers. They have their stores open to the public like Óscar de la Renta, Donna Karan or Clavin Klein.

In this place everybody feed. Restaurants and hotels coexist giving style to the neighborhood. The Empire State Building, Macy’s(the most popular stores in the city) and one of the most famous public station, Penn Station. All them are in the Fashion District. 

In these streets you can find Bene Rialto, one of our temporal point of sale. It is a beautiful store with three floors just in the borderline between the Fashion District and the Fifth Avenue (it is one of the main arteries in the center of Manhattan, which gather the most exclusive and luxury brands in the world).

All that makes that the store has a lot and good advantages; first of all the location is in a obligatory point of visit, for both visitors and locals who loves the fashion. New York is the house of talented and famous designers. It powers that more people with different styles be able to walk around, see and buy the clothes collections.

The accessibility to those garments and collections is higher because you may walk and see all those little charm stores. The mix of influences and styles between these two neighborhoods give a unique style to this part of Manhattan. Also, Bene Rialto has great variety of designers. It is so important to be in a good location, because the public can be in touch with the brands and it is easier for a new people discover our brands.

Those reasons are the reason why in Bene Rialto you can find emergent designers; most of them are ecologic and they just do capsule or limited collections. Among them there are two made in Spain brands: GUIËM, a menswear brand of simple, colorful and unique clothes and Red and Rouge, a handmade turbans and hats Brand. Bene Rialto has glass doors what allow seeing the clothes. They don’t need shop front because it gives the attention to fashion and style.

And as Yves Sant Laurent said, “Fashions fade, style is eternal”. So, we hope that the made in Spain style conquers the new Yorkers because now it is part of New York. And you can find it in the Fashion District!

We live in a society without time for our hobbys. We don’t pay attention to our environment and we are always racing. For those reasons born a new initiative called SLOW, a new movement. Its objective is make enjoy the things around us, disconnect the clock and stops the speed of our daily routine. This is the only way to be owners of our time.

In fashion this movement borns as an alternative to the clothes massive production. Its characteristics are: the designers just create small and good quality collections and they only do one collection per year, they don’t work every 6 months.Why? Because the movement wants to show how the industry affects the environment and the resources.This movement unifies and represents different movements as eco, sustainable, Green and ethic.

All of our designers: Guiem, Red and Rouge, Aiby Craft and Ecoology are SLOW, it makes them special because they create in a different way.

This is how NYC works. One look, one place, two people and love appears in the air.

Everything starts...

Do you want to know the whole story?

Click here

New York the city that never sleeps even more in fashion. During the whole year there are a lot of markets and pop up stores that is a big opportunity to meet new designers and know a little bit more about their work. Specially, in these dates close to Holidays you can enjoy a lot of Christmas POP UP and MARKETS.

We have visited some of them.

CAPSULE MARKET SQUARE in the West Side where shopping is a experience. This market is a fusion between shop and flea market where the opportunities and deals where present in every stand. There were 120 different brands of vintage clothing, jewelry and specially men´s clothing. This market is focused for consumers and there were a lot of social media raffles such us a instagram´s photocall.

Next stop was  TEXTILE ARTS CENTER, near the Soho and the highlight was handmade products MADE IN USA. 

The ABLE MADE HOLIDAY, a POP UP in the Soho and different space for retailers due to the capsule collections and limited edition of every brand. The visitors could walk around the POP UP and you only see products of Able Made.

Every  POP UP y Holiday Markets offer different experiences focus in different target. But is interesting visit all of them to find the perfect Christmas Gift. 

For last a really good place to visit and find the special gift for this special person is around BRYANT PARK where our shoot was done. 

Last day in 080 Barcelona Fashion Show we found a pop-up by Costalamel.

Costalamel´s philosophy is expanding the ‘make la honey’ manifesto. Honey is an attitude towards life. It is being yourself and fighting for your dreams. It is positivism, zest for life. It is an ode to all those singular people who keep fighting to assert their values and ideals. That’s why we make associations with young designers and local workshops, with brave people who have the deep desire to change things.

His founder and designer Ernest (in the pic above during the 080) told us the key to be different "We try to differentiate from established brands by putting love and attention to details in every design we make. We can do it because we have small productions.We produce every single t-shirt manually, paying attention to the smallest thing, repeating it if it just doesn’t fit. We design, manufacture and print all the garments in small workshops from Barcelona. 4 different steps made by 4 different workshops, each step is carried where it is better done."

Hello! Hola! First and foremost, hope everyone had a great 4th of July! If you guys recall, my latest pic on Instagram is one of myself wearing one of our very own brands, Red&Rouge. The brand makes amazing handmade, artisanal turbans! Can you say J’ADORE?! The craze for headpieces is at its peak this year and I could not be more excited! They turn a basic outfit into a head turner…all with a simple touch!

Turbans have been everywhere lately and are staying for a few more seasons. I recently read an article on WWD.com called “Resort 2015 Trend: Gentle Women”. Pictured were these amazing women in resort 2015 collections with nonetheless TURBANS! As I flipped the pages I totally pictured myself in various outfits with similar fab pieces on my head! I instantaneously went home and grabbed my Red&Rouge turbans out for a spin!

Below I will post a few pics of how you can wear them. Hope they serve as an inspiration to you gals! These pieces are so versatile and easy-peasy! I am not much of an accessories person but I have been drawn into this trend. It can make you stand out with just one simple addition. You can even skip on the jewelry or just pull one on when you’re having a bad hair day! It is definitely a piece everyone should invest in. They give you a ‘cool chic’ edge and can really be worn anywhere and anyhow!

Look at these pics with Red and Rouge turbans, you can find them here

You fashion savy readers must go snab one of these at our e-store before they sell out! We only have a limited amount so go and HURRY!! PLUS we have a promotion going on so head over there to view it! GO GO GO! You can grab a basic one (like the ones mainly pictured above) or, if you are feeling like a risk-taker, you can grab one with a floral print to really amp up your verano wardrobe! Whichever you choose, you will not be disappointed. The quality is impeccable. Made with true craftsmanship and all by hand, these go to pieces are really “the icing on a well decorated cake”.

@classy_eug

All the week in pictures Fashion Trends and news from the coolest industry

Serpentine Summer Party

080 Barcelona Fashion Show

New social media contest by Marc Jacobs, a call for a casting.

Celebs in Glastonbury 2014

Costalamel POP UP store during 080 BCN Fashion Show

Shooting with the winners of Nolcha's ruffle.

Tuesday, June. One of those days with high temperatures and humidity in which you expect that it will start raining any second. This is how the day started on the planned shooting with the winners of the ruffle Beiñ organized for Nolcha Fashion Week.

Where did we meet? The north entrance of the High Line in NYC.

Who did we meet?
- The winners and amazing models Kate Ramsay (winner of this Ecoology dress) and Verónica Cruz (winner of this Angradema shoes).
- The Spanish fotographer and future collaborator of Beiñ, Sheila Curiel sheicreative.wordpress.com, who also brought the stylist Belén Vargas from BVR Stylist.
- And Cristina Merino representing Beiñ and coordinating the shooting.

At 2 o'clock we were all ready to start shooting with Kate and her Ecoology dress, but just then the rain fall on us! We managed to get some cover under the bridge and decided to wait until the rain stopped while doing the make-up and stylism to our two winners. Just like a miracle, the rain stopped at the same time as we finished preparing the two models and we managed to go on with the whole shooting without any more problems and with the perfect light to shoot.

2pm Make-up and stylism.

2.45pm Shooting with Kate Ramsay for Ecoology

3.15pm Shooting with both winners and their Beiñ hand-painted bags

3.30pm Shooting with Verónica Cruz for Angradema

The essentials for this summer.

There are five trends that you need to know and you MUST HAVE in your wardrobe.

1. Florals and fruits prints in your clothes

                  Costalamel T-shirt

2. The perfect complement to shine with your outfit

             Agradema Lopez and Guiëm

3. Respect the environment with a eco brand 100% hand made

             Ecoology

4. Combine trends with your boyfriend and you will be the most trendy couple of the day

                Red&Rouge and Costalamel

5. Pastel colors to make the difference with your perfect sunbathe

                 Guiëm

Are you ready for your holiday in the sea?

Check www.beinfashionspain.com to keep update with all the trends in beauty and fashion and where you can shop MADE IN SPAIN designs from the coolest brands.

By @cuquita86 for @beinfashionspain

Shooting day with the winner of Nolcha Fashion Week Raffle. Veronica Cruz

First of all, congratulations for becoming the winner of the Angradema shoes we raffled during Nolcha Fashion Week and thank you for accepting modeling for us with your brand new shoes!

We would like to know a bit more about you. What can you tell us?

Thank you, it was such a thrill to be the winner of the gorgeous Angradema shoes!

I moved to New York City with my husband last January- by way of Arizona- and have been loving our time settling in! I find life here to be constantly inspiring, exciting, and stimulating- especially for those of us with an interest/obsession in fashion, styling, and media. Almost immediately upon moving here, I connected with some really great, like minded people. I have since started working on creating my own blog and have gotten to participate in and attend some amazing local fashion events, including Nolcha Fashion Week. It's been such a wonderful experience. I am having a blast..and the adventures just keep coming! 

The raffle you finally won lasted two days during Nolcha Fashion Week: the day of the runway and the day of the bloggers & media brunch. When did you meet us? How was your experience talking to Beiñ’s team? Did you expect becoming our winner?

I first met your team at the runway show, where I was drawn to the promotion for airfare to Spain, as it is one of my dream destinations. The girls and I chatted about our wanderlust and passion for international travel, a topic I can talk about for hours. When I first saw Bein set up at the media brunch, the first thing that caught my eye were the shoes- I even took a picture with them! Of course I signed up for the raffle but never expected to win. The first time I actually win a drawing and the prize happens to be a pair of shoes I had already fallen in love with!

Once you were selected as the winner of these shoes, we contacted you in order to get your measurements as the shoes were going to be handmade FOR YOU! Moreover, we went to give you your new shoes in person. How was the whole experience with us? Did you like the bag Beiñ’s team hand-painted for you?

The entire experience was surreal- from the moment the announcement was made to getting them delivered in person- it felt so intimate. The delivery and hand painted bag was such a lovely and personal touch- it made my handmade shoes feel all the more special. All these little details are what really made my experience with Bein so exceptional.

Then, next surprise: you would be modelling for us and the designer! Tell us where did Beiñ’s team take you for the shooting and how did you like it?

I loved it! We met at the Highline- one of my favorite New York spots- and got to take pictures around the Chelsea area. I felt like Carrie Bradshaw for the day- posing and modeling my new favorite shoes in the middle of NYC... every girls dream, right?

Which of the designs in our website are your 3 top picks (apart from your fantastic shoes, of course)?

Anything by Beatriz Penalver. I love the white bell sleeve dress featured on their lookbook!

And I know I would live in Taller's silky fringes for summer, as well as Red & Rouge's floral turbans.

Any style you are missing in our website that you would like to get a hand on?

I would just love to see Bein continue to showcase and support independent designers who are committed to a higher level of craftsmanship. It is really exciting to see Spanish designers go global and have such a presence in NYC! Quality and talent are meant to be admired in every language and culture.

How would you describe fashion from Spain?

Luxurious, sleek, and modern but with a nod to rebellion. Sophistication with touches of romance.

How likely are you to recommend Beiñ’s store and designers to your friends and family? And how likely are you to become one of our customers?

Very! I've already shared some of Bein's links and posts on my personal social media sites, as well as mentioned my own unique experience with them to everyone I know. It is something I will always treasure

Interview with Melissa Gonzalez (Pop-Up Architect)

CEO of The Lion’esque Group & Co-Founder of THE MARKET

1. In New York City everyone knows about Pop Up Stores and there are dozens of new ones opening each day. In Spain, though, this concept is just starting to spread. Could you describe, with your own words, the concept of “Pop-up store”?

 A pop-up store is an event. It’s an opportunity for a brand to connect with customers, press and influencers in a unique and authentic way. A pop-up store is an temporary time to make a permanent impression.

2. Which would you say are the benefits for any designer to open or be part of a pop up store?

There are a number of benefits for a designer to open a pop-up store. Benefits will vary depending on the over-arching goal, but universal benefits include: testing a new market or product line, customer engagement and brand awareness. Designers can test price points, styles and deeply immerse their customers into the story behind their brand and design process.

3. And specifically for emerging designers from abroad wanting to enter into the US market, what does it bring to them?

 By launching a pop-up store, designers can test the US market, gather customer feedback. They can test fit, pricing with customers; they can present to wholesale retailers and they can grow awareness among press, bloggers and stylists. 

4. These days, the pop up concept has spread all around the city and the offer is overwhelming. What makes RS POP Shop different?

RS POP, part of THE MARKET at the Roger Smith hotel is truly a turn key solution for designers. Setting up a pop-up store can feel overwhelming, especially when entering a new country and market. At THE MARKET we offer comprehensive packages, which include features beyond simply renting a space. Our packages include rent, wifi, electric, alarm, have bathrooms, a painting crew, design guidance, a brand video and social media and marketing support. 

5. Are there any specific actions you carry on in order to help the designers connect with the fashion industry (in terms of buyers, media, etc.)?

We work with our clients months before arrival to be sure they are prepping the necessary assets for press, calendar of events and where possible strategic sponsors and partners for cross-promotional opportunities. We also work with our clients to prepare an editorial calendar for social media campaigns.

6. Are there any specific requirements that a designer should fulfill before deciding to open a Pop Up Store?

First and foremost, a designer should understand their goals before moving forward with planning a pop-up store. Goals, brand voice and customer profiles are crucial in order to effectively plan successful pop-up activation. Understanding these elements will inform location decisions, size of space, design and marketing choices.

7. You are one of the two heads and masterminds of THE MARKET. How would you describe your role and Mr John Knowles? How did you come up with the idea in the first place?

John and I co-founded the revolving pop-up store concept at the Roger Smith hotel together in 2009. We began with one store, called RSPOP and we have since grown the concept to 3 revolving storefronts, ranging from 300 to 800 square feet. We also have a 4^th space under construction, which is set to launch at the end of the year.

The idea was born out an experiment with a model casting which evolved into a trunk show and ultimately a pop-up store. It’s has been running monthly since Fall 2009.

 8. Last September Beiñ opened its first Pop Up Store in RS POP Shop space. What did you think about Gloria López (founder and CEO of Beiñ) and her team?

Gloria Lopez is an extremely passionate businesswoman. She is truly dedicated to bringing up and coming talent into the US market. See this video

9. And last, but not least. All emerging designers are young entrepreneurs and you are an entrepreneur yourself… Some words of wisdom to share with them?

As an entrepreneur, my biggest piece of advice is take it all in stride and remember this is a marathon, not a sprint and there will be hills and valleys, and sometime sprints. They key to success is being adaptable and nimble, and remember to have fun.

Lower East Side , is the oldest and biggest area in  New York. The Lower East Side was very poor and full of inmigrants. Some parts inside this area have other names such as East Village or Greenwich Village;  

Artists and night club is what you could find in these street full of people no matter what time of the day

Lower East Side had one of the most important club of New York e CBGB (315 Bowery) where bands such as  Ramones, Blondie and Talking Heads played.

You also can find Kosher shop and bakeries, one you may know is Katz’s Deli, popular for the scene of the movie  When Harry met Sally (1989)

In Fashion Orchard st is the most important and famous

The best boutiques you should know are vintage clothing by David Owens and the amazing designs of   The Dressing Room Boutique. 

The most trendy shops are  Proyect nº 8 (nº 38), the hats of Victor Osbourne (nº 160), emerging designs from  The Dressing Room Boutique & Bar (nº 75ª) or the wonderful watches of   Dedegumo (nº 188), the only japanesse shop out of Japan.

If you don´t know what to wear to visit the Lower East Side, visit our Onine Shop  http://shop.beinfashionspain.com/en/ 

The Spanish population in NYC arrived many years ago and you can find some of this Spanish culture in the 14th street such as spanish restaurants, The Spanish House, Galicia House or a social center.

However, Chelsea nowadays is a high-level neighborhood turned into a place full of art and fashion. The spanish people that live in NYC are students, workers and artists... a spanish writer Elvira Lindo explains really well this situation in a film called La vida inesperada. This is about a group of spanish living in the other side of the ocean far from Spain seeking the "american dream" and the price you have to pay to get it.  

Nueva York is the capital of the fashion, art and many other areas of interest and knowledge and full of trends.  Beiñ, was born in this aim: give american people another kind of fashion and trends focus in the spanish culture. Moreover is a big opportunity for emerging designers that have great value among the people living in New York. The city that is open to new things and is a window to know a lot of buyers and consumers. 

The fashion industry is very important for the economy in the country and Beiñ´s aim is expand the MADE IN SPAIN brand in this economy with quality designs. Spain is selling it fashion to 90 countries all over the world. The spanish designers that Beiñ works with are hand-made and all of them have a strong identity in the US market.

From street fashion to luxury fashion the spanish fashion industry has became in a real brand and image internationally. Big companies such as Custo, Desigual, Inditex, Cortefiel, Mago, Castañer or Mascaró have their own space in New York- Each one with its personality but all of them spread one idea: Spain not only design fashion, Spain produce and sell Fashion.  

Spain is in nowadays and has a big value in the US Market. A increase of the 12% from last year in the American business.

Chelsea is a neighborhood  in New York where you could find the most important art galleries that many years ago were in the Soho. In the 90´s all this art movement moved into the old industrial fabrics around Chelsea.

Visual arts, fashion, contemporary art meet in Chelsea. From 15th street to 29th street between seventh and tenth avenues you could find several art galleries or amazing stores from vintage clothing to first class firms. Visit this web for further info about art in Chelsea http://chelseagallerymap.com/.

There is a really good option to visit all the expositions called "openings" and they normally take place every Thursday.

Emerging designers, pop-up stores and samples sales are the key words about fashion in Chelsea. The most important place to discover all this is the Chelsea Market. It is a building that means the changes between the old neighborhood full of fabrics and the new place full of trends. This building was the old fabric of the Oreo biscuits.

Getting off the 15th street in the right side you can see the High Line and if you walk across you will see a lot of amazing fashion shops: chic and alternative concept. Is for this reason Chelsea is an important point in New York to discover new trends and brands

The perfect outfit to spend a day in Chelsea. You can find these designs at www.beinfashionspain.com 

Sunny day in Central Park with an amazing dress of Beatriz Peñalver. Starting a spring morning in the big apple. Model and photographer are ready for the shooting after choose the best places and wonderful corners in Central Park.

You can find some pictures of the collaboration coordinated by Beiñ. We want to thank you and say congratulation to Erika Clayton and Verónica Peña for this job.

The shooting day...

12.00 pm Starting in the lake

12.15 pm Small details sometimes are most important

12.20 pm Our model needs a rest 

12.30 pm Coming back full of energy

12.50 pm Enjoying the views

13.00 pm We are ready to go to the Brunch

If you like this dress you can find it in our On-line Shop, the model is wearing a M size.

By @cuquita86 for @beinfashionspain

Arthur Mandel from NOLCHA FASHION WEEK

Nolcha targets emerging and independent designers to participate in its runway during Fashion Week. How would you say the market is evolving for these independent designers in the US?

The USA market welcomes independent fashion designers. Retailers, stylists and media are interested to see global talent and support the varying designs. From cost effective collaborative platforms like Nolcha Fashion Week to pop up shop opportunities and designer specific coworking spaces the market is becoming very viable and affordable for independent fashion designers to evolve into the USA market.

And specifically for emerging designers from abroad wanting to enter into the US market?

As I mentioned above there are more and more services launching that target the needs and provide solutions for independent fashion designers; making it easier for brands to enter the US market. They do need to ensure that they research correctly what they are looking for and work with a company on the ground that can assist and guide them.

What got you to work in this sector and build up Nolcha?

Kerry Bannigan, my business partner, and I realized that there was a market to provide a cost effective professional fashion week platform for independent fashion designers to showcase their collections during New York Fashion Week. Whether it is a runway show or an exhibition we understand the importance to hold an industry standard event to introduce your collection properly media, retailers and stylists.

What does Nolcha offer to independent designers?

Nolcha offers a turn-key solution for independent fashion designers providing them creative support leading up to their runway debut as well as guest list management. On the day of the event we handle hair, makeup, models, lighting, sound and all of the items required to deliver a professional runway show to industry guests.

How does Nolcha connect the participating designers with the fashion industry (in terms of buyers, media, etc.)?

We run a heavy marketing campaign leading up to the show introducing the fashion designers via our website profiles, interviews and social media. Simultaneously event invitations are sent to the media and retailers. At any time these prospective leads can contact the designers to discuss relevant business opportunities.

Are there any specific requirements that all participating brands should have?

In our application process we are seeking saleable, scalable fashion brands that have a strong understanding of the importance of the business of fashion. Of course we are interested in the look, cuts and styles of the brand but beyond this we want to showcase and launch brands into the USA market that can be sustainable businesses.

Participating in a runway like Nolcha is a great start-point for new and upcoming designers, but what other things would you say are key to succeed in the US market?

You are correct that showcasing at Nolcha Fashion Week is a great launching point and introduction of a brand to the industry during a key time in the US market: New York Fashion Week. It is important to have representation (hired or internal) in PR and sales to maximize the contacts created when showcasing; as well as to continue the daily business of fashion. Connecting with retailers and understanding manufacturing here if you wish to produce in USA.

You are one of the two heads and masterminds of Nolcha. How would you describe your role and Ms Kerry Bannigan’s? What are the key factors each of you bring to the table that make Nolcha so successful and attractive for independent designers?

We both wear many hats, being owners of a business it come with the title. Kerry works with the designers, public relations and media. I work with the partnerships, sponsors and business development. However, what makes it successful is that we can help each other in either field. By being an independent company we understand what designers have to go through to make it having to do all aspects of the business not just designing a dress.

All emerging designers are young entrepreneurs and you are an entrepreneur yourself… Some words of wisdom to share with them?

For further information please contact This email address is being protected from spambots. You need JavaScript enabled to view it.

NoLIta is a neighborhood in the North of Little Italy as its name says. At the East of the Soho this area has turned into a reference for trends in fashion and for having the most luxury and coolest boutiques in New York

.

Nolita was many years ago inside the neighborhood Little Italy and full of people from the suburbs specially from Brooklyn. However it changed when in the middle of the 90´s famous people moved to this area. David Bowie or Moby were some of them. Yuppies, restaurants, bars and boutiques occupied Nolita until today.

Be cool, be trendy, the elegance and the sophistication are the perfect adjetives to describe this area that have no competence in all Manhattan to be at the forefront in fashion, design and luxury. Walking around Nolita you can feel the influence of the East Village: colorful walls, street art and underground locals. The typical houses with the fire stairs in the street are mixed with minimal and chic locals. Have the best image and be the most risky in the place is a competition between the owners of restaurants, bars and boutiques. 

 “ Underground chic “ is what is Nolita and the best way to discover this neighborhood is go there dressed with these designs. You could find them at www.shop.beinfashionspain.com

Ecoology, Beatriz Peñalver, Costalamel and Angradema López brands.