The Spanish population in NYC arrived many years ago and you can find some of this Spanish culture in the 14th street such as spanish restaurants, The Spanish House, Galicia House or a social center.
However, Chelsea nowadays is a high-level neighborhood turned into a place full of art and fashion. The spanish people that live in NYC are students, workers and artists... a spanish writer Elvira Lindo explains really well this situation in a film called La vida inesperada. This is about a group of spanish living in the other side of the ocean far from Spain seeking the "american dream" and the price you have to pay to get it.
Nueva York is the capital of the fashion, art and many other areas of interest and knowledge and full of trends. Beiñ, was born in this aim: give american people another kind of fashion and trends focus in the spanish culture. Moreover is a big opportunity for emerging designers that have great value among the people living in New York. The city that is open to new things and is a window to know a lot of buyers and consumers.
The fashion industry is very important for the economy in the country and Beiñ´s aim is expand the MADE IN SPAIN brand in this economy with quality designs. Spain is selling it fashion to 90 countries all over the world. The spanish designers that Beiñ works with are hand-made and all of them have a strong identity in the US market.
From street fashion to luxury fashion the spanish fashion industry has became in a real brand and image internationally. Big companies such as Custo, Desigual, Inditex, Cortefiel, Mago, Castañer or Mascaró have their own space in New York- Each one with its personality but all of them spread one idea: Spain not only design fashion, Spain produce and sell Fashion.
Spain is in nowadays and has a big value in the US Market. A increase of the 12% from last year in the American business.