How does N.u.s.k start?
N.u.s.k is the result my wises that are offer fashion without lose quality and style respecting the environment.
After several years working in different international brands such as Hoss Intropia or Sita Murt, I decided to create my own collection. The idea of create a fashion brand based on " slow fashion", I think is the better way to live fashion.
How do you define the firm?
Atemporal eco chic Made in Spain
What is the philosophy of the brand?
N.u.s.k offers clothes created by a process based on slow fashion concept, the objective is create a brand with style
The quality is a must and it is for that I use eco materials or recycled. The manufacture is local Made in Spain as the materials, we produce in spanish ateliers. The sustainability is fashion, is my way of thinking and it is for that you can see in my collection atemporal clothes going away the "fast fashion". You buy what you need, is better buy more quality and less quantity.
What are the influences of the brand?
Nowadays there is a high saturation of fashion and you can find a lot of different fashion brands. For me when I created my own firm the most important thing was create a firm with criteria and classy. The challenge was make an ethic brand for real women that love and enjoy fashion.
The inspiration of my designs came from different concepts: discover the world, the urban thinking, the nature from the traditions to the contemporanean time. Every small detail makes my designs different.
Key moments of the brand?
N.u.s.k is a emerging brand so now every time is a key moment for me. In commercial terms I participated in CIFF Copenhagen and 080 Barcelona and they were very important moments for the brand.
What does USA mean to N.u.s.k?
USA is a market that give special important to eco fashion and has a huge market for slow fashion brands. For me is a chance.
And work with Beiñ?
It means the opportunity to open and explore a new market. I feel Beiñ as a common project.