beinfashionspain

SUEÑOS DE LUCÍA, MADE IN SPAIN BRAND

Lucia is waiting, she is in Moda 22 Hall, the coworking space where she has Sueños de Lucia office. She is so friendly and she has cute accent from the south os Spain. She is wearing a purple t-shirt from her collection and we love it. While we’re taking coffee I start the interview.

How does Sueños de Lucia start?

The Brand was born as an accessories Brand, I did belts, bracelets…but it was at the beginning. After that I changed to  clothing designs.

And where the name comes from?

The name comes from an Eduardo Galeano’s tale that a friend wrote and dedicates to me. It was called Lucia’s Dreams. I really love it so I decided to use it for my Brand.

How do you describe your Brand style?

When I start I wanted to focus to the couture because of the fabrics and materials treat. But right now I define my Brand as an urban and for the night instead.

What makes to you dedicate to fashion?

When I was a child I lived the artisan part with my grandparents; the leather, the couture or the kitchen. I started to get interest for the design, couture…and here I am.

What does make you dedicate to fashion industry?

When I was a child I lived the artisan part with my grandparents; the leather, the couture or the kitchen. I started to get interest for the design, couture…and here I am.

Which designers were the most those inspire you?

International designers. I love  Alexander McQueen and he is my favorite. Also Chanel, I love their classic lines in the designs. I admire Del Pozo, Spanish, and Galiano because he is so theatrical and I like the theatre clothing.

Celebrity crush?

As a women icon I really like Isabella Blume and I love Rosi de Palma.

What is for you Sueños de Lucia in USA?

It is a big step, a positive progress and it is good for the Brand.

What does mean to you work with Beiñ?

Illusion, effort and work.

Barcelona is a city with a Little secret spots and famous places to go. Passeig de Gracia is a huge walk where you can find a perfect mix between the local stores MADE IN SPAIN and the luxury and international ones. 

You can see the Mediterranean culture in the environment. There are terraces where people take coffees or breakfast and the clothes are light because of the warm weather. You also can enjoy Gaudí’s architecture with some of his famous buildings; “La casa Batlló” or “La pedrera”. 

In Passeig de Gracia there are two tracks, the first one is for the pedestrians and the other one is for the bicycle riders. That is a good idea, and much comfortable for everybody. You can get a bike just there and it is call Bicing, you can discover Barcelona in your bike and after you can leave it in another point or get the subway, it is up to you! Right now is super cool take you bike as hipster and cosmopolitan style.

Food Made In Spain is the most well known around the globe and the gastronomy you can find here is fabulous... there are a lot of restaurants of tapas, Mediterranean food, Italian…whatever you can imagine is in Barcelona. 

Another typical element that you can find in this walk are Kiosk, with tons of souvenirs and one of the most famous is the Barcelona’s Football team flag.

Also if you are a fashion lover you can visit with the most important brands in the world as Gucci, Channel or Furla and Spanish brands such as Mango, Zara, Uterque. I love walk calmly and see all the stores and little malls with the Spanish artisans as The Boulevard Rosa.

Is the perfect place to spend your afternoon shopping and taking a good dinner, and enjoy the Barcelona’s essence.

If you think in Spain, the first thing you can imagine is the sun and the really cool food you can enjoy in this country. 

New York, the big city is the perfect place to find the second best restaurant of other countries and from Spain you could find a lot of typical restaurants to go and have a really nice experience. But, you are not only to enjoy tapas and drinks is more than this... flamenco, people and the background of everything.

Today we are going to explore some famous spanish restaurants in NYC, pure Made in Spain.

Andanada 141, located in the Upper West Side. http://www.andanada141.com

Every Tuesday you can go and enjoy flamenco show from 7pm to 9 pm while you can eat amazing seafood as shrimps or calamari. The best way to have a 10 night is taste some wines from La Rioja or the best sangria in the big apple.

Socarrat, located in Nolita, Chelsea and East Village. http://socarratrestaurants.com

Socarrat is the main restaurant of the group and it is known for the fabulous paellas, but also there is a small bar near to Socarrat Nolita where you can ejoy chocolate with churros, this is a typical brunch is Spain that you can eat for breakfast or after lunch. We have visited these places several times with our MADE IN SPAIN designs. You can get the outfit in www.beinfashionspain.com 

Casa Mono, located in Soho NYC, http://casamononyc.com

Casa Mono or Bar Jamón you can choose if you would like to enjoy tapas or a full dinner. The wines you can find here are amazing wines from Spain. Jamón Ibérico is the best plate you can taste here. Every week are different events of wine tasting and food from Spain, keep update what is going on in their web.

Sevilla Restaurant, located in Charles St http://www.sevillarestaurantandbar.com/welcome.html

Here you can experience the traditional flavors of Spain. Spanish cuisine is centuries of traditional cooking and hundreds of regional recipes from Pulpo from Galicia to chicken from Extremadura. If you are looking to celebrate a private dinning this is your place.

It is 12:30 in the morning and there is a lot of noise...

I’m waiting my friends in the corner of 16st with 7 ave. We are going to have brunch, our Sunday’s tradition, eat, drink and get energy to have a good week. Finally my friends arrive and we get inside to Cafeteria. It is a 7/24 restaurant where you can see Chelsea’s essence; stylish people, chic food and New york views.

Cafeteria is always crowded because is very popular for the fashion new Yorkers and one of the must have restaurants for this 2015. In the bar there are busy barman preparing cool cocktails. The appearance is very important and so chic with original details. When we sit, the waiter just comes to take note of our command. I don’t check the menu because I know perfectly what I want; smoke salmon with benedict eggs, my favorite.

After eat we still talking, in Spain is called "sobremesa". Finally we order some waffles, they’re delicious. It is already dark, how fast the time goes when you feel good, right? We decide to take a walk, we are so close to the Chelsea market and Meatpacking stores too. This area is one of my favorite in NY.

If we check Chelsea’s Street style for this 2015 winter we can see that long coats are the winner. Also high boots, black and White colors combination and cream are popular too with black totes. The sport outfit is trendy this year; buttons shirts, jeans and sneakers with a leather jacket are the perfect combination. This year keep warm and be fashion is not impossible. 

La decisión estratégica de acudir a una feria

A la pregunta de si es importante acudir a una feria o no para mostrar físicamente tus colecciones en un nuevo mercado y hacer una primera aproximación a tus compradores potenciales, la respuesta sería SI, pero no vale cualquier feria. 

Al igual que no interesa cualquier mercado, ni cualquier tejido, ni cualquier taller de confección o manufactura, seleccionar adecuadamente la feria donde mostrar nuestro producto y encontrar nuestro comprador potencial, debe ser un un decisión analizada, estudiada y contrastada. 

Es muy importante localizar nuestras opciones y estudiarlas bien. Son muchas las variables a tener en cuenta como el coste de inversión o la afluencia de público. Que ocurre si nos encontramos con una feria que sobrepasa nuestro presupuesto pero que tienen una gran afluencia de público? Nos interesa aunque tengamos que hacer un mayor esfuerzo económico? Quizás haya mucho público pero no sea el que nos interesa? Los compradores que acuden son nuestro target? Quizá sea interesante acercarnos a una feria que aunque mas pequeña, si esté mas segmentada, donde la afluencia sea menor pero haya un porcentaje mas alto de público objetivo?. ¿Y es mejor un Stand propio o puede hacer participación conjunta con otras firmas a través de un Showroom? ¿Me resta identidad o suma generando sinergías entre empresas?

Estas son solo algunas de las preguntas que debemos hacernos antes de decidir a que feria acudimos. Pero hay otras preguntas previas que no debemos olvidar y a veces no las tenemos en cuenta y nuestras inversión se convierte en un gasto y una experiencia negativa.

¿Estoy preparado profesional y económicamente para llevar a cabo esta acción? Sea mayor o menor la inversión, dependiendo de si decidimos una u otra feria y si vamos solos o en agrupación, la asistencia a feria es una acción de apertura de nuevo mercado que requiere “constancia”. Hacer una buen estudio previo de la feria para asegurar la idoneidad nos aportará seguridad y hará que nuestra inversión, a medio y largo plazo, rentable. Y a corto plazo también lo será porque significará el primer paso hacia un crecimiento de tu empresa. 

Hay que dar pasos seguros… pero sobretodo firmes. Que sepan que venimos para quedarnos.

Si quieres más información visita www.beinfashionspain.com o escribanos a This email address is being protected from spambots. You need JavaScript enabled to view it.

Formshow NYC

Capsule Trade Show NYC

Ambient Tradeshows

Williamsburg is one of the most modern and alternative neighbourhood in Brooklyn because a lot of artists moved here. It has really good communication with the subway and buses, so that makes it a perfect place for all the art lovers and people with their own style. 

Bedford Avenue is one of the most important streets and we can see the lifestyle of Williamsburg; bicycles in the street, fresh flowers in the stores, graffiti everywhere or commercial stores are mixing here. The buildings look so similar to the Soho ones, old constructions, fire escapes in front of the street but still keeping the New Yorker style.

Walking around we find Soot and Tusk, a cute store for emergent and sustainable designers. They have a extend clothing and accessories collections for women and men and the store has a modern style with metallically pieces as furniture.

In the hangers of this place in the middle of Williamsburg there are Guiem and Ecoology, two ecologic and made in Spain Designers. In one hand Guiem’s collection gets some colour for dress alternative guys who want have style. On the other hand Ecoology makes you fall in love with their designs, they make you look fabulous and invite you to take the life slower and enjoy more of the little things.

Williamsburg became in a fashion’s referent in New York. We hope that Ecoology and Guiem get a reference too because they are in the best place to do it! 

Also you can shop their designs in our ONLINE SHOP

DAY 5- LOS ÁNGELES-HOLLYWOOD

 

 

 

Barcelona, Gracia District. A place where the time doesn’t stop. It is hard to understand that in a city as Barcelona you can have this kind of feeling. Same stores as always, the neighbours say hello and you know everybody, these are some of the factors that make you have this amazing experience. In these narrow streets with a long history, you could find Moda en Positivo, a place where you can shop eco fashion, and is where we find INTO by Vicens Pinto.

There are a nice atmosphere and good energy when you enter because is the Showroom´s presentation of the new collection “Timeless Atrapando Sueños”. Everybody is enjoying the Event. Moda en positivo team, Beatriz and Albert, welcome me with a smile in their faces as always.

The clothes are incredible and so originals. I get close to Vicens and Giulia because I want to know a little bit more about their Brand. They explain me that INTO is an ecologic brand inspired in Mexico and North America, but it goes further. The linings’ clothes are made with fabric leftovers, they come from the clothes production, they pollute the environment and no one used to reuse them. This fact surprised me because I think that is something really original. It is a new way to create and reduce the pollution at the same time, a great job. Embroidery and details’ clothes are really creative. They transmit spirituality being that “Atrapando sueños” projects in their clothing with natural elements such as the moon and the sun because the tribe in which are inspire live in harmony with them. The collection counts with skirts, complements and jackets.

The showroom was celebrating to introduce the new Collection because it will be in Girona’s Fashion Week. The assistants celebrate and appreciate the work done by Vicens. After eat, talk and toast I decided go for a walk around the little and charm streets. This place is a must have stop for someone who visit Barcelona and wants to discover the heart of this city.

"I LOVE YOU" the most difficult word to say and the most special word you can heard.

We are in February and there is an important day coming soon...San Valentine´s Day. Some people hate this day and there is another part that love it.

San Valentine´s Day started as a celebration that nowadays is only a commercial action but this is not the important thing... is the day to express what you feel for other people and what is the perfect way to say that?

Here some ideas MADE IN SPAIN to celebrate the DAY OF LOVE.

Are you looking something for her?

Say it sweet by Mr.Wonderful

Say it with jewelry by Tous

Say it warm by Red&Rouge

Are you looking something for him?

Say it on time by Uno de 50

Say it original by Guiëm

Say it elegant by Lander Urquijo

BEIÑ ROADTRIP

After 8 days in a trip, we’re back in New York. Here you can read our diary’s trip where you can see what we visited, how we lived it and, for sure, our outfits.

Day 1 NYC-LAS VEGAS

We start the Roadtrip! We got a flight direction to Las Vegas, the city of the games. After 5 hours, finally we arrived. The suitcases were full and we had a lot of energy. We walked around to Las Vegas Boulevard, also know as The Strip. This is the main street where you can find the most important hotels; Caesars Palace, Bellagio, MGM…

The outfit was casual and so comfortable to travel and be adequate to Nevada’s weather and with a hipster touch with the hat. Anyway, the trendy in Las Vegas is a party and elegant outfit with high heels and long dresses for her and tie and smoking for him.

Day 2 LAS VEGAS-GRAND CANYON

The second day we woke up really early, at 4 am in the morning! We decided to wear a sportive outfit because we going to the mountain and we wore the Red and Rouge turbans. They kept our heads warm with style

After two hours in the bus, finally we arrived to the Hulapai Ranch in the Grand Canyon West. There were amazing views, the kind of that they take your breath. You can’t imagine how beautiful is until you are there. The colours were mixed between the rocks and the plants. It was so cold but we were well sheltered and fashion as always. After take the traditional American lunch with mash potatoes and gravy with meat, we decided to climb up until the Eagle Point.

From that point you could see better the Grand Canyon, no words. When we come back to Las Vegas, we visited the famous Welcome to Las Vegas Sign and the wedding chapel’s Street.

Day 3 LAS VEGAS-SANTA BARBARA-SOLVANG-SAN JOSE

The third day was a road day. We left Nevada and we visited the Hover Dam, highly recommended. We drove until California, a few hours and an amazing weather was the result. In Santa Barbara we visited a Pier with some stores, where you could relax while you were looking the coconut trees. Our next stop was Solvang, a little village where everything is inspired by the Danish architecture. It seems that you where in a fairy tale. We finished the day in San José; it was an hour driving until San Francisco. This city was charmed where you could see a few of the Californian style; print t-shirts, shorts, hats, the surfer style. For that day I decided to wear destroyed boyfriend jeans and platform’s sneakers, also a print t-shirt and a jacket. We ended the day taking some cocktails in a Mexican bar.

Day 4 SAN JOSE-SAN FRANCISCO

Another rise early morning, we arrived at first hour to the Golden Gate, it is as big as it looks and much bigger. We were well covers with other of our favorite Red and Rouge turbans for the day combined with converse and a knee cut jean.

Also I wore a sweater and a good coat; it was the perfect outfit for a tourist. We visited the Alcatraz Jail, the Pier 39(where you can see sea lions) and Lombard Street, the most steeped street in San Francisco.

We spent the afternoon in the City Hall, where there are the City Hall, the San Francisco Library and big and nice gardens to chill out. The fashion in San Francisco is not the same as in LA, basically because of the weather. It was more similar to New York but more conservative.

To be continued...

Malasaña is a neighborhood in the city centre of Madrid. It is known as the  alternative place to go, but why? Because of its strategic location between Chueca (gay tradition) and Argüelles ( near the University area ). The streets of Malasaña started its history with the movement called the Movida Madrileña of the 70s and 80s. That days this place was full of rock and underground culture around the night of Madrid, right now you can find there hipsters and it is place to find new brands , designers and full of trends and stylish people. 

We start our route with old fashioned bar and pubs as Palentino or Casa Camacho were you can find low cost drinks, never forget to get on "yayo"

Penta or the Via Lactea are locals of Malasaña with a large tradition that keep a little bit of what it was during the Movida Madrileña.

If you are looking for a new outfit or discover colorful clothing, your shops are Trakabarraka or Lady Cacahuete. Monkey Garden is a place with cool brands and emerging designers clothes.

If you are looking for a second hand shop with vintage clothing you must go to El templo de Susu.

Now it is time to eat something, but where? Our recommendation is La Pescaderia or Clarita if your are looking for a good brunch.

For more info you can visit www.ganasdemalasana.com

Looking forward to seeing you soon in Madrid. Meet the Spanish fashion and the Spanish style meanwhile www.beinfashionspain.com

One of the most important points for the fashion inspiration in New York is the East Village. If you walk around the streets You can see upcoming trends, like a catwalk with the next season clothes. 

 

Stigma NYC by Pedro Juan is a new concept in women’s contemporary clothing that can easily translate from day to evening wear, appealing to the young woman of today.

Our clothes will take you on a journey from the retro mod style of the 60's to the clean futuristic lines of today. I draw my inspiration from pop art, rock & roll, and NYC's striking architecture to create clothes that appeal to sophisticated women with cutting edge style.  Stigma NYC delivers versatile garments that are hand-crafted in New York City using superior quality fabrics that reflect the essence of active city life.

Pedro Juan, was born in Medellin Colombia based in NYC, has worked in the Fashion Industry at companies including Jill Stuart, Jones New York and Polo Ralph Lauren and today he is the founder and creative director of Stigma NYC.

Interview with Pedro Juan

What profession would you take on if you weren’t a designer?

Fashion Stylist for magazines

I always like art and drawing. When I was seven I learn how draw figurines and I find out a way to incorporate art into the human body with a specific aesthetic and style.

What do you love most about fashion?

Self-expression in the design process

Who is your style icon?

Twiggy and Jane Birkin

Whats the most inspiring place for you?

London during the late sixties

Do you have a specific research process when you start designing new pieces?

Yes first I chose a team or subject. Then I research fabrics and textures, draw the different silhouettes and start developing the patterns

What's on the radio when you're working?

Nothing I like silence while I work

What has been the highlight moment of your career so far?

I have different moments, one when I won the scholarship to come to study to United States, then when I graduated and when I showed the collection in Paris and open my own brand

Manhattan is a mystery box. If you walk around the streets you can discover an incredible city that you ever have imagined.

The streets are crowded and there are a lot of tourists who come to celebrate Christmas. There are a lot of taxis going around the streets. The American ‘flags are in the front of the buildings, they fusion with the environment. There are Starbucks with long lines in each corner and the traffic lights seem that never are going to change into green to cross. Welcome to New York.

Each neighborhood has a soul, the Garment District or more popular as Fashion District  is the heart of the fashion in New York and the United States. Here the clothes are designed and manufactured (a third part of clothes in the United States)

The Garment District is the pure fashion: streets, stores or buildings. In this district are some of the most world famous and recognized designers. They have their stores open to the public like Óscar de la Renta, Donna Karan or Clavin Klein.

In this place everybody feed. Restaurants and hotels coexist giving style to the neighborhood. The Empire State Building, Macy’s(the most popular stores in the city) and one of the most famous public station, Penn Station. All them are in the Fashion District. 

In these streets you can find Bene Rialto, one of our temporal point of sale. It is a beautiful store with three floors just in the borderline between the Fashion District and the Fifth Avenue (it is one of the main arteries in the center of Manhattan, which gather the most exclusive and luxury brands in the world).

All that makes that the store has a lot and good advantages; first of all the location is in a obligatory point of visit, for both visitors and locals who loves the fashion. New York is the house of talented and famous designers. It powers that more people with different styles be able to walk around, see and buy the clothes collections.

The accessibility to those garments and collections is higher because you may walk and see all those little charm stores. The mix of influences and styles between these two neighborhoods give a unique style to this part of Manhattan. Also, Bene Rialto has great variety of designers. It is so important to be in a good location, because the public can be in touch with the brands and it is easier for a new people discover our brands.

Those reasons are the reason why in Bene Rialto you can find emergent designers; most of them are ecologic and they just do capsule or limited collections. Among them there are two made in Spain brands: GUIËM, a menswear brand of simple, colorful and unique clothes and Red and Rouge, a handmade turbans and hats Brand. Bene Rialto has glass doors what allow seeing the clothes. They don’t need shop front because it gives the attention to fashion and style.

And as Yves Sant Laurent said, “Fashions fade, style is eternal”. So, we hope that the made in Spain style conquers the new Yorkers because now it is part of New York. And you can find it in the Fashion District!

It is Saturday morning; I wake up and need to go to Manhattan. I arrive to Penn Station; it is in Midtown between 34th and 7 avenue. I start  walking  around with the people. Everybody has a different style and a concept about what is fashion. There is a mix between  tourists,  locals and people like me.. that we aren’t from here but that we live here. Everything converges perfectly in New York.

I’m in the 26th street and there is a building with big windows. Also it has some colorful and nice advertisings. It is the FIT(Fashion Institue of Tecnology). The FIT is a center of fashion, a college, a museum and a place to celebrate events. I can’t resist to get in, there are Christmas decorations around, everything is beautiful. In the hall there is a Christmas pop up store, where designers that studied there can show their creations.

I walk inside, there are two exhibitions; the first one Faking It: Originals, Copies, and Counterfeits and Dance and Fashion. I get inside and I can see amazing and important pieces of fashion as Valentino, Chanel or Oscar de la Renta, next to them I can see the fake piece.

After that there are accessories and bags and screens where see how to detect a fake one. It is incredible the quantity of details that you can learn. At the end of the exhibition are brands as Homies, a funny way base don Hermes inspiration.

Sometimes you should get inside the FIT, it doesn’t matter if is just five minutes. You can learn and see how the culture and the fashion are in the air.

We live in a society without time for our hobbys. We don’t pay attention to our environment and we are always racing. For those reasons born a new initiative called SLOW, a new movement. Its objective is make enjoy the things around us, disconnect the clock and stops the speed of our daily routine. This is the only way to be owners of our time.

In fashion this movement borns as an alternative to the clothes massive production. Its characteristics are: the designers just create small and good quality collections and they only do one collection per year, they don’t work every 6 months.Why? Because the movement wants to show how the industry affects the environment and the resources.This movement unifies and represents different movements as eco, sustainable, Green and ethic.

All of our designers: Guiem, Red and Rouge, Aiby Craft and Ecoology are SLOW, it makes them special because they create in a different way.

This is how NYC works. One look, one place, two people and love appears in the air.

Everything starts...

Do you want to know the whole story?

Click here

New York the city that never sleeps even more in fashion. During the whole year there are a lot of markets and pop up stores that is a big opportunity to meet new designers and know a little bit more about their work. Specially, in these dates close to Holidays you can enjoy a lot of Christmas POP UP and MARKETS.

We have visited some of them.

CAPSULE MARKET SQUARE in the West Side where shopping is a experience. This market is a fusion between shop and flea market where the opportunities and deals where present in every stand. There were 120 different brands of vintage clothing, jewelry and specially men´s clothing. This market is focused for consumers and there were a lot of social media raffles such us a instagram´s photocall.

Next stop was  TEXTILE ARTS CENTER, near the Soho and the highlight was handmade products MADE IN USA. 

The ABLE MADE HOLIDAY, a POP UP in the Soho and different space for retailers due to the capsule collections and limited edition of every brand. The visitors could walk around the POP UP and you only see products of Able Made.

Every  POP UP y Holiday Markets offer different experiences focus in different target. But is interesting visit all of them to find the perfect Christmas Gift. 

For last a really good place to visit and find the special gift for this special person is around BRYANT PARK where our shoot was done. 

Each special day this holiday you need to look fantastic so we have selected some outfit ideas for these dates.

Christmas Eve Night with Ecoology and Red&Rouge

Christmas Day with Ecoology and Red&Rouge

New Year´s Eve with Aiby Craft

New Year´s Day with Aiby Craft

Three Wise Men Day with Guiëm

Pinterest Beiñ

THIS WEEKEND COME AND VISIT US IN BROOKLYN BAZAAR FROM 7PM TO 1 AM

MUSIC, FASHION AND SPANISH STYLE ARE WAITING FOR YOU.