Fashion news and trends Made in Spain for US market.
Aiby Craft by Yasuri Mayari Atorrasagasti
How did the brand start?
It started as a dream come true. I am a person that studied economics and I had the fashion as a hobby, but after a while I decided to make something that makes me happy and Aiby Craft was born. I believe in the eco fashion and the slow movement and it is for that I tried to use natural textiles and re use old ones. After my first steps I started to investigate and the eco luxury was my choice of making fashion.
Aiby Craft in one sentence?
Elegant and modern and always being sensual.
What is the philosophy of the brand?
Eco luxury. I thiknk is the best way to express the sustainability, hand made work and the exclusivity.
What are the influences of the brand?
The hand made work, high couture and leather goods focus in the environment and in the sensuality of the 50´s. And, of course Florencia.
Amber Valleta, Lily Cole o Liva Firth for their job in slow fashion movement.
Any cell wearing Aiby Craft?
No until now. But it would be amazing someone as Amber Valleta or Olivia Palermo will wear my designs.
Key moments of the brand?
AIBY Craft has only one year of life. In January during Berlin Fashion Week when I showcased my collection in the GreenShowroom or in a promotional action during Vogue NIght Out in Madrid.
What does US for Aiby Craft?
USA is the first consumer of eco fashion and is a big chance for Aiby Craft to develop and improve the life of the brand.
What is Beiñ for you
International development, empathy and synergy.