• Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Login
    Login Login form

BEIÑ, THE TOUCH OF SPAIN

Beiñ: Be in Fashion Spain.
Shop Spanish Fashion from emerging Designers in USA.  Fashion news, new trends, Pop Up Stores, Fashion Weeks  in one platform. We work for the fashion business industry helping emerging designers in all the process. 
The most stylist and classy brands from Spain in www.beinfashionspain.com
Subcategories from this category: ENTREVISTAS, INTERVIEWS, OPEN CALL

Posted by on in INTERVIEWS

Aiby Craft by Yasuri Mayari Atorrasagasti

b2ap3_thumbnail_2014-08-29-11.23.11.jpg 

How did the brand start?

It started as a dream come true. I am a person that studied economics and I had the fashion as a hobby, but after a while I decided to make something that makes me happy and Aiby Craft was born. I believe in the eco fashion and the slow movement and it is for that I tried to use natural textiles and re use old ones. After my first steps I started to investigate and the eco luxury was my choice of making fashion. 

b2ap3_thumbnail_AIBY-Craft-VFNO-2014.jpg 

Aiby Craft in one sentence? 
Elegant and modern and always being sensual. 

 

What is the philosophy of the brand?

Eco luxury. I thiknk is the best way to express the sustainability, hand made work and the exclusivity. 

 

What are the influences of the brand?
The hand made work, high couture and leather goods focus in the environment and in the sensuality of the 50´s. And, of course Florencia. 

b2ap3_thumbnail_aiby-craft-new-collection.jpg

page1image16288

celebrity crush?

Amber Valleta, Lily Cole o Liva Firth for their job in slow fashion movement. 

 

Any cell wearing Aiby Craft?
No until now. But it would be amazing someone as  Amber Valleta or Olivia Palermo will wear my designs.

 

Key moments of the brand?

AIBY Craft has only one year of life. In January during Berlin Fashion Week when I showcased my collection in the GreenShowroom or in a promotional action during Vogue NIght Out in Madrid.

 

What does US for Aiby Craft?

USA is the first consumer of eco fashion and is a big chance for Aiby Craft to develop and improve the life of the brand. 

 

What is Beiñ for you

International development, empathy and synergy. 

Posted by on in INTERVIEWS

BHAVA is a women's fashion shoe brand founded by designers Francisca Pineda and Rushali A. Sanghani.  The duo first met in 2006 while collaborating on runway accessories for Cynthia Rowley in Hong Kong.  Bhava is named after the designers' shared devotion to purity and consideration for others, the highest form of Bhava.

Francisca has come to Spain to visit some retailers with Beiñ. In these days Francisca has known how fashion industry works here and she wants to come back very soon. Now we are going to talk a little bit with  her about fashion industry, spanish fashion and much more.

b2ap3_thumbnail_FRANCISCA_grande.jpg 

Why did you decide to manufacture in Spain?

In NY I am a member of a small SHOEMAKING group with many industry professionals.  Several of the members had mentioned the high quality of the Spanish footwear industry, and their positive experience.  I started asking around my contacts and was able to be introduced to several factories which I will be starting to produce with this Fall for  a high quality black label range in the Bhava assortment.

 

What are your favorite textiles to manufacture?

 

Bhava is a brand that puts ethical sourcing of local, artisan, and eco-conscious materials at the fore front.  For our next collection we are very excited to introduce new textures and hand painted details that the market has not yet seen in footwear.  We are always looking to break through boundaries of "traditional" footwear materials and introduce artisan products like hand-painted exotic embossed cork, or inlays of fine locally sourced metal mesh.  Every collection introduces a new idea, and is inspired but thinking outside the box for new materials from limited edition exclusive sources that have not yet been imported into the US.  We've also collaborated with artisans on limited edition runs of hand woven fabric that have been very well received by customers and retailers.

 

b2ap3_thumbnail_la-foto-5_20140930-173724_1.JPG

 

"There is a wonderful sense of play and fantasy in the work or the Spanish emerging designers."

b2ap3_thumbnail_la-foto-2_20140930-173733_1.JPG 

What do you think about Spanish fashion? And the spanish emerging designers?

The word that kept running through my head when I was in Madrid during fashion week and seeing the designs from the emerging designers was a subtle underlying feeling of "surrealism".  It's not easy to describe , but there is a wonderful sense of play and fantasy in the work or the Spanish emerging designers.   Combined with an attention to detail, knowledge of high quality fabric treatments and flawless presentation,  I am very inspired by these designers and strength of the maker movement that I saw specifically in Barcelona.  Several of the apparel and accessory shops had open studios where you can see the product being made right in front of your eyes.  Authenticity, attention to detail, and effortless creativity are what you can expect from Spain's emerging designers.

b2ap3_thumbnail_sadie_large.jpg 

Which steps do you think that designers must to follow to get into US market?

Before entering any market it is important to evaluate wether your product is right for each specific state and city in the the US, for example, California is very different from NY.  Once you have established what city your product works best in, it is important to research the small boutiques in those cities and contact those whose aesthetic and price point are the best fit.  Instagram, is very important here as well, and following the accounts of the local based retailers will give you a good idea of who their customer is and what are their most featured products are.  Having a line sheet priced landed, in US dollars will make it easier for boutiques to see if your product will fit in their assortment.  Most important is to put yourself in the boutique owner's feet and imagine how best to communicate the differentiating factors that your product brings to market that no one else can compete with.  Fashion is about what is new, you should be excited about presenting your collection and clear on why you think you can add value to their store.

"The US is one of the largest consumer economies, and in a luxury price point demands the high quality and attention to detail that can be found in Spain."

What do you think the US market offers to fashion designers?

I see two things happening in the fashion industry right now.  Opportunities for niche designs are opening up as e-commerce has increased the variety of choice that is available.  In some ways, niche shopping is creating mini-communities supporting indie designers, these seem small, but because of the increased international visibility of all designers all around the world there is an increased audience. Some things are getting very small and specific , while others are growing and increasing.  The US is one of the largest consumer economies, and in a luxury price point demands the high quality and attention to detail that can be found in Spain, because of this there is a demand for European made quality not just in the US but increasingly in Asia and other parts of the world that are looking to differentiate their assortment with authenticity and the centuries of craftsmanship that can be seen in countries like Spain.

 b2ap3_thumbnail_la-foto-1_20140930-173718_1.JPG

What do you think about Beiñ team & work?

I have known the Beiñ team for a few years now as we have collaborated on events and now through my work in Spain.  Gloria and her team have always impressed me with their  professionalism, positive attitude, and attention to detail.  From an event flyer to organizing meetings, every detail and logistic is carefully planned to ensure success.  I highly recommend Beiñ for their experience, hard work, and the genuine passion that they put into every project.

 

 

Posted by on in BEIÑ, THE TOUCH OF SPAIN

As Cindirella story the shoe was the first role during it. A shoe is "an item intended to protect and comfort the human foot while doing various activities. Shoes are also used as an item of decoration. The design of shoes has varied enormously through time and from culture to culture, with appearance originally being tied to function." If I have to chose a good description for it will be "is the perfect complement that defines your personality"

Femme Fatal

Black, red with a vertiginous heel, the Pigalle by Christian Louboutin. This is the icon of the firm and the most fetish piece, the sensuality and elegance in your feet. You will be the queen of the world.

b2ap3_thumbnail_los_zapatos_mas_iconicos_de_la_historia_510433260_1200x.jpg

Naif girl

The glitter and patent leather are the fetish material. Miu Miu makes you in a princess of a story with its shoes Mary Jane.

b2ap3_thumbnail_los_zapatos_mas_iconicos_de_la_historia_513425567_1200x.jpg

Rock&Roll Star

Booty make of laces and leather is the most used shoe among models and actress. Parisian style mix with punk and rock describes this design by Alaia. When you wear them you will be a rock star in the middle of the show.

b2ap3_thumbnail_los_zapatos_mas_iconicos_de_la_historia_610840155_1200x.jpg

Sporty&chic

The sneakers is the most trendy shoe this season. You can combine with luxury dresses and you could find lot of collabs between designers and brands. However these are the shoes that every woman should have in the closet. Easy, comfty and chic. Vans by Kenzo and total white Converse.

b2ap3_thumbnail_Kenzo-para-Vans-primavera-verano-20133.jpgb2ap3_thumbnail_MTE5NTU2MzIyMzI4MjE3MDk5.jpg

Stylish girl

When you hear style your mind goes to stilettos and the king of them is Jimmy Choo. He started drawing his designs with eleven years, now is crime not have one of his designs in your closet. When you put on them you feel as you were walking in the red carpet.

b2ap3_thumbnail_fotos-jimmy-choo-tacones-aguja___2564-45384.jpg

Classy women

Pure class from Spain. You feel as a flamenco dancer when you put on them. This design by Angradema Lopez makes you sensual and elegant.

b2ap3_thumbnail_MODELO_3b_905.jpg

Sex on the city

If I say Sarah Jessica Parker and Sex on the city your mind goes straight to the Manolos. These shoes are the wish of every woman and when you are wearing them you don´y need anything else to shine and turn into the queen of the street. 

b2ap3_thumbnail_fno8.jpg

 

By @cuquita86 for Beinfashionspain.com

 

Posted by on in BEIÑ, THE TOUCH OF SPAIN

Today we are going to talk about Paris Hilton the queen of the parties and the most fashionable DJ this summer in Ibiza. We want to show some pictures of her outfits in last years,

What do you think of them?

When she was a Barbie girl

b2ap3_thumbnail_020811-paris-hilton-290.jpgb2ap3_thumbnail_020811-paris-hilton24-290.jpg

Paris is in every music festival, Good choice?

b2ap3_thumbnail_paris-hilton-daisy.jpg

The outfit for a date...

b2ap3_thumbnail_fhpw25d59hukuhd.jpg

The bikini is a must-have in her wardrobe

b2ap3_thumbnail_020811-paris-hilton21-290.jpgb2ap3_thumbnail_large-msg-129345414206-3.jpg

The queen of the show

b2ap3_thumbnail_9ee2aa7f009cc729_paris-hilton.jpg.xxxlarge.jpg

And as a DJ this year with a made in Spain design by Beatriz Peñalver

b2ap3_thumbnail_10599151_710232672383204_7176484051954693248_n.jpg

 

I guess as truthful fashionistas, you know a thing or two about Fashion Calendar. But, in case you have any doubts, let me share some quick insights with you.

-       There are 2 seasons in the Fashion industry: Spring/Summer and Autumn/Winter. You might have seen before written “SS14 collection” for example, which means “Spring/Summer 2014 collection”.

-       Fashion works usually 6 months in advance. Therefore, Spring/Summer collections are showcased in September of the previous year and Autumn/Winter collections in February of the same year.

-       For designers it’s very important to keep in line with this calendar because it’s when buyers make orders to fill their stores in the next season.

-       This means that the collections we have seen during New York Fashion Week this February won’t be available for us, the final consumers, until next September!

As you see in the image, Season 2 is presented and carried out between January and August but prepared during the whole previous year.

Many believe that this Fashion Calendar has no sense, neither for independent and emerging designers nor for well established ones. Some of the designers who have shown year after year at New York Fashion Week in the past, spending thousands of dollars on it, have decided to change their strategy this year by saving huge amounts of money spent in runways that at the end, don’t generate any sales.

As I said before, buyers generally follow this fashion calendar to make purchases and fill their stores, but at the same time, it has no sense either! Us, the consumers, we want to buy the pieces we see in media right after seeing them and not to have to wait 6 months for them to come to stores. The old Fashion Calendar is no longer applicable in today’s extra-demanding and flexible culture.

It is for this reasons that many designers have jumped into alternative ways of promoting their collections out of the traditional calendar including participating in collective pop-up stores, opening their own, hosting a brand presentation, carrying a trunk show, etc. These are all alternatives that bring closer the designer with their final clients, cutting on costs and preventing waste.

That is more or less the philosophy Eva follows with her brand Ecoology, one of the most successful collections in our store!

As the designer of a sustainable menswear line stated, “designing off-calendar and specifically for the needs of our customers means that our energies are invested in what is truly important: producing a quality sustainable product, keeping marketing costs to a minimum and passing on the savings to our customers.”

In Beiñ, The Touch of Spain we believe in this new movement, we believe we are in need of a change and that is why we bring you our brands through small events and pop-up stores in the city all around the year! Fashion calendar has to adapt itself to the new world and flexibility is the first milestone it will have to achieve!