Fashion news and trends Made in Spain for US market.
Colorful, sun, happiness and good mood are the messages that Guiëm wants to trasmit with his spring/summer collection.
We met him in a typical underground area in Madrid, Malasaña. This place is amazing to get new ideas and see new trends.
We said hello and he started speaking about his new collection...
This is a collection very different of the others because the designs are more simple and easy to wear. The whole collection is based on sweaters and T-shirts grey and white. And as a good new this collection is UNISEX so women can wear it too.
Geometric lines and pastel colors are the protagonists of the collection. I wanted to create funny, comfortable and atemporal clothes.
Also I wanted to play with the "twin" concept is when you can combine your clothes with your couple, friends...
We saw the designs and we love them and the UNISEX concept is amazing but we want to know a little bit more...
With this collection I want to transmit the spring touch, hacines good weather...is the time to do what you want and enjoy everyday. Spring is the time to be different and be free and my designs say it.
We touched the designs and what kind of materials do you use?
Cotton is the protagonist as in the other collection, but I have used in some of them polyster to make the clothes lightest and with best fall.
And what is your favorite design?
I love sweaters of Love and Hate, they are my favorites. I think this creation reflects perfectly the love/hate relationship we have.
And now we want to know more about future plans for the brand, what are the following steps?
The idea is continue looking for new sales points in USA, Europe and Spain. I trulla think that you can make it real when you have a good distribution network.
When you talk with him is really nice..."good mood" and you can see it in his designs but how is the client of Guiëm?
I think they value the originality and creativity, they like to wear what they are. People that feel in a good mood all time and they always see the positive
part of the things. I would like this will be the essence of Guiëm and the people that wear it.
And for ending... as a Made In Spain deisgner we want to know what have been the best moment for the brand?
The best moment is when you see and hear good thing about the brand and when the costumer starts to feel the brand.