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Publicado por en en PROFESIONAL

 

Una Marca no puede esperar tener éxito solo con el marketing ya que, afortunadamente los consumidores no son tan estúpidos.

 

El marketing puede persuadir al consumidor para entrar en una tienda pero si las prendas de esa tiendas no son las adecuadas, el consumidor se irá.

 

“El mejor Marketing del mundo se desmorona cuando una persona se coloca frente al espejo”.

 

El Marketing es una herramienta indispensable para la moda, pero lo verdaderamente importante  el PRODUCTO. 

 

Todos somos conscientes de la fuerza embaucadora del marketing. Las grandes empresas de moda crean una historia envolvente alrededor de la marca, que nos arrastra y nos hace formar parte de la misma, pero que no es hasta el momento de entrar en la tienda , ponernos la prenda sobre nuestro cuerpo y miramos al espejo, que afirmamos si creemos en lo que nos están vendiendo o no.

 

Es por ello que el PRODUCTO FINAL, dará sentido y credibilidad a lo que la estrategia de marketing ha creado. Un plan de Marketing empieza a desarrollarse por la P de producto. al que le sigue la P de precio, la P de placement (distribución en español) y terminamos por la P de promoción. Primero el Prdoducto y luego adaptamos las demás variables en base a el.

 

Esta afirmación nos lleva  a reflexionar sobre la importancia de la CALIDAD del producto.

 

En la actualidad la cuestión ¿CALIDAD o PRECIO?,  ronda la mente de la gran mayoría de los consumidores de moda y por supuesto, de los grandes expertos en marketing.

 

Tras un pequeño estudio, donde pretendía analizar los gustos y las motivaciones que llevan a comprar un tipo de calzado u otro, he llegado a  la conclusión de que la CALIDAD vende. La relación calidad/precio es importante, pero ante un zapato barato de mala calidad a uno algo más caro de una calidad superior, esta segunda opción es la elegida por la mayoría.

 

La calidad en el calzado es sinónimo de COMFORT y DURABILIDAD, dos de los conceptos más valorados por los consumidores. Una teoría que muchas de las encuestadas anotan es: “Lo barato sale caro”.

 

“Las empresas que fabrican productos de calidad tendrán más éxito en los mercados internacionales”. 

 

El MADE IN SPAIN es sinónimo de CALIDAD

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Publicado por en en ENTREVISTAS

Entrevista Celia Valverde, diseñadora MADE IN SPAIN

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¿Cómo nació la marca?

Nació de la necesidad cómo diseñadora de crear una marca con prendas identificativas que representen mi estilo personal y aporten un nuevo toque a la industria de la moda.

 

¿Cómo definirías el estilo de la marca en una frase? (Ejemplo: alta costura; rock and roll; romanticismo gótico; etc.)

Vanguardista funcional con notas excéntricas.

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¿Cuál es la filosofía de la marca?

Crear un cambio decisivo lejos de la provocación y el gastado recurso de la sexualidad creando un nuevo concepto de elegancia y sofisticación contemporánea.


¿Cuáles dirían que son o han sido las mayores influencias a la hora de definir la marca?

Los 60’s, las artistas y grupos femeninos de Motown  y Marni son los tres puntos fuertes de referencia que siempre tengo en la moda.

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¿Famoso preferido / celebrity crush?

 Consuelo Castiglioni, la diseñadora de Marni ya que idolatro su marca y a los diseñadores que visten lo que crean e imponen como posible nueva tendencia.

 

¿Qué significa Estados Unidos para la marca?

Un punto de inflexión en el proceso de desarrollo de la marca ya que, cómo dicen, Estados Unidos es la tierra de las oportunidades.


Dinos en una frase qué significa para ti trabajar con Beiñ.

“Llegar juntos es el principio. Mantenerse juntos, es el progreso. Trabajar juntos es el éxito”.

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Publicado por en en BEIÑ, THE TOUCH OF SPAIN

BEIÑ ROADTRIP

After 8 days in a trip, we’re back in New York. Here you can read our diary’s trip where you can see what we visited, how we lived it and, for sure, our outfits.

Day 1 NYC-LAS VEGAS

We start the Roadtrip! We got a flight direction to Las Vegas, the city of the games. After 5 hours, finally we arrived. The suitcases were full and we had a lot of energy. We walked around to Las Vegas Boulevard, also know as The Strip. This is the main street where you can find the most important hotels; Caesars Palace, Bellagio, MGM…

The outfit was casual and so comfortable to travel and be adequate to Nevada’s weather and with a hipster touch with the hat. Anyway, the trendy in Las Vegas is a party and elegant outfit with high heels and long dresses for her and tie and smoking for him.

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Day 2 LAS VEGAS-GRAND CANYON

The second day we woke up really early, at 4 am in the morning! We decided to wear a sportive outfit because we going to the mountain and we wore the Red and Rouge turbans. They kept our heads warm with style

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After two hours in the bus, finally we arrived to the Hulapai Ranch in the Grand Canyon West. There were amazing views, the kind of that they take your breath. You can’t imagine how beautiful is until you are there. The colours were mixed between the rocks and the plants. It was so cold but we were well sheltered and fashion as always. After take the traditional American lunch with mash potatoes and gravy with meat, we decided to climb up until the Eagle Point.

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From that point you could see better the Grand Canyon, no words. When we come back to Las Vegas, we visited the famous Welcome to Las Vegas Sign and the wedding chapel’s Street.

 

Day 3 LAS VEGAS-SANTA BARBARA-SOLVANG-SAN JOSE

The third day was a road day. We left Nevada and we visited the Hover Dam, highly recommended. We drove until California, a few hours and an amazing weather was the result. In Santa Barbara we visited a Pier with some stores, where you could relax while you were looking the coconut trees. Our next stop was Solvang, a little village where everything is inspired by the Danish architecture. It seems that you where in a fairy tale. We finished the day in San José; it was an hour driving until San Francisco. This city was charmed where you could see a few of the Californian style; print t-shirts, shorts, hats, the surfer style. For that day I decided to wear destroyed boyfriend jeans and platform’s sneakers, also a print t-shirt and a jacket. We ended the day taking some cocktails in a Mexican bar.

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Day 4 SAN JOSE-SAN FRANCISCO

Another rise early morning, we arrived at first hour to the Golden Gate, it is as big as it looks and much bigger. We were well covers with other of our favorite Red and Rouge turbans for the day combined with converse and a knee cut jean.

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Also I wore a sweater and a good coat; it was the perfect outfit for a tourist. We visited the Alcatraz Jail, the Pier 39(where you can see sea lions) and Lombard Street, the most steeped street in San Francisco.

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We spent the afternoon in the City Hall, where there are the City Hall, the San Francisco Library and big and nice gardens to chill out. The fashion in San Francisco is not the same as in LA, basically because of the weather. It was more similar to New York but more conservative.

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To be continued...

Publicado por en en TRENDS

Malasaña is a neighborhood in the city centre of Madrid. It is known as the  alternative place to go, but why? Because of its strategic location between Chueca (gay tradition) and Argüelles ( near the University area ). The streets of Malasaña started its history with the movement called the Movida Madrileña of the 70s and 80s. That days this place was full of rock and underground culture around the night of Madrid, right now you can find there hipsters and it is place to find new brands , designers and full of trends and stylish people. 

We start our route with old fashioned bar and pubs as Palentino or Casa Camacho were you can find low cost drinks, never forget to get on "yayo"

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Penta or the Via Lactea are locals of Malasaña with a large tradition that keep a little bit of what it was during the Movida Madrileña.

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If you are looking for a new outfit or discover colorful clothing, your shops are Trakabarraka or Lady Cacahuete. Monkey Garden is a place with cool brands and emerging designers clothes.

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If you are looking for a second hand shop with vintage clothing you must go to El templo de Susu.

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Now it is time to eat something, but where? Our recommendation is La Pescaderia or Clarita if your are looking for a good brunch.

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For more info you can visit www.ganasdemalasana.com

Looking forward to seeing you soon in Madrid. Meet the Spanish fashion and the Spanish style meanwhile www.beinfashionspain.com

 

2014 ha sido un año intenso de trabajo y emociones. Un año donde hemos compartido momentos complicados e importantes con nuestros clientes, firmas españolas con mucho trabajo, esfuerzo e ilusiones a sus espaldas, aportando nuestro granito de arena para ayudar a su desarrollo internacional. Un año que ha concluido con éxitos y un resumen positivo del trabajo realizado

 

2015 comienza con nuevos propósitos, mas propuestas y mejores servicios para nuestros clientes. Nuestros principales valores se fundamentan en la colaboración y trabajo en equipo y eso es exactamente lo que haremos. Buscar los mejores colaboradores y trabajar mano a mano con nuestros clientes para desarrollar con éxito sus estrategias de expansión internacional. 

 

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Feliz año 2015

Gloria María López, CEO&Founder Beiñ

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Publicado por en en ENTREVISTAS

Stigma NYC by Pedro Juan es un nuevo concepto de firma contemporánea que fácilmente te traslada desde el día a los trajes de noche, para vestir al mujer de hoy en día.

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Nuestros diseños te llevaran en un viaje desde el estilo retro de la MOD de los años 60 a las líneas futuristas limpias de hoy. Mi inspiración se orienta desde el arte pop, el rock & roll, y la arquitectura sorprendente de Nueva York, para crear las prendas que atraen a la mujer sofisticada, con estilo y a la vanguardia. Stigma NYC ofrece prendas versátiles hechas a mano en la ciudad de Nueva York con telas de calidad superior, que reflejan la esencia de la vida activa de la ciudad.

Pedro Juan nacido en Medellin, Colombia pero afincado en NY, ha trabajado en la industria de al moda en compañías como Jill Stuart, Jones New York y Polo Ralph Lauren, siendo ahora el fundador y director creativo de Stigma NYC.

 

Interview with Pedro Juan

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Si no fueras diseñador, ¿qué serías?

Fashion Stylist para revistas de moda

 
¿Qué te empujó a ser diseñador?

Siempre me ha encantado dibujar y el arte. Cuando tenía 7 años empecé a estudiar como dibujar figuras y ahí ví como estas figuras podían incorporarse a siluetas humanas.  

 

¿Qué es lo que más te gusta de la moda?

Poder ser tú mismo y expresarte mediante el diseño. 

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¿Tu icono de moda?

Twiggy y Jane Birkin

 

¿En qué te inspiras para crear tus diseños?

En Londres durantes los últimos años de los 60.

 

¿Tienes un proceso de creación estandarizado?

Por supuesto. Primero creo mi equipo y después el tema en torno a lo que van a girar mis diseños. Más tarde, visito fábricas de tejidos, voy dibujando y comienzo a hacer los primeros patrones. 

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¿Qué escuchas mientras trabajas?

Nada, adoro el silencio mientras trabajo

 

¿Cuál ha sido el mejor momento de tu carrera profesional ?

He tenido muchos y muy buenos momentos. Uno de ellos cuando logré ganar una beca para estudiar en USA y cuando pude enseñar en París mi colección.

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Publicado por en en EVENTS NYC

It is Saturday morning; I wake up and need to go to Manhattan. I arrive to Penn Station; it is in Midtown between 34th and 7 avenue. I start  walking  around with the people. Everybody has a different style and a concept about what is fashion. There is a mix between  tourists,  locals and people like me.. that we aren’t from here but that we live here. Everything converges perfectly in New York.

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I’m in the 26th street and there is a building with big windows. Also it has some colorful and nice advertisings. It is the FIT(Fashion Institue of Tecnology). The FIT is a center of fashion, a college, a museum and a place to celebrate events. I can’t resist to get in, there are Christmas decorations around, everything is beautiful. In the hall there is a Christmas pop up store, where designers that studied there can show their creations.

I walk inside, there are two exhibitions; the first one Faking It: Originals, Copies, and Counterfeits and Dance and Fashion. I get inside and I can see amazing and important pieces of fashion as Valentino, Chanel or Oscar de la Renta, next to them I can see the fake piece.

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After that there are accessories and bags and screens where see how to detect a fake one. It is incredible the quantity of details that you can learn. At the end of the exhibition are brands as Homies, a funny way base don Hermes inspiration.

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Sometimes you should get inside the FIT, it doesn’t matter if is just five minutes. You can learn and see how the culture and the fashion are in the air.

 

Publicado por en en BEIÑ, THE TOUCH OF SPAIN

This is how NYC works. One look, one place, two people and love appears in the air.

Everything starts...

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Do you want to know the whole story?

Click here

 

 

 

 

 

 

Publicado por en en EVENTS NYC

 

THIS WEEKEND COME AND VISIT US IN BROOKLYN BAZAAR FROM 7PM TO 1 AM

MUSIC, FASHION AND SPANISH STYLE ARE WAITING FOR YOU.

 

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Publicado por en en NEW

Guiëm, the menswear brand that launched its first Spring-Summer 2014 collection last March, now presents its new collection for this Fall-Winter 2014-15, in which nature and the desire to escape from monotony take center stage.

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Warm and comfortable fabrics, combined with soft and flattering patterns and geometric and colorful prints, results in versatile, unique and easy to wear garments, that help us into a parallel universe, far from noise, chasing the winter sun rays that slip between the branches of the trees.

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Quality materials and careful tailoring define the foundation of the brand. The fabrics used in this new collection are mostly cotton, also betting on organic and recycled materials in some of the clothes. The production is carried out entirely in Spain, in small runs and taking care of every detail to get clothes that will last in time.

The color is again a fundamental value in the collection: red, blue or yellow, on gray, black and white bases, create a color balance combined with exclusive prints created for this season.

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A collection in which the hoodies abound, but there is also space for shirts, t-shirts and some bow ties, and that is now available through the online store http://shop.beinfashionspain.com/en/

Remember now FREE SHIPPING!

Behind this project is Guillem Llull, a Majorcan entrepreneur living in Madrid, advertiser and lover of fashion since childhood, seeking for an own and distinctive style through his collections.

 

 

Publicado por en en TRENDS

Are you ready for Halloween?

These are some TERROR ideas to dance into the hell this weekend.

Some celebs pics that can inspire you to dress the perfect costume and get the best make up. Enjoy it!

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Foto compartida por en en TRENDS
Foto compartida por en en TRENDS

Publicado por en en TRENDS

Michelle Obama by Oscar de la Renta

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The outfit of the IT girls: Kate Moss and Olivia Palermo

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Angelina Jolie meets the Queen

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The nobel prize of the peace for Malala and Kailash

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Andy Warhol polaroids

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Publicado por en en BEIÑ, THE TOUCH OF SPAIN

"Simplicity is the key note of all true elegance" Coco Chanel

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"Dressing is a way of life" Ives Saint Laurent

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"Fashion is about something that comes from within you" Ralph Lauren

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"Style is a way to say who you are without having to speak" Rachel Zoe

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"You either know fashion or you don´t" Anna Wintour

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"Fashion fades only style remains the same" Coco Chanel

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"Fashion is what people wear, is not only what see on the runway" Karl Lagerfeld

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Para muchas empresas pistoletazo de salida de nuevas colecciones, para otras momento de stand by y reflexión. ¿qué debo hacer? ¿cuáles 
han sido los resultados obtenidos? ¿Y mis siguientes pasos? Conocer bien cual es nuestro negocio, nuestros objetivos y que necesitamos para desarrollarlo, es primordial a la hora de iniciar y
dirigir un negocio. si esto no esta claro desde el principio seguramente empezaremos con mal pie. Inspiración y diseño de producto, proveedores de material, talleres de confección o fábricas, todo es necesario para el desarrollo del
producto que queremos crear. Pero también la imagen, la comunicación y las ventas son una pata fundamental a contemplar y planificar par que un negocio salga adelante. Un plan de negocio en el que plantear todo lo que queremos conseguir, porque, como, cuando y con que medios y tiempos. en el nos iremos apoyando como mapa en el camino. Si tu vocación es ser una firma internacional, debes trabajar tu plan desde 0 como empresa internacional. Un test de prueba es una inversión necesaria para ver si debemos ajustar nuestro plan y que la fecha de lanzamiento la hagamos con paso firme. siempre teniendo claro que evaluación de resultados, constancia y adaptación sonla esencia del exito.


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@fashionistatc

Publicado por en en BEIÑ, THE TOUCH OF SPAIN

As Cindirella story the shoe was the first role during it. A shoe is "an item intended to protect and comfort the human foot while doing various activities. Shoes are also used as an item of decoration. The design of shoes has varied enormously through time and from culture to culture, with appearance originally being tied to function." If I have to chose a good description for it will be "is the perfect complement that defines your personality"

Femme Fatal

Black, red with a vertiginous heel, the Pigalle by Christian Louboutin. This is the icon of the firm and the most fetish piece, the sensuality and elegance in your feet. You will be the queen of the world.

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Naif girl

The glitter and patent leather are the fetish material. Miu Miu makes you in a princess of a story with its shoes Mary Jane.

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Rock&Roll Star

Booty make of laces and leather is the most used shoe among models and actress. Parisian style mix with punk and rock describes this design by Alaia. When you wear them you will be a rock star in the middle of the show.

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Sporty&chic

The sneakers is the most trendy shoe this season. You can combine with luxury dresses and you could find lot of collabs between designers and brands. However these are the shoes that every woman should have in the closet. Easy, comfty and chic. Vans by Kenzo and total white Converse.

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Stylish girl

When you hear style your mind goes to stilettos and the king of them is Jimmy Choo. He started drawing his designs with eleven years, now is crime not have one of his designs in your closet. When you put on them you feel as you were walking in the red carpet.

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Classy women

Pure class from Spain. You feel as a flamenco dancer when you put on them. This design by Angradema Lopez makes you sensual and elegant.

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Sex on the city

If I say Sarah Jessica Parker and Sex on the city your mind goes straight to the Manolos. These shoes are the wish of every woman and when you are wearing them you don´y need anything else to shine and turn into the queen of the street. 

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By @cuquita86 for Beinfashionspain.com

 

Publicado por en en TRENDS

After New York, Milan, Madrid, London and Paris fashion show we have chosen some trends for next season across all designers from emergent ones to famous. 

Colours, fringes, floral prints, total white and the revelation clothe: the culotte. Remember these trends and you will shine.

Fringes would definitely continue until next season. Whether frayed edges or a skirt stylish "flapper", these pieces filled with attitude and a little movement are a must in every design you have. Taller de Artistas by Sonia Olla has this piece as a essential.

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Floral and palms prints? But no in the same way until now, next season you are going to see big and texture flowers in your  transparent and billowing garments dresses and pants. Did you remember Palmer dress by Beatriz Peñalver?

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We are going to pass from total black to total white, we have seen this trend in every designer´s runway. However, mix colors and the contrast between them are in too. This is the Pantone inform for next season.

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Wearing as a lady and preppy style focus on 60´s and 70´s has been the hub in every collection.

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Publicado por en en TRENDS

These are some looks from the famous people during New York Fashion Week. What do you think about them?

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I guess as truthful fashionistas, you know a thing or two about Fashion Calendar. But, in case you have any doubts, let me share some quick insights with you.

-       There are 2 seasons in the Fashion industry: Spring/Summer and Autumn/Winter. You might have seen before written “SS14 collection” for example, which means “Spring/Summer 2014 collection”.

-       Fashion works usually 6 months in advance. Therefore, Spring/Summer collections are showcased in September of the previous year and Autumn/Winter collections in February of the same year.

-       For designers it’s very important to keep in line with this calendar because it’s when buyers make orders to fill their stores in the next season.

-       This means that the collections we have seen during New York Fashion Week this February won’t be available for us, the final consumers, until next September!

As you see in the image, Season 2 is presented and carried out between January and August but prepared during the whole previous year.

Many believe that this Fashion Calendar has no sense, neither for independent and emerging designers nor for well established ones. Some of the designers who have shown year after year at New York Fashion Week in the past, spending thousands of dollars on it, have decided to change their strategy this year by saving huge amounts of money spent in runways that at the end, don’t generate any sales.

As I said before, buyers generally follow this fashion calendar to make purchases and fill their stores, but at the same time, it has no sense either! Us, the consumers, we want to buy the pieces we see in media right after seeing them and not to have to wait 6 months for them to come to stores. The old Fashion Calendar is no longer applicable in today’s extra-demanding and flexible culture.

It is for this reasons that many designers have jumped into alternative ways of promoting their collections out of the traditional calendar including participating in collective pop-up stores, opening their own, hosting a brand presentation, carrying a trunk show, etc. These are all alternatives that bring closer the designer with their final clients, cutting on costs and preventing waste.

That is more or less the philosophy Eva follows with her brand Ecoology, one of the most successful collections in our store!

As the designer of a sustainable menswear line stated, “designing off-calendar and specifically for the needs of our customers means that our energies are invested in what is truly important: producing a quality sustainable product, keeping marketing costs to a minimum and passing on the savings to our customers.”

In Beiñ, The Touch of Spain we believe in this new movement, we believe we are in need of a change and that is why we bring you our brands through small events and pop-up stores in the city all around the year! Fashion calendar has to adapt itself to the new world and flexibility is the first milestone it will have to achieve!

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